---
title: "Attar — $214K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/attar"
last_updated: "2026-08-09T06:13:10.588Z"
locale: en
meta:
description: "Niche score 41/100 · $214K/yr market · 519K searches/yr · $45.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $214K/yr market · 519K searches/yr · $45.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Attar — $214K/yr Amazon US Niche (2026) - Flapen"
---
# **attar**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 41Growth 28Conversion 11Competition 20Returns 87Price range 95Avg price 95Brand share 0Review moat 37Quality gap 67
**Avg price**
**Incredible****$45.21**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.01–$95.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$214K**
$214K/yr · 519K searches
**Review moat**
**Okay****2,843.73**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+2.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, attar is a $214K/yr Amazon United States market (519K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **attar market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$271K–$362K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#377**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **91%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Swiss Arabian100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.
13K8KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/attar/trend)
## **Top attar search terms**
- **swiss arabian**240K/yr+18.9%0.8% conv. - **swiss arabian perfume**130K/yr-49.5%0.4% conv. - **swiss arabian patchouli 01**15K/yr+233.4%2.4% conv. - **attar**40K/yr-14.0%0.0% conv. - **attar oil**17K/yr-22.8%0.1% conv. - **attar perfume for men**14K/yr-8.4%0.0% conv. - **atar**10K/yr-25.9%0.0% conv. - **attar perfume**5K/yr+4.8%0.0% conv. - **swiss arabian perfume for women**5K/yr+22.9%0.8% conv. - **attar perfume for women**9K/yr-35.1%0.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/attar/search-terms)
## **Top attar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$32K30%$64K45%$96K60%$128K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml**Swiss Arabian**$66.65**4.3★152 rev](https://www.amazon.com/dp/B0GPVY3P74) [2**Swiss Arabian Layali Rouge - Luxury Products From Dubai - Long Lasting Personal Perfume Oil Fragrance - A Seductive Signature Aroma - 0.5 Oz**Swiss Arabian**$17.01**4.2★11,672 rev](https://www.amazon.com/dp/B07NJJZK3W) [3**Swiss Arabian Essence of Casablanca - Arabian Perfumes for Women and Men - Long Lasting Extrait de Parfum - Fruity Amber Musk Perfume - 3.4 oz**Swiss Arabian**$95.84**4.4★163 rev](https://www.amazon.com/dp/B0C1N92F56) [4**Swiss Arabian Shaghaf Oud - Luxury Products From Dubai - Long Lasting Addictive Personal EDP Spray Fragrance - Seductive Signature Aroma - 2.5 Oz**Swiss Arabian**$29.27**4.1★7,711 rev](https://www.amazon.com/dp/B076CSFM9C) [5**Swiss Arabian Incense 01 Eau De Parfum 50ml**Swiss Arabian**$67.15**4.6★385 rev](https://www.amazon.com/dp/B0DTQ4V9ZZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml**Swiss Arabian**$66.65**152 rev4mo ago](https://www.amazon.com/dp/B0GPVY3P74) [**Swiss Arabian Shaghaf Oud Nectar Blush Eau de Parfum 75 ml (Fresh)**Swiss Arabian**$63.66**40 rev4mo ago](https://www.amazon.com/dp/B0GPVXY7BH) [**Swiss Arabian Incense 01 Eau De Parfum 50ml**Swiss Arabian**$67.15**385 rev1y ago](https://www.amazon.com/dp/B0DTQ4V9ZZ) [**Swiss Arabian Tobacco 01 - Arabian Perfume for Men and Women - Extrait de Parfum - Long Lasting Perfume - Unisex Fragrance - Travel Size - 1.7 oz**Swiss Arabian**$50.26**262 rev1y ago](https://www.amazon.com/dp/B0DK1YRRMJ) [**Swiss Arabian Shaghaf Oud Tonka - Vanilla Perfume with Warm Amber Fragrance - Earthy and Woody Allure - Enchanting Fusion of Arabic Perfume - 2.5 oz**Swiss Arabian**$35.68**1,371 rev2y ago](https://www.amazon.com/dp/B0CR4CN7FV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Swiss Arabian Patchouli 01 Patchouli Cologne for Men & Women Long Lasting Modern Fougere Eau de Parfum Lavender Mint Aromatic Notes | Heritage Collection Unisex Arabic Fragrance 50ml**Swiss Arabian**$66.65**4.3★**▲ 149%**](https://www.amazon.com/dp/B0GPVY3P74) [**Swiss Arabian Shaghaf Oud Nectar Blush Eau de Parfum 75 ml (Fresh)**Swiss Arabian**$63.66**4.4★**▲ 106%**](https://www.amazon.com/dp/B0GPVXY7BH) [**Swiss Arabian Essence of Casablanca - Arabian Perfumes for Women and Men - Long Lasting Extrait de Parfum - Fruity Amber Musk Perfume - 3.4 oz**Swiss Arabian**$95.84**4.4★**▲ 32%**](https://www.amazon.com/dp/B0C1N92F56) [**Swiss Arabian Yulali for Women - 0.5 oz Parfum Oil**Swiss Arabian**$19.29**4.3★**— 5%**](https://www.amazon.com/dp/B07ZHPGYMH) [**Swiss Arabian Shaghaf Oud Tonka - Vanilla Perfume with Warm Amber Fragrance - Earthy and Woody Allure - Enchanting Fusion of Arabic Perfume - 2.5 oz**Swiss Arabian**$35.68**4.4★**▼ 32%**](https://www.amazon.com/dp/B0CR4CN7FV)
**~~View all trending →~~**
## **What buyers say about attar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**69%
*“Soft fragrance”*
**Durability**5%
*“It is very strong and lasting,”*
**Value For Money**5%
*“Good price”*
**Design-Overall**3%
*“Its simple and sophisticated looking”*
**Gifting Purpose**3%
*“It's great as a gift”*
**Soft Feel**2%
*“smooth”*
**Quality-Overall**1%
*“Great projection and long lasting flava”*
**Size-Overall**1%
*“that you think will best fit you”*
**Suitability Hot Weather**1%
*“Very summer and fresh”*
**Suitability Combination Skin**1%
*“it gradually shifts into a more balanced fragrance on the skin that I love”*
### **What buyers complain about **
**Smell**43%
*“Horrible smell”*
**Durability**7%
*“Short-lived”*
**Value For Money**3%
*“Big WASTE of money”*
**Advertised Vs Actual Product**3%
*“Very deceiving”*
**Size-Overall**2%
*“The bottle is also quite large”*
**Allergies**2%
*“Made me nauseous”*
**Quality-Overall**2%
*“Very poor performance”*
**Oily/Greasy**1%
*“Very oily”*
**Skin Health**1%
*“Chemical burn my skin”*
**Weight Heavy**1%
*“the bottle has weight to it”*
### **Top return reasons **
**Smell**68%
**Advertised Vs Actual Product**13%
**Leak-Proof**7%
**Durability**3%
**Size-Overall**2%
**Oily/Greasy**1%
**Defective Material/Parts**1%
**Value For Money**1%
**Product Condition**1%
**Certifications**1%
## **Common questions**
- **Is attar profitable to sell on Amazon United States?**
- The niche generates $214K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the attar niche?**
- 1 brands and 50 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in attar?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 1.4%.
- **When does demand for attar peak?**
- Demand peaks in May; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the attar niche?**
- Listings span $17.01–$95.84; the average listing price is $45.21 (sweet spot $15–$100). The average incumbent carries 2,844 reviews — the moat a new listing must climb.
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