[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-aura-perfume":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":189,"baselines":226,"demand":230,"seasonality":239,"brandShare":240,"products":254,"feedback":380,"searchTerms":520,"related":569,"lastUpdated":173},"d13111ad-eb37-424e-95bc-68372d5e7dec","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":164,"unitsSoldMax":165,"sponsoredPct":166,"returnRate":167,"successfulLaunches360":158,"newProducts360":168,"amazonNicheId":145,"title":169,"slug":170,"href":171,"leafCategoryName":172,"scrapedAt":173,"brandCount":174,"brandCountYearAgo":175,"sellerCount":176,"signals":177,"avgBsr":179,"pageQuality":180,"unitsSoldMin":181,"unitsSoldAvgMin":180,"unitsSoldAvgMax":182,"revenueMin":183,"revenueMax":184,"avgBrandAgeMonths":185,"avgSellerAgeDays":186,"top20ClickShare":158,"top20BrandShare":158,"primePct":187,"oosRate":188},41123,57820,2.3104,-0.0499,0.0145,0.7751,1,4.42,3324,49.05,22.68,114.51,13,1250,0.6154,0.0002,6,"aura perfume","aura-perfume","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Faura-perfume","Men's","2026-07-20T21:27:51.515168+00:00",4,7,32,[178],"low_review_barrier",3083,0,1000,100,49050,61313,56,150,0.9231,0.0202,{"score":190,"verdict":191,"components":192},35,"skip",[193,198,201,205,208,210,213,217,219,222],{"key":194,"score":195,"weight":196,"raw":197},"marketSize",10,0.15,41123.03,{"key":199,"score":200,"weight":196,"raw":155},"growth",23,{"key":202,"score":203,"weight":204,"raw":156},"conversion",18,0.1,{"key":206,"score":207,"weight":196,"raw":157},"competition",19,{"key":209,"score":180,"weight":204,"raw":158},"brandShare",{"key":211,"score":212,"weight":204,"raw":159},"qualityGap",55,{"key":214,"score":176,"weight":215,"raw":216},"reviewMoat",0.05,3324.15,{"key":218,"score":182,"weight":204,"raw":167},"returns",{"key":220,"score":221,"weight":215,"raw":161},"avgPrice",94,{"key":223,"score":224,"weight":215,"raw":225},"priceRange",82,0.8419906348687791,{"avgRating":159,"medianPrice":227,"medianReturnRate":228,"nichesTracked":229},24.38,0.0215,115062,{"points":231,"droppedPartialWeek":238},[232,235],{"week":233,"volume":234},"2026-07-05",995,{"week":236,"volume":237},"2026-07-12",1036,false,null,{"top":241,"otherBrandCount":180,"otherClickShare":180},[242,245,248,251],{"brand":243,"clickShare":244},"Elizabeth Arden",0.5267000000000001,{"brand":246,"clickShare":247},"Armaf",0.2288,{"brand":249,"clickShare":250},"KHADLAJ PERFUMES",0.22410000000000002,{"brand":252,"clickShare":253},"Bella Vita Luxury",0.0204,[255,266,277,288,296,305,315,325,334,343,351,361,371],{"asin":256,"title":257,"brand":243,"imageUrl":258,"price":259,"rating":260,"reviews":261,"clickShare90":262,"clickShare360":263,"launchDate":264,"amazonUrl":265},"B0GH2V2KX5","Elizabeth Arden Eternal Aura Eau de Parfum Perfume for Women with Notes of Pink Pepper Magnolia and Sandalwood - Floral & Amber Womens Perfume for Her 30ml 1.0 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31zVsoRKlFL.jpg",68.77,4.1,125,0.3695,0.2868,"2026-02-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GH2V2KX5",{"asin":267,"title":268,"brand":246,"imageUrl":269,"price":270,"rating":271,"reviews":272,"clickShare90":273,"clickShare360":274,"launchDate":275,"amazonUrl":276},"B0186G6TS6","Armaf Aura for Men Eau de Parfum Spray 3.4 Ounce","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31eVMo7Z4hS.jpg",25.66,4.6,1375,0.1862,0.2432,"2015-11-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0186G6TS6",{"asin":278,"title":279,"brand":249,"imageUrl":280,"price":281,"rating":282,"reviews":283,"clickShare90":284,"clickShare360":285,"launchDate":286,"amazonUrl":287},"B0CNWQLKTF","La Fede Aura Kiss Of Rose Arabian Perfume For Women 100ML (3.4 OZ) Eau De Parfum Spray Long Lasting Perfume Enjoy the Luxurious & Sophisticated Fragrance With Fruity Scent for All Occasions","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F417xJbJmS4L.jpg",25.3,4.4,109,0.1186,0.1531,"2023-11-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CNWQLKTF",{"asin":289,"title":290,"brand":243,"imageUrl":291,"price":292,"rating":260,"reviews":261,"clickShare90":293,"clickShare360":294,"launchDate":264,"amazonUrl":295},"B0GH2WFMK2","Elizabeth Arden Eternal Aura Eau de Parfum Perfume for Women with Notes of Pink Pepper Magnolia and Sandalwood - Floral & Amber Womens Perfume for Her 3.3 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F314R69CYe-L.jpg",112.92,0.0514,0.0344,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GH2WFMK2",{"asin":297,"title":298,"brand":243,"imageUrl":299,"price":163,"rating":300,"reviews":300,"clickShare90":301,"clickShare360":302,"launchDate":303,"amazonUrl":304},"B0GTWMGBJN","Elizabeth Arden - Eternal Aura 2-Piece Gift Set Floral Amber Eau de Parfum and Nourishing Body Balm with Shea Butter for Soft Hydrated Skin and Long-Lasting Womens Fragrance 3.3 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41NQ-vjuQqL.jpg",5,0.0494,0.0152,"2026-04-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GTWMGBJN",{"asin":306,"title":307,"brand":246,"imageUrl":308,"price":309,"rating":282,"reviews":310,"clickShare90":311,"clickShare360":312,"launchDate":313,"amazonUrl":314},"B0B84SK89Y","Aura Fresh by Armaf for Men - 3.4 oz EDP Spray","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ww1fxI9OL.jpg",26.63,121,0.0426,0.0612,"2025-05-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B84SK89Y",{"asin":316,"title":317,"brand":249,"imageUrl":318,"price":319,"rating":260,"reviews":320,"clickShare90":321,"clickShare360":322,"launchDate":323,"amazonUrl":324},"B0DZCXPBB2","Khadlaj La Fede Aura Manga Splash Eau De Parfum Spray 3.4 Ounce (Unisex)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41JWD+-+RaL.jpg",26.98,140,0.0381,0.0549,"2025-04-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DZCXPBB2",{"asin":326,"title":327,"brand":249,"imageUrl":328,"price":329,"rating":300,"reviews":142,"clickShare90":330,"clickShare360":331,"launchDate":332,"amazonUrl":333},"B0FHHR6D54","Khadlaj Aura Pista Desert Eau De Parfum Spray for Women 3.4 Ounce \u002F 100ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31tVJztvyBL.jpg",30.23,0.0285,0.0209,"2025-03-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FHHR6D54",{"asin":335,"title":336,"brand":243,"imageUrl":337,"price":338,"rating":339,"reviews":340,"clickShare90":330,"clickShare360":341,"launchDate":264,"amazonUrl":342},"B0GH2TCJZ1","Elizabeth Arden Eternal Aura Body Balm Moisturizer for Dry Skin with Shea Butter Cocoa Butter and Sweet Almond Oil Skin Firming Hydrating Body Cream 125 ml 4.2 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31a61DCvnrL.jpg",43.71,4.3,44,0.0207,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GH2TCJZ1",{"asin":344,"title":345,"brand":243,"imageUrl":346,"price":347,"rating":260,"reviews":261,"clickShare90":348,"clickShare360":349,"launchDate":264,"amazonUrl":350},"B0GH2Z6ZQ5","Elizabeth Arden Eternal Aura Eau de Parfum Perfume for Women with Notes of Pink Pepper Magnolia and Sandalwood - Floral & Amber Womens Perfume for Her 50ml 1.7 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31UKU--rhyL.jpg",87.33,0.0279,0.0303,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GH2Z6ZQ5",{"asin":352,"title":353,"brand":252,"imageUrl":354,"price":355,"rating":356,"reviews":357,"clickShare90":253,"clickShare360":358,"launchDate":359,"amazonUrl":360},"B09231NL5H","BellaVita Luxury Mens Perfume Gift Set with CEO Man G.O.A.T. KLUB & OUD | 4 x 20ml (80ml) | Long Lasting Perfume for Men | Citrus Woody Patchouli & Caramel Notes | Gift for Fathers Day","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4144KqY9s0L.jpg",24.88,4.2,40944,0.0093,"2022-04-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09231NL5H",{"asin":362,"title":363,"brand":249,"imageUrl":364,"price":365,"rating":366,"reviews":175,"clickShare90":367,"clickShare360":368,"launchDate":369,"amazonUrl":370},"B0FX3NPV1S","KHADLAJ PERFUMES Aura La fede Crisp Flower Perfume","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21i+SEI28gL.jpg",28.1,4.8,0.0198,0.0321,"2025-10-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FX3NPV1S",{"asin":372,"title":373,"brand":249,"imageUrl":374,"price":162,"rating":339,"reviews":375,"clickShare90":376,"clickShare360":377,"launchDate":378,"amazonUrl":379},"B0CL6QX7BF","Khadlaj La Fede Aura Crisp Flower Eau de Parfum Spray for Women 3.4 Ounce","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31dwJDVeAoL.jpg",92,0.0191,0.0379,"2024-08-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CL6QX7BF",{"love":381,"hate":451,"returnReasons":514},[382,389,396,403,410,417,424,430,437,444],{"topic":383,"percentOfMentions":384,"verbatims":385},"Smell",0.5858,[386,387,388],"long lasting fragrance","Nice floral scent","AMAZING SMELLS",{"topic":390,"percentOfMentions":391,"verbatims":392},"Value For Money",0.0617,[393,394,395],"Worth The Money","Good price","Great value for price",{"topic":397,"percentOfMentions":398,"verbatims":399},"Gifting Purpose",0.0541,[400,401,402],"perfect for gifting","A nice gift","Great gift",{"topic":404,"percentOfMentions":405,"verbatims":406},"Quality-Overall",0.0466,[407,408,409],"The brand seems to be very consistent with the quality of their products through the years","Good variety for a good price","Good quality",{"topic":411,"percentOfMentions":412,"verbatims":413},"Durability",0.0412,[414,415,416],"It does have good longevity","It has pretty decent longevity","lasts all day",{"topic":418,"percentOfMentions":419,"verbatims":420},"Soft Feel",0.0199,[421,422,423],"creamy and soft","Leaves my skin soft","soft",{"topic":425,"percentOfMentions":419,"verbatims":426},"Moist\u002FDry",[427,428,429],"Its very effective at moisturizing my skin","Very hydrating","it really moisturizers your skin",{"topic":431,"percentOfMentions":432,"verbatims":433},"Size-Overall",0.0146,[434,435,436],"Perfect size","Good sample size and variety","The bottles are a nice size",{"topic":438,"percentOfMentions":439,"verbatims":440},"Advertised Vs Actual Product",0.0087,[441,442,443],"was as advertised","exactly as the picture advertised","It was everything I expected",{"topic":445,"percentOfMentions":446,"verbatims":447},"Brightness\u002FShine\u002FGlow",0.0085,[448,449,450],"which adds a subtle brightness","which gives it a bright","I think it adds brightness as well",[452,458,464,470,476,483,488,495,502,508],{"topic":383,"percentOfMentions":453,"verbatims":454},0.5654,[455,456,457],"Awful scent","Smells weird","Strong smell",{"topic":404,"percentOfMentions":459,"verbatims":460},0.042199999999999994,[461,462,463],"However, the quality of these bottles is a bit disappointing","the quality is quiet cheap","Bad quality",{"topic":390,"percentOfMentions":465,"verbatims":466},0.0414,[467,468,469],"Way too small for the price","Waste of money","Price little high",{"topic":411,"percentOfMentions":471,"verbatims":472},0.0382,[473,474,475],"Not long lasting","Doesn't last","I just wish it would last longer",{"topic":477,"percentOfMentions":478,"verbatims":479},"Leak-Proof",0.0305,[480,481,482],"One of the bottles did leak on arrival","liquid spilled everywhere","Looking to be leaking also",{"topic":431,"percentOfMentions":484,"verbatims":485},0.0265,[486,467,487],"Its a small container","The bottles a small also",{"topic":489,"percentOfMentions":490,"verbatims":491},"Alcohol Content",0.014199999999999999,[492,493,494],"Very high Alcohol concentration","Alcohol content maybe be too high","Smells to much like alcohol",{"topic":496,"percentOfMentions":497,"verbatims":498},"Strength",0.013600000000000001,[499,500,501],"Not strong","not very strong","Fragile",{"topic":438,"percentOfMentions":503,"verbatims":504},0.0121,[505,506,507],"Not good as they advertise","Not as described at all","Dont fall for the marketing tricks",{"topic":509,"percentOfMentions":446,"verbatims":510},"Motor Power",[511,512,513],"The pumps on the bottles are so cheap some of mine done even work","one top was broken doesn't pump","Great project defective pumps need replaced",[515,517,518],{"reason":383,"pct":516},0.8,{"reason":438,"pct":204},{"reason":519,"pct":204},"Product Condition",[521,525,530,535,540,545,550,555,559,564],{"term":169,"volume":522,"growthQoq":523,"conversionRate":524},15820,0.2285,0.0064,{"term":526,"volume":527,"growthQoq":528,"conversionRate":529},"aura perfume for men",4779,0.7522,0.0123,{"term":531,"volume":532,"growthQoq":533,"conversionRate":534},"eternal aura elizabeth arden",5819,-0.3548,0.0184,{"term":536,"volume":537,"growthQoq":538,"conversionRate":539},"aura perfume for women",11110,-0.2004,0.0102,{"term":541,"volume":542,"growthQoq":543,"conversionRate":544},"perfume aura",3349,0.1788,0.0035,{"term":546,"volume":547,"growthQoq":548,"conversionRate":549},"elizabeth arden eternal aura",2892,-0.3587,0.0257,{"term":551,"volume":552,"growthQoq":553,"conversionRate":554},"armaf aura",5433,-0.3985,0.0446,{"term":556,"volume":557,"growthQoq":558,"conversionRate":180},"aura fragrance",2704,0.5473,{"term":560,"volume":561,"growthQoq":562,"conversionRate":563},"aura cologne",3833,-0.0617,0.0401,{"term":565,"volume":566,"growthQoq":567,"conversionRate":568},"elizabeth arden eternal aura perfume",2081,-0.2872,0.0393,[570,577,582,588,593,598],{"title":571,"href":572,"score":573,"verdict":574,"marketSize":575,"growth90":576},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":578,"href":579,"score":573,"verdict":574,"marketSize":580,"growth90":581},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":583,"href":584,"score":573,"verdict":585,"marketSize":586,"growth90":587},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":589,"href":590,"score":573,"verdict":574,"marketSize":591,"growth90":592},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":594,"href":595,"score":573,"verdict":585,"marketSize":596,"growth90":597},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":599,"href":600,"score":601,"verdict":574,"marketSize":602,"growth90":603},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]