---
title: "Atomy — $313K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/atomy"
last_updated: "2026-08-09T07:04:24.102Z"
locale: en
meta:
description: "Niche score 53/100 · $313K/yr market · 224K searches/yr · $50.11 avg price. Soft demand (-9.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $313K/yr market · 224K searches/yr · $50.11 avg price. Soft demand (-9.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Atomy — $313K/yr Amazon US Niche (2026) - Flapen"
---
# **atomy**
**Worth a look**
Shows low returns (0.6%), but soft demand (-9.0% this quarter) keeps it on the watch list.
Market size 52Growth 21Conversion 35Competition 71Returns 97Price range 47Avg price 93Brand share 30Review moat 95Quality gap 33
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****96.12**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$50.11**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$313K**
$313K/yr · 224K searches
**Price range**
**Okay****$13.32–$194.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-9.0%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, atomy is a $313K/yr Amazon United States market (224K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **atomy market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$401K–$501K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#1,965**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **26%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**66**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 89%
**Open market**
**8%**
- ATOMY32% - Generic22% - bola nymphea14% - GASHINA STORY12% - Konipl7% - Scotch-Brite5% - Open — no brand owns it (7 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/atomy/trend)
## **Top atomy search terms**
- **atomy**98K/yr-3.8%2.1% conv. - **atomy skin care**75K/yr-11.4%2.9% conv. - **atomy shampoo**14K/yr-11.9%6.1% conv. - **atomy products**10K/yr+25.5%0.3% conv. - **atomy absolute**7K/yr-27.9%4.1% conv. - **atomy absolute skin care**7K/yr-48.2%4.6% conv. - **atomy shampoo and conditioner**4K/yr+13.7%4.8% conv. - **atomy skin care set**5K/yr-30.8%2.9% conv. - **atomy absolute shampoo**3K/yr-7.3%3.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/atomy/search-terms)
## **Top atomy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$9K6%$19K9%$28K12%$38K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Atomy Sun Cream (SPF50+/PA+++) - #1 White**ATOMY**$13.32**4.6★166 rev](https://www.amazon.com/dp/B0081MHH2I) [2**Atomy Herbal Hair Shampoo 500 Ml**ATOMY**$20.05**4.5★554 rev](https://www.amazon.com/dp/B00B24UE0O) [3**The Fame Skin Care System 5-Piece Korean Skincare Set**Generic**$98.56**3.9★5 rev](https://www.amazon.com/dp/B0G268XVJP) [4**Absolute Skincare Set - Toner Ampoule Serum Lotion Eye-Complex Nutrition Cream | Korean Skincare l Moisturizer**bola nymphea**$194.22**4.5★48 rev](https://www.amazon.com/dp/B0CQ67N83J) [5**Atomy Absolute CellActive Nutrition Cream 1.7FL OZ.50ml-Made in South Korea**Konipl**$31.85**4.5★251 rev](https://www.amazon.com/dp/B07NSPXRGZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Absolute CellActive Skincare Set 6-Step Korean Skin Care Routine with Toner Ampoule Serum Lotion Eye Complex & Nutrition Cream Hydrating Firming Brightening Facial Care**FILTER TECH**$187.70**0 rev2mo ago](https://www.amazon.com/dp/B0GZ2KRJR8) [**The Fame Skin Care System 1 SET/Daily Hydration Routine Kit Including Toner Lotion Essence Eye Cream & Nourishing Cream Lightweight Moisturizing Facial Care Set for All Skin Types**Generic**$97.76**0 rev4mo ago](https://www.amazon.com/dp/B0GQ2W8WF9) [**The Fame Skin Care System 5-Piece Korean Skincare Set**Generic**$98.56**5 rev8mo ago](https://www.amazon.com/dp/B0G268XVJP) [**A.T.O.M.Y. Absolute CellAtive Serum for Face 1.7 fl. oz - Highly Concentrated Facial Serum for Women - Lightweight Quick Absorbing - Promotes Younger-Looking Skin Enhance Daily Skincare Routine**GASHINA STORY**$40.02**5 rev1y ago](https://www.amazon.com/dp/B0FH432YFH) [**A.T.O.M.Y Evening Care Foam Cleanser Moisturizing Face Wash with Natural Extracts 5.1 Fl Oz**Generic**$16.25**42 rev1y ago](https://www.amazon.com/dp/B0FGTRT57Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Absolute CellActive Skincare Set 6-Step Korean Skin Care Routine with Toner Ampoule Serum Lotion Eye Complex & Nutrition Cream Hydrating Firming Brightening Facial Care**FILTER TECH**$187.70**0.0★**▲ 330%**](https://www.amazon.com/dp/B0GZ2KRJR8) [**The Fame Skin Care System 1 SET/Daily Hydration Routine Kit Including Toner Lotion Essence Eye Cream & Nourishing Cream Lightweight Moisturizing Facial Care Set for All Skin Types**Generic**$97.76**0.0★**▲ 327%**](https://www.amazon.com/dp/B0GQ2W8WF9) [**The Fame Skin Care System 5-Piece Korean Skincare Set**Generic**$98.56**3.9★**▲ 170%**](https://www.amazon.com/dp/B0G268XVJP) [**A.T.O.M.Y. Absolute CellAtive Serum for Face 1.7 fl. oz - Highly Concentrated Facial Serum for Women - Lightweight Quick Absorbing - Promotes Younger-Looking Skin Enhance Daily Skincare Routine**GASHINA STORY**$40.02**4.5★**▲ 112%**](https://www.amazon.com/dp/B0FH432YFH) [**Atomy Sun Cream (SPF50+/PA+++) - #1 White**ATOMY**$13.32**4.6★**▲ 48%**](https://www.amazon.com/dp/B0081MHH2I)
**~~View all trending →~~**
## **What buyers say about atomy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Good quality”*
**Soft Feel**10%
*“Soo soft great”*
**Value For Money**7%
*“Good price”*
**Suitability Combination Skin**7%
*“this is the absolute best skincare”*
**Moist/Dry**4%
*“moisturizing”*
**Brightness/Shine/Glow**4%
*“Glowing”*
**Smell**4%
*“Has a nice herbal scent”*
**Oral Hygiene**4%
*“my teeth feel cleaner”*
**Cleansing**4%
*“Your scalp feels really clean”*
**Tooth Brightening**3%
*“It's good for teeth”*
### **What buyers complain about **
**Dilute/Watery**14%
*“This might be diluted product”*
**Smell**14%
*“it smells not good, sorry, I would not order it again”*
**Quality-Overall**14%
*“it is not even close to how great the other atomy shampoo and conditioner is”*
**Value For Money**14%
*“Expensive”*
**Suitability Curly Hair**7%
*“I have wavy curly hair so it extremely dry my hair out”*
**Allergies**7%
*“My skin is sensitive”*
**Shape/Style**4%
*“the shape of the bottle changed”*
### **Top return reasons **
**Advertised Vs Actual Product**27%
**Size-Overall**12%
**Leak-Proof**11%
**Value For Money**6%
**Color**6%
**Defective Material/Parts**5%
**Ingredients-Overall**4%
**Smell**4%
**Product Condition**4%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is atomy profitable to sell on Amazon United States?**
- The niche generates $313K/yr across 34 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the atomy niche?**
- 13 brands and 66 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in atomy?**
- Top complaints mined from reviews: Dilute/Watery, Smell, Quality-Overall. The return rate is 0.6%.
- **When does demand for atomy peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the atomy niche?**
- Listings span $13.32–$194.22; the average listing price is $50.11 (sweet spot $15–$100). The average incumbent carries 96 reviews — the moat a new listing must climb.
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