---
title: "Auburn Hair Dye — $207K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/auburn-hair-dye"
last_updated: "2026-08-09T15:35:23.310Z"
locale: en
meta:
description: "Niche score 53/100 · $207K/yr market · 568K searches/yr. A deep review moat (14,828 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $207K/yr market · 568K searches/yr. A deep review moat (14,828 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Auburn Hair Dye — $207K/yr Amazon US Niche (2026) - Flapen"
---
# **auburn hair dye**
**Worth a look**
Shows low returns (0.3%), but a deep review moat (14,828 avg reviews) keeps it on the watch list.
Market size 40Growth 26Conversion 31Competition 89Returns 99Price range 63Avg price 73Brand share 44Review moat 19Quality gap 50
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Avg price**
**Good****$14.79**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.42–$32.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$207K**
$207K/yr · 568K searches
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+1.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****14,827.64**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, auburn hair dye is a $207K/yr Amazon United States market (568K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **auburn hair dye market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$222K–$296K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**155**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**26%**
Top 20: 64%
**Open market**
**18%**
- Clairol36% - L'Oreal Paris23% - REVLON8% - Schwarzkopf6% - IGK4% - Garnier4% - Open — no brand owns it (13 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/auburn-hair-dye/trend)
## **Top auburn hair dye search terms**
- **auburn hair dye**189K/yr-0.1%2.3% conv. - **dark auburn hair dye**61K/yr+0.3%2.4% conv. - **red brown hair dye**47K/yr-3.4%1.3% conv. - **light auburn hair dye**42K/yr+8.5%3.9% conv. - **auburn hair color**35K/yr+16.5%1.8% conv. - **reddish brown hair dye**38K/yr-3.3%1.4% conv. - **auburn brown hair dye**25K/yr-6.7%1.2% conv. - **medium auburn hair dye**20K/yr+11.3%3.8% conv. - **brown red hair dye**20K/yr-5.1%1.2% conv. - **hair dye auburn**13K/yr+12.8%2.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/auburn-hair-dye/search-terms)
## **Top auburn hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$8K6%$12K8%$17K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clairol Nicen Easy Permanent Hair Dye 4R Dark Auburn | 100% Gray Coverage | LongLasting NaturalLooking Color & Shine | Pack of 1**Clairol**$7.29**4.5★763 rev](https://www.amazon.com/dp/B07BZ4G3FQ) [2**Clairol Nicen Easy Permanent Hair Dye 6R Light Auburn | 100% Gray Coverage | LongLasting NaturalLooking Color & Shine | Pack of 1**Clairol**$7.52**4.6★2,533 rev](https://www.amazon.com/dp/B079R7ZD6W) [3**Clairol Nicen Easy Permanent Hair Dye 5R Medium Auburn | 100% Gray Coverage | LongLasting NaturalLooking Color & Shine | Pack of 1**Clairol**$8.17**4.6★1,313 rev](https://www.amazon.com/dp/B07BN6MGF9) [4**Schwarzkopf Keratin Color Permanent Hair Color 7.7 Medium Auburn - Professional Quality Permanent Hair Dye Up to 100% Gray Coverage - 1 Application**Schwarzkopf**$11.67**4.5★7,300 rev](https://www.amazon.com/dp/B0DL7LVDJV) [5**LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 6R Light Auburn 1 Kit (Packaging May Vary)**L'Oreal Paris**$11.33**4.6★61,919 rev](https://www.amazon.com/dp/B000YJR4ZG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Revlon ColorSilk with Bond Repair Complex Auburn Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 42 Medium Auburn (Pack of 3)**REVLON**$15.50**730 rev1y ago](https://www.amazon.com/dp/B0DNTYL4XD) [**Revlon ColorSilk with Bond Repair Complex Auburn Permanent Hair Color 100% Gray Coverage Ammonia Free Hair Dye Vegan Keratin 31 Dark Auburn (Pack of 3)**REVLON**$15.91**730 rev1y ago](https://www.amazon.com/dp/B0DNTXLR3C) [**Clairol ColorStrong Permanent Hair Dye AmmoniaFree PPDFree 100% Gray Coverage with Bonding System 6.4 Light Copper Brown - Red Desert Hair Color Pack of 1**Clairol**$13.87**2,621 rev1y ago](https://www.amazon.com/dp/B0DP14RHL5) [**Schwarzkopf Keratin Color Permanent Hair Color 7.7 Medium Auburn - Professional Quality Permanent Hair Dye Up to 100% Gray Coverage - 1 Application**Schwarzkopf**$11.67**7,300 rev1y ago](https://www.amazon.com/dp/B0DL7LVDJV) [**Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner Gently Cleanses & Conditions Semi-Permanent Auburn Hair Color 12 Fl Oz**KERACOLOR**$20.18**91,560 rev2y ago](https://www.amazon.com/dp/B0D15LJK1M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clairol Root Touch-Up by Nicen Easy Permanent Hair Dye 5R Medium Auburn/Reddish Brown Hair Color | 100% Gray Coverage | Easy Brush Application | Matches Professional Salon Shades | Pack of 1**Clairol**$7.00**4.5★**▲ 127%**](https://www.amazon.com/dp/B07B53XWGJ) [**LOreal Paris Excellence Crme Permanent Hair Dye Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage 4AR Dark Chocolate Brown 1 Kit (Packaging May Vary)**L'Oreal Paris**$11.70**4.6★**▲ 92%**](https://www.amazon.com/dp/B0013L3XUE) [**Clairol Nicen Easy Permanent Hair Dye 5R Medium Auburn | 100% Gray Coverage | LongLasting NaturalLooking Color & Shine | Pack of 1**Clairol**$8.17**4.6★**▲ 78%**](https://www.amazon.com/dp/B07BN6MGF9) [**LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color Hair Dye For Up to 9 Weeks of Radiance Lightest Auburn 7LA 1 Hair Dye Kit**L'Oreal Paris**$12.18**4.5★**▲ 48%**](https://www.amazon.com/dp/B000KOSFQM) [**Garnier Nutrisse Ultra Color Hair Color Permanent Hair Dye for Up to 8 Weeks of Bold Vibrant Fade-Resistant Results Vegan & Cruelty-Free R2 Medium Intense Auburn (Goji Berry) 1 Count**Garnier**$8.68**4.5★**▲ 26%**](https://www.amazon.com/dp/B003B2M3PY)
**~~View all trending →~~**
## **What buyers say about auburn hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**44%
*“Perfect shade”*
**Suitability Colored Hair**7%
*“This is my natural hair color”*
**Quality-Overall**6%
*“Less expensive doesnt mean less quality”*
**Value For Money**4%
*“Great deal”*
**Coverage**4%
*“Excellent Coverage”*
**Ease Of Use**4%
*“Easy To Use”*
**Soft Feel**3%
*“My hair feels soft”*
**Smell**3%
*“Smells Great”*
**Ease Of Application**3%
*“Easy application”*
**Advertised Vs Actual Product**2%
*“As Advertised”*
### **What buyers complain about **
**Color**36%
*“Color is way off”*
**Suitability Colored Hair**10%
*“I was never able to dyed the rest of my hair. except for the roots”*
**Functionality-Overall**4%
*“Did not work”*
**Smell**3%
*“a fan going the smell was way too strong”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Coverage**3%
*“Not full coverage”*
**Hair Related**2%
*“This did not work on my hair”*
**Color Fading/Discoloration**2%
*“faded within a week”*
**Value For Money**2%
*“Wasted money”*
**Durability**2%
*“It did not hold very well”*
### **Top return reasons **
**Color**55%
**Suitability Colored Hair**19%
**Advertised Vs Actual Product**5%
**Leak-Proof**3%
**Functionality-Overall**3%
**Value For Money**2%
**Product Condition**1%
**Defective Material/Parts**1%
**Suitability Short Hair**1%
**Moist/Dry**1%
## **Common questions**
- **Is auburn hair dye profitable to sell on Amazon United States?**
- The niche generates $207K/yr across 66 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the auburn hair dye niche?**
- 19 brands and 155 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in auburn hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.3%.
- **When does demand for auburn hair dye peak?**
- Demand peaks in Sep; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the auburn hair dye niche?**
- Listings span $4.42–$32.81; the average listing price is $14.79 (sweet spot $15–$100). The average incumbent carries 14,828 reviews — the moat a new listing must climb.
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