---
title: "Atra Razor Blades Refills — $329K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/atra-razor-blades-refills"
last_updated: "2026-08-09T10:00:48.391Z"
locale: en
meta:
description: "Niche score 54/100 · $329K/yr market · 94K searches/yr. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $329K/yr market · 94K searches/yr. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Atra Razor Blades Refills — $329K/yr Amazon US Niche (2026) - Flapen"
---
# **atra razor blades refills**
**Worth a look**
Shows searches that convert (12.3% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 52Growth 21Conversion 95Competition 20Returns 95Price range 88Avg price 95Brand share 8Review moat 60Quality gap 80
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.42**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.66–$71.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,098.83**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$329K**
$329K/yr · 94K searches
**Growth**
**Bad****-8.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, atra razor blades refills is a $329K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **atra razor blades refills market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$284K–$355K**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#251**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **50%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Gillette62% - Taconic Shave17% - Personna11% - miechua4% - legendary-yes3% - West Coast Shaving3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.
2K2KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/atra-razor-blades-refills/trend)
## **Top atra razor blades refills search terms**
- **atra**35K/yr-22.9%0.5% conv. - **atra razor blades refills**16K/yr+9.5%16.6% conv. - **gillette atra plus razor blades refills**12K/yr+5.9%20.7% conv. - **atra plus razor blades refills**4K/yr+22.6%21.9% conv. - **gillette atra razor blades**5K/yr-11.9%13.4% conv. - **atra razor**4K/yr-8.6%4.6% conv. - **atra razor blades**4K/yr-9.7%12.8% conv. - **gillette atra plus**3K/yr+18.0%17.5% conv. - **gillette atra**3K/yr+4.0%6.4% conv. - **gillette atra razor**4K/yr-21.4%4.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/atra-razor-blades-refills/search-terms)
## **Top atra razor blades refills products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$49K30%$99K45%$148K60%$197K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gillette AltraPlus Mens Razor Blade Refills 10 Count Lubra-Soft Strip for Smoothness and Comfort**Gillette**$29.36**4.7★4,099 rev](https://www.amazon.com/dp/B000JX6ECG) [2**Taconic Shave 100 Twin Blade Razor Cartridges With Lubricating Strip - Compatible With All Gillette Trac 2 G2 G II Contour Vector And Gillette Atra Razor Handles - Made In The Usa**Taconic Shave**$30.49**4.2★2,215 rev](https://www.amazon.com/dp/B077YJM4H5) [3**Gillette AtraPlus Cartridges with Lubrastrip 10-Count Packages (Pack of 2)**Gillette**$51.98**4.7★428 rev](https://www.amazon.com/dp/B001F51QI4) [4**Original Contour Plus Cartridges - 10 Pack**Gillette**$13.35**4.6★687 rev](https://www.amazon.com/dp/B013KR5RCA) [5**Personna - Twin Pivot Plus (30 Pack) Replaces Auto Plus - Fits Atra razors**Personna**$9.66**4.2★178 rev](https://www.amazon.com/dp/B008N7WFQO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mens Razor Blade RefillsCompatible with Atra razor handles.30 Count Delivers a Clean Close Shave**miechua**$16.61**120 rev3y ago](https://www.amazon.com/dp/B0BPSN6WFB) [**Atra Razor**West Coast Shaving**$29.67**75 rev7y ago](https://www.amazon.com/dp/B07MTV8SFG) [**Atra Plus Generic Blades Bulk Packaging - 100 Cartridges Fits Gillette Razor (legendary-yes)**legendary-yes**$20.39**936 rev8y ago](https://www.amazon.com/dp/B07B31SF61) [**Original Contour Plus Cartridges - 10 Pack**Gillette**$13.35**687 rev10y ago](https://www.amazon.com/dp/B013KR5RCA) [**Taconic Shave 100 Twin Blade Razor Cartridges With Lubricating Strip - Compatible With All Gillette Trac 2 G2 G II Contour Vector And Gillette Atra Razor Handles - Made In The Usa**Taconic Shave**$30.49**2,215 rev12y ago](https://www.amazon.com/dp/B077YJM4H5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Personna - Twin Pivot Plus (30 Pack) Replaces Auto Plus - Fits Atra razors**Personna**$9.66**4.2★**▲ 46%**](https://www.amazon.com/dp/B008N7WFQO) [**Original Contour Plus Cartridges - 10 Pack**Gillette**$13.35**4.6★**▲ 27%**](https://www.amazon.com/dp/B013KR5RCA) [**Taconic Shave 100 Twin Blade Razor Cartridges With Lubricating Strip - Compatible With All Gillette Trac 2 G2 G II Contour Vector And Gillette Atra Razor Handles - Made In The Usa**Taconic Shave**$30.49**4.2★**▲ 27%**](https://www.amazon.com/dp/B077YJM4H5) [**Gillette AtraPlus Cartridges with Lubrastrip 10-Count Packages (Pack of 2)**Gillette**$51.98**4.7★**▲ 27%**](https://www.amazon.com/dp/B001F51QI4) [**Gillette AltraPlus Mens Razor Blade Refills 10 Count Lubra-Soft Strip for Smoothness and Comfort**Gillette**$29.36**4.7★**— 7%**](https://www.amazon.com/dp/B000JX6ECG)
**~~View all trending →~~**
## **What buyers say about atra razor blades refills**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**39%
*“Worth the Money”*
**Quality-Overall**17%
*“The ones in the past were very well made”*
**Size-Overall**13%
*“Perfect fit”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Efficiency**5%
*“Works well”*
**Compatibility-Overall**3%
*“DSC twin blade compatible”*
**Durability**3%
*“lasted for years”*
**Weight Heavy**2%
*“It feels heavy enough to shave with authority”*
**Weight Light**2%
*“Good feel weight”*
**Suitability Combination Skin**2%
*“The strip helps blade slide nicely on skin”*
### **What buyers complain about **
**Quality-Overall**26%
*“does not give the same quality shave”*
**Value For Money**13%
*“Not a good value”*
**Compatibility-Overall**11%
*“Not Gillette Sensor compatible”*
**Size-Overall**9%
*“the blades do not fit the handle”*
**Product Condition**8%
*“It felt like a used blade”*
**Ethical Trade/Fair Trade**5%
*“Good scam”*
**Advertised Vs Actual Product**3%
*“false advertising”*
**Ease Of Use**3%
*“Hard to shave”*
**Comfort-Overall**3%
*“A lot of uncomfortable PULLING across the skin”*
**Thickness**3%
*“Really thick plastic on the bottom so it doesnt pivot as well”*
### **Top return reasons **
**Size-Overall**57%
**Compatibility-Overall**17%
**Advertised Vs Actual Product**10%
**Functionality-Overall**5%
**Add-Ons/Attachments**2%
**Weight Heavy**2%
**Grip**1%
**Value For Money**1%
**Defective Material/Parts**1%
**Quality-Overall**1%
## **Common questions**
- **Is atra razor blades refills profitable to sell on Amazon United States?**
- The niche generates $329K/yr across 12 tracked products. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the atra razor blades refills niche?**
- 6 brands and 19 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in atra razor blades refills?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Compatibility-Overall. The return rate is 0.9%.
- **When does demand for atra razor blades refills peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the atra razor blades refills niche?**
- Listings span $9.66–$71.09; the average listing price is $28.42 (sweet spot $15–$100). The average incumbent carries 1,099 reviews — the moat a new listing must climb.
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