---
title: "Athena Club Shaving Cream — $30K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/athena-club-shaving-cream"
last_updated: "2026-08-09T09:24:06.174Z"
locale: en
meta:
description: "Niche score 31/100 · $30K/yr market · 48K searches/yr · $11.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $30K/yr market · 48K searches/yr · $11.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Athena Club Shaving Cream — $30K/yr Amazon US Niche (2026) - Flapen"
---
# **athena club shaving cream**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 34Conversion 62Competition 6Returns 98Price range 35Avg price 46Brand share 0Review moat 39Quality gap 23
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.46**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,588**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$7.87–$18.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+7.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$30K**
$30K/yr · 48K searches
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, athena club shaving cream is a $30K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **athena club shaving cream market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$34K–$46K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **86%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Athena Club88% - eos7% - Billie6% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 11 weeks — +7.0% search growth over the last 90 days.
2K1KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/athena-club-shaving-cream/trend)
## **Top athena club shaving cream search terms**
- **athena shave oil**19K/yr+27.0%5.7% conv. - **athena club shave oil**20K/yr-16.4%5.6% conv. - **athena shave cream**4K/yr+34.7%2.6% conv. - **athena club shaving cream**4K/yr+35.8%1.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/athena-club-shaving-cream/search-terms)
## **Top athena club shaving cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$5K30%$9K45%$14K60%$18K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Athena Club Shave Oil for Women Hydrating Pre-Shave Oil with Jojoba and Avocado Oils Smooth Glide for Sensitive Skin Super Pink Scent 8 fl oz Pack of 2**Athena Club**$18.90**4.6★560 rev](https://www.amazon.com/dp/B0FPSXBLKC) [2**Athena Club Shave Oil for Women Hydrating Pre-Shave Oil with Jojoba and Avocado Oils Smooth Glide for Sensitive Skin Cosmic Flower Scent 8 fl oz Pack of 1**Athena Club**$9.88**4.6★560 rev](https://www.amazon.com/dp/B0DZ966LNW) [3**Athena Club Shave Oil for Women Hydrating Pre-Shave Oil with Jojoba and Avocado Oils Smooth Glide for Sensitive Skin Super Pink Scent 8 fl oz Pack of 1**Athena Club**$9.40**4.6★560 rev](https://www.amazon.com/dp/B0DZ8G7GYV) [4**Billie Shave Glaze - Shaving Oil - Oil-to-milk shave protection - Coco Villa scent - 8oz**Billie**$10.03**4.4★304 rev](https://www.amazon.com/dp/B0FYJ6XPDB) [5**Athena Club Womens Extra Gentle Cloud Shave Foam + 4 Razor Blade Refills Shaving Gel Petal Bloom Scent**Athena Club**$16.22**4.8★68 rev](https://www.amazon.com/dp/B0DZ7NWVH3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Billie Shave Glaze - Shaving Oil - Oil-to-milk shave protection - Coco Villa scent - 8oz**Billie**$10.03**304 rev7mo ago](https://www.amazon.com/dp/B0FYJ6XPDB) [**Athena Club Shave Oil for Women Hydrating Pre-Shave Oil with Jojoba and Avocado Oils Smooth Glide for Sensitive Skin Super Pink Scent 8 fl oz Pack of 2**Athena Club**$18.90**560 rev8mo ago](https://www.amazon.com/dp/B0FPSXBLKC) [**Athena Club Shave Oil for Women Hydrating Pre-Shave Oil with Jojoba and Avocado Oils Smooth Glide for Sensitive Skin Cosmic Flower Scent 8 fl oz Pack of 1**Athena Club**$9.88**560 rev1y ago](https://www.amazon.com/dp/B0DZ966LNW) [**Athena Club Shave Oil for Women Hydrating Pre-Shave Oil with Jojoba and Avocado Oils Smooth Glide for Sensitive Skin Super Pink Scent 8 fl oz Pack of 1**Athena Club**$9.40**560 rev1y ago](https://www.amazon.com/dp/B0DZ8G7GYV) [**Athena Club Womens Extra Gentle Cloud Shave Foam + 4 Razor Blade Refills Shaving Gel Petal Bloom Scent**Athena Club**$16.22**68 rev1y ago](https://www.amazon.com/dp/B0DZ7NWVH3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Athena Club Shave Oil for Women Hydrating Pre-Shave Oil with Jojoba and Avocado Oils Smooth Glide for Sensitive Skin Super Pink Scent 8 fl oz Pack of 2**Athena Club**$18.90**4.6★**▲ 85%**](https://www.amazon.com/dp/B0FPSXBLKC) [**Billie Shave Glaze - Shaving Oil - Oil-to-milk shave protection - Coco Villa scent - 8oz**Billie**$10.03**4.4★**▲ 77%**](https://www.amazon.com/dp/B0FYJ6XPDB) [**eos Cashmere Shave Oil Vanilla Cashmere Moisturizing Shave Oil 6 oz**eos**$7.92**4.7★**— 8%**](https://www.amazon.com/dp/B0CPYQZR23) [**Athena Club Shave Oil for Women Hydrating Pre-Shave Oil with Jojoba and Avocado Oils Smooth Glide for Sensitive Skin Cosmic Flower Scent 8 fl oz Pack of 1**Athena Club**$9.88**4.6★**— 2%**](https://www.amazon.com/dp/B0DZ966LNW) [**Athena Club Womens Extra Gentle Cloud Shave Foam + 4 Razor Blade Refills Shaving Gel Petal Bloom Scent**Athena Club**$16.22**4.8★**— 9%**](https://www.amazon.com/dp/B0DZ7NWVH3)
**~~View all trending →~~**
## **What buyers say about athena club shaving cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**43%
*“Scent is light”*
**Soft Feel**18%
*“Leaves skin soft”*
**Quality-Overall**6%
*“Quality for Price”*
**Moist/Dry**6%
*“Perfect moisturization”*
**Suitability Combination Skin**2%
*“feels gentle on my sensitive skin”*
**Texture/Consistency-Overall**2%
*“Love the texture”*
**Value For Money**2%
*“Definitely worth it”*
**Oily/Greasy**2%
*“doesnt leave a greasy residue behind”*
**Allergies**2%
*“No irritation at all”*
**Efficiency**2%
*“it works very well”*
### **What buyers complain about **
**Smell**24%
*“Bad smell”*
**Motor Power**11%
*“Faulty Pump”*
**Ease Of Use**7%
*“Almost impossible to open”*
**Allergies**3%
*“rashes are a common ocurance for me”*
**Value For Money**3%
*“Kind of pricey”*
**Moist/Dry**2%
*“it wasn't moisturizing”*
**Functionality-Overall**2%
*“Returning because pump doesn't work”*
**Dispensing Mechanism**2%
*“Dispenser wont work”*
**Texture/Consistency-Overall**2%
*“The oil texture may feel unusual if you are used to shaving cream”*
**Durability**2%
*“didnt last very long”*
### **Top return reasons **
**Motor Power**42%
**Smell**22%
**Leak-Proof**8%
**Advertised Vs Actual Product**4%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Size-Overall**3%
**Oily/Greasy**2%
**Value For Money**2%
**Dispensing Mechanism**1%
## **Common questions**
- **Is athena club shaving cream profitable to sell on Amazon United States?**
- The niche generates $30K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (31/100).
- **How competitive is the athena club shaving cream niche?**
- 3 brands and 18 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in athena club shaving cream?**
- Top complaints mined from reviews: Smell, Motor Power, Ease Of Use. The return rate is 0.4%.
- **What does it cost to enter the athena club shaving cream niche?**
- Listings span $7.87–$18.90; the average listing price is $11.46 (sweet spot $15–$100). The average incumbent carries 2,588 reviews — the moat a new listing must climb.
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