---
title: "Auburn Eyebrow Pencils — $151K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/auburn-eyebrow-pencils"
last_updated: "2026-08-09T09:15:48.685Z"
locale: en
meta:
description: "Niche score 56/100 · $151K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $151K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Auburn Eyebrow Pencils — $151K/yr Amazon US Niche (2026) - Flapen"
---
# **auburn eyebrow pencils**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 32Growth 28Conversion 85Competition 71Returns 97Price range 42Avg price 33Brand share 62Review moat 20Quality gap 68
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$1.18–$25.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.97**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$151K**
$151K/yr · 158K searches
**Growth**
**Okay****+2.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,943**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, auburn eyebrow pencils is a $151K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **auburn eyebrow pencils market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$125K–$150K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#202**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**133**
**Top-5 brand share**
**68%**
Top 20: 99%
**Top-5 click share**
**42%**
Top 20: 86%
**Open market**
**27%**
- NYX PROFESSIONAL MAKEUP29% - e.l.f.15% - REVLON10% - YFulfill8% - NICEFACE5% - L'Oreal Paris5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.
5K4KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/auburn-eyebrow-pencils/trend)
## **Top auburn eyebrow pencils search terms**
- **auburn eyebrow pencil**53K/yr+5.9%10.9% conv. - **red eyebrow pencil**40K/yr-1.6%6.6% conv. - **ginger eyebrow pencil**13K/yr+9.6%5.3% conv. - **copper eyebrow pencil**10K/yr+10.4%6.5% conv. - **auburn eyebrow**8K/yr-5.3%4.8% conv. - **auburn brow pencil**8K/yr-4.4%9.1% conv. - **red brow pencil**6K/yr+3.2%6.7% conv. - **eyebrow pencil auburn**4K/yr+21.8%13.5% conv. - **red eyebrow**5K/yr-14.6%4.3% conv. - **red brown eyebrow pencil**4K/yr+5.0%6.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/auburn-eyebrow-pencils/search-terms)
## **Top auburn eyebrow pencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$9K9%$14K12%$18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP Powder Louder Eyebrow Pencil Brow Pencil with Buildable Volume For Up To 12HR Wear Vegan Formula - Auburn**NYX PROFESSIONAL MAKEUP**$5.45**4.2★1,789 rev](https://www.amazon.com/dp/B0D1B18YJP) [2**NYX PROFESSIONAL MAKEUP Powder Louder Eyebrow Pencil Brow Pencil with Buildable Volume For Up To 12HR Wear Vegan Formula - Black Cherry**NYX PROFESSIONAL MAKEUP**$5.36**4.2★1,789 rev](https://www.amazon.com/dp/B0D19R1CLD) [3**e.l.f. Instant Lift Brow Pencil Dual-Sided Precise Fine Tip Shapes Defines Fills Brows Contours Combs Tames Auburn 0.006 Oz**e.l.f.**$3.76**4.6★70,522 rev](https://www.amazon.com/dp/B07P8HXZKR) [4**Yfulfill Auburn Eyebrow Pencils for Redhead Eye Brow Pencil for Women Waterproof**YFulfill**$9.66**4.3★1,969 rev](https://www.amazon.com/dp/B0FBG4RWW6) [5**e.l.f. Instant Lift Waterproof Eyebrow Pencil Dual-Ended with Precision Tip & Spoolie Smudge-Resistant Formula for Natural Long-Lasting Brows Auburn**e.l.f.**$3.81**4.5★12,070 rev](https://www.amazon.com/dp/B0CPG7VV81)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Micro-Fine Brow Pencil Waterproof Brow Color & Spoolie For Shaping Brows & Creating A Feathered Natural-Looking Finish Vegan & Cruelty-Free Auburn**e.l.f.**$7.86**501 rev7mo ago](https://www.amazon.com/dp/B0FWVBKNCL) [**Eyebrow Pencil Auburn Double Ended Precision Waterproof Brow Cruelty Free(Auburn #6)**NICEFACE**$7.93**2,035 rev8mo ago](https://www.amazon.com/dp/B0FX98C2PG) [**NYX PROFESSIONAL MAKEUP Powder Louder Eyebrow Pencil Brow Pencil with Buildable Volume For Up To 12HR Wear Vegan Formula - Auburn**NYX PROFESSIONAL MAKEUP**$5.45**1,789 rev2y ago](https://www.amazon.com/dp/B0D1B18YJP) [**NYX PROFESSIONAL MAKEUP Powder Louder Eyebrow Pencil Brow Pencil with Buildable Volume For Up To 12HR Wear Vegan Formula - Black Cherry**NYX PROFESSIONAL MAKEUP**$5.36**1,789 rev2y ago](https://www.amazon.com/dp/B0D19R1CLD) [**Tinted Eyebrow Gel Thickening Brow Mascara for Fuller Brows Rich Auburn**BINGBRUSH**$6.82**1,540 rev2y ago](https://www.amazon.com/dp/B0CT5QF1RK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eyebrow Pencil Auburn Double Ended Precision Waterproof Brow Cruelty Free(Auburn #6)**NICEFACE**$7.93**4.4★**▲ 242%**](https://www.amazon.com/dp/B0FX98C2PG) [**NYX PROFESSIONAL MAKEUP Micro Brow Pencil Precise Eyebrow Pencil - Cool Ash Brown**NYX PROFESSIONAL MAKEUP**$10.40**4.5★**▲ 83%**](https://www.amazon.com/dp/B09XGNK6WR) [**Eyebrow Pomade Cream Brow Pomade Gel Naturally Long Lasting Waterproof Delicate and Smooth Eye Brow Makeup Cosmetics with Eyebrow Brush - Wine**XINGXYUEL**$7.33**4.4★**▲ 72%**](https://www.amazon.com/dp/B0BZSFK3WS) [**e.l.f. Micro-Fine Brow Pencil Waterproof Brow Color & Spoolie For Shaping Brows & Creating A Feathered Natural-Looking Finish Vegan & Cruelty-Free Auburn**e.l.f.**$7.86**4.1★**▲ 52%**](https://www.amazon.com/dp/B0FWVBKNCL) [**Revlon ColorStay Eyebrow Pencil with Spoolie Brush Waterproof Hair-Like Strokes for Natural Looking Brows 215 Auburn 0.021 oz**REVLON**$8.53**4.6★**▲ 24%**](https://www.amazon.com/dp/B01KHSVA0S)
**~~View all trending →~~**
## **What buyers say about auburn eyebrow pencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**30%
*“It looks so natural”*
**Quality-Overall**12%
*“Good quality”*
**Value For Money**6%
*“Great for price”*
**Ease Of Use**6%
*“Easy to use”*
**Soft Feel**5%
*“The lines are soft”*
**Ease Of Application**4%
*“was smooth application”*
**Suitability Colored Hair**4%
*“Matches my hair well”*
**Durability**4%
*“I love that it doesnt break easy”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Eyelash Quality**2%
*“THIS PRODUCT--brow thickening mascara--gel with hairs--I like it”*
### **What buyers complain about **
**Color**30%
*“Wrong color”*
**Durability**8%
*“breaks”*
**Smudge Resistance**7%
*“This pomade smears under your eyebrows”*
**Functionality-Overall**4%
*“Doesnt work”*
**Ease Of Use**4%
*“so its impossible to access the product”*
**Moist/Dry**3%
*“product is dry and breaks easily”*
**Thickness**3%
*“Clumpy and Thick”*
**Value For Money**3%
*“Not worth it”*
**Ease Of Application**3%
*“it's just way too difficult to apply”*
**Quality-Overall**2%
*“Low quality, color more brown then auburn”*
### **Top return reasons **
**Color**69%
**Advertised Vs Actual Product**8%
**Functionality-Overall**3%
**Moist/Dry**2%
**Defective Material/Parts**2%
**Durability**2%
**Product Condition**2%
**Size-Overall**1%
**Value For Money**1%
**Weight Light**1%
## **Common questions**
- **Is auburn eyebrow pencils profitable to sell on Amazon United States?**
- The niche generates $151K/yr across 40 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the auburn eyebrow pencils niche?**
- 22 brands and 133 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in auburn eyebrow pencils?**
- Top complaints mined from reviews: Color, Durability, Smudge Resistance. The return rate is 0.7%.
- **When does demand for auburn eyebrow pencils peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the auburn eyebrow pencils niche?**
- Listings span $1.18–$25.18; the average listing price is $9.97 (sweet spot $15–$100). The average incumbent carries 13,943 reviews — the moat a new listing must climb.
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