---
title: "Search terms — atra razor blades refills - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/atra-razor-blades-refills/search-terms"
last_updated: "2026-08-09T15:32:54.671Z"
locale: en
meta:
  description: "Niche score 54/100 · $329K/yr market · 94K searches/yr. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $329K/yr market · 94K searches/yr. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — atra razor blades refills - Flapen"
---

# **atra razor blades refills**

**Worth a look**

Shows searches that convert (12.3% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 52Growth 21Conversion 95Competition 20Returns 95Price range 88Avg price 95Brand share 8Review moat 60Quality gap 80

**Conversion**

**Incredible****12.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$28.42**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.66–$71.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,098.83**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$329K**

$329K/yr · 94K searches

**Growth**

**Bad****-8.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Search terms