---
title: "Reviews — auburn hair dye - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/auburn-hair-dye/reviews"
last_updated: "2026-08-09T18:01:39.525Z"
locale: en
meta:
  description: "Niche score 53/100 · $207K/yr market · 568K searches/yr. A deep review moat (14,828 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $207K/yr market · 568K searches/yr. A deep review moat (14,828 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — auburn hair dye - Flapen"
---

# **auburn hair dye**

**Worth a look**

Shows low returns (0.3%), but a deep review moat (14,828 avg reviews) keeps it on the watch list.

Market size 40Growth 26Conversion 31Competition 89Returns 99Price range 63Avg price 73Brand share 44Review moat 19Quality gap 50

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Avg price**

**Good****$14.79**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.42–$32.81**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$207K**

$207K/yr · 568K searches

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+1.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****14,827.64**

avg incumbent reviews — the moat a new listing must climb

## Reviews