---
title: "Atomy Foam Cleanser — $42K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/atomy-foam-cleanser"
last_updated: "2026-08-09T09:11:49.676Z"
locale: en
meta:
description: "Niche score 45/100 · $42K/yr market · 11K searches/yr · $26.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $42K/yr market · 11K searches/yr · $26.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Atomy Foam Cleanser — $42K/yr Amazon US Niche (2026) - Flapen"
---
# **atomy foam cleanser**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 70Conversion 97Competition 6Returns 97Price range 91Avg price 95Brand share 0Review moat 39Quality gap 14
**Conversion**
**Incredible****14.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.04**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.78–$54.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+52.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,553.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$42K**
$42K/yr · 11K searches
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, atomy foam cleanser is a $42K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **atomy foam cleanser market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$39K–$52K**
- units × avg price
- **Conversion rate**
- **14.7%**
- **Avg BSR**
- **#1,162**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **13%**
- **Out of stock**
- **19.7%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Generic68% - priming water28% - ANUA2% - Scotch-Brite2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +52.2% search growth over the last 90 days.
600400Spike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/atomy-foam-cleanser/trend)
## **Top atomy foam cleanser search terms**
- **atomy foam cleanser**6K/yr+69.8%6.0% conv. - **atomy face wash**3K/yr+28.7%7.4% conv. - **atomy deep cleanser**2K/yr+42.0%10.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/atomy-foam-cleanser/search-terms)
## **Top atomy foam cleanser products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$13K40%$17K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**A.T.O.M.Y Evening Care Foam Cleanser Moisturizing Face Wash with Natural Extracts 5.1 Fl Oz**Generic**$16.25**4.7★42 rev](https://www.amazon.com/dp/B0FGTRT57Z) [2**Gentle Daily Face Wash for Deep Cleansing and Refreshing Skin For a.t.o.m.y Evening Care Foam Cleanser (150ml x 2 packs)**priming water**$27.99**4.9★20 rev](https://www.amazon.com/dp/B0D6YSB4DB) [3**A.t.o.m.y Evening Care Deep Cleanser 150 mL (5.1 fl oz) Pack of 1 | Cream Cleanser for Makeup Removal**Generic**$17.99**5.0★2 rev](https://www.amazon.com/dp/B0GPN6RSYR) [4**A.t.o.m.y Evening Care Foam Cleanser 150 mL (5.1 fl oz) Pack of 1 | Creamy Moisturizing Lather | Thorough Makeup & Impurity Removal**Generic**$17.67**0.0★0 rev](https://www.amazon.com/dp/B0GPN6GBDK) [5**Evening Care Deep Cleanser - 5.1oz(150ml) x 2 pack Facial Foam Face Wash**Generic**$30.10**5.0★3 rev](https://www.amazon.com/dp/B0DYDD4HZ3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**A.t.o.m.y Evening Care Deep Cleanser 150 mL (5.1 fl oz) Pack of 1 | Cream Cleanser for Makeup Removal**Generic**$17.99**2 rev4mo ago](https://www.amazon.com/dp/B0GPN6RSYR) [**A.t.o.m.y Evening Care Foam Cleanser 150 mL (5.1 fl oz) Pack of 1 | Creamy Moisturizing Lather | Thorough Makeup & Impurity Removal**Generic**$17.67**0 rev4mo ago](https://www.amazon.com/dp/B0GPN6GBDK) [**A.T.O.M.Y Evening Care Foam Cleanser Moisturizing Face Wash with Natural Extracts 5.1 Fl Oz**Generic**$16.25**42 rev1y ago](https://www.amazon.com/dp/B0FGTRT57Z) [**Evening Care Deep Cleanser - 5.1oz(150ml) x 2 pack Facial Foam Face Wash**Generic**$30.10**3 rev1y ago](https://www.amazon.com/dp/B0DYDD4HZ3) [**Korean Skin Care Rutine Evening Care Foam Cleanser 5.1 oz (150g) +Deep Cleanser 5.1oz(150g) Facial Foam**Generic**$31.01**4 rev1y ago](https://www.amazon.com/dp/B0DYDG2LBX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**A.t.o.m.y Evening Care Foam Cleanser 150 mL (5.1 fl oz) Pack of 1 | Creamy Moisturizing Lather | Thorough Makeup & Impurity Removal**Generic**$17.67**0.0★**▲ 152%**](https://www.amazon.com/dp/B0GPN6GBDK) [**A.t.o.m.y Evening Care Deep Cleanser 150 mL (5.1 fl oz) Pack of 1 | Cream Cleanser for Makeup Removal**Generic**$17.99**5.0★**▲ 141%**](https://www.amazon.com/dp/B0GPN6RSYR) [**Evening Care Deep Cleanser - 5.1oz(150ml) x 2 pack Facial Foam Face Wash**Generic**$30.10**5.0★**▲ 38%**](https://www.amazon.com/dp/B0DYDD4HZ3) [**Gentle Daily Face Wash for Deep Cleansing and Refreshing Skin For a.t.o.m.y Evening Care Foam Cleanser (150ml x 2 packs)**priming water**$27.99**4.9★**▲ 20%**](https://www.amazon.com/dp/B0D6YSB4DB) [**Anua Heartleaf Quercetinol Pore Deep Cleansing Foam Face wash for Pore Refining Cleanser Hydrating Daily Facial Cleanser For Double Cleansing Gentle Foaming with BHA Korean Skincare 5.07 fl.oz.**ANUA**$12.78**4.6★**▲ 12%**](https://www.amazon.com/dp/B0BVV8BNYJ)
**~~View all trending →~~**
## **What buyers say about atomy foam cleanser**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**23%
*“Best Cleanser”*
**Suitability Combination Skin**14%
*“Great on combination skin types”*
**Soft Feel**11%
*“feel so soft”*
**Quality-Overall**8%
*“Excellent product”*
**Value For Money**5%
*“Worth the buy”*
**Ease Of Cleaning**5%
*“this one cleans everything”*
**Suitability Dry Skin**4%
*“Its non drying which I appreciate as u struggle with dry skin”*
**Moist/Dry**4%
*“Good moisturizer”*
**Lather**4%
*“soft lather that feels gentle on the skin”*
**Smell**3%
*“Great smell”*
### **What buyers complain about **
**Allergies**13%
*“Gave me a rash”*
**Skin Health**12%
*“Not for me, burn and broke skin out”*
**Suitability Combination Skin**6%
*“I think this product just didnt work for my skin at all”*
**Functionality-Overall**5%
*“doesnt feel like its doing anything”*
**Sensitivity-Overall**4%
*“unfortunately my skin is a bit too sensitive for it at the moment”*
**Moist/Dry**3%
*“Dried my skin”*
**Smell**3%
*“had an odour”*
**Suitability Oily Skin**3%
*“I also felt like it wasnt quite effective at removing excess oil for my skin type”*
**Cleansing**2%
*“Definitely Not a deep cleaning solution”*
**Ease Of Cleaning**2%
*“felt less clean”*
### **Top return reasons **
**Advertised Vs Actual Product**15%
**Functionality-Overall**12%
**Smell**7%
**Value For Money**7%
**Suitability Combination Skin**7%
**Moist/Dry**7%
**Texture/Consistency-Overall**5%
**Skin Health**5%
**Leak-Proof**4%
**Suitability Dry Skin**3%
## **Common questions**
- **Is atomy foam cleanser profitable to sell on Amazon United States?**
- The niche generates $42K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +52.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the atomy foam cleanser niche?**
- 4 brands and 16 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in atomy foam cleanser?**
- Top complaints mined from reviews: Allergies, Skin Health, Suitability Combination Skin. The return rate is 0.6%.
- **When does demand for atomy foam cleanser peak?**
- Demand peaks in Oct; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the atomy foam cleanser niche?**
- Listings span $12.78–$54.54; the average listing price is $26.04 (sweet spot $15–$100). The average incumbent carries 2,553 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)