---
title: "Astaxanthin Cream — $290K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/astaxanthin-cream"
last_updated: "2026-08-09T10:59:10.467Z"
locale: en
meta:
description: "Niche score 54/100 · $290K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $290K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Astaxanthin Cream — $290K/yr Amazon US Niche (2026) - Flapen"
---
# **astaxanthin cream**
**Worth a look**
Shows low returns (0.8%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 51Growth 21Conversion 80Competition 73Returns 96Price range 74Avg price 92Brand share 9Review moat 39Quality gap 40
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.74**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.48–$42.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$290K**
$290K/yr · 160K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,640.26**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, astaxanthin cream is a $290K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **astaxanthin cream market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$272K–$326K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#1,345**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 83%
**Open market**
**2%**
- DHC83% - SUNGBOON EDITOR5% - VT COSMETICS5% - Abib2% - Water Ice Levin1% - TJE1% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/astaxanthin-cream/trend)
## **Top astaxanthin cream search terms**
- **dhc**100K/yr-3.3%6.9% conv. - **dhc skincare**16K/yr+3.0%7.6% conv. - **astaxanthin serum**12K/yr+35.5%1.7% conv. - **astaxanthin cream**9K/yr-38.4%2.4% conv. - **dhc face wash**4K/yr+25.1%15.5% conv. - **astaxanthin cream for face**4K/yr-51.3%4.0% conv. - **dch**4K/yr+8.5%0.7% conv. - **dhc skincare products**2K/yr+22.7%9.8% conv. - **dhc products**3K/yr-26.2%8.7% conv. - **dhc cleanser**2K/yr-1.4%12.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/astaxanthin-cream/search-terms)
## **Top astaxanthin cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$9K6%$17K9%$26K12%$35K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DHC Deep Cleansing Oil and Travel Size Facial Cleansing Oil Makeup Remover Cleanses without Clogging Pores Residue-Free Fragrance and Colorant Free For All Skin Types 6.7 oz and 1 oz**DHC**$28.65**4.6★24,224 rev](https://www.amazon.com/dp/B06XFXWJ1C) [2**DHC Deep Cleansing Oil Facial Cleansing Oil Makeup Remover Cleanses without Clogging Pores Residue-Free Fragrance and Colorant Free All Skin Types 6.7 fl. oz.**DHC**$21.73**4.6★24,224 rev](https://www.amazon.com/dp/B001UE60E0) [3**DHC Astaxanthin Collagen All-in-One Gel Brightening Daytime Facial Moisturizer Lightweight Toning Hydrating Absorbs Quickly Collagen Fragrance and Colorant free Ideal for all Skin Types**DHC**$35.53**4.5★1,822 rev](https://www.amazon.com/dp/B00IX6ASN2) [4**DHC Extra Nighttime Moisture 1.5 oz. Net wt.**DHC**$26.71**4.7★1,359 rev](https://www.amazon.com/dp/B0041NW66I) [5**DHC Mild Foaming Face Wash 3.5 oz**DHC**$17.60**4.7★273 rev](https://www.amazon.com/dp/B07RLJ975Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VT COSMETICS Vitamin C Astaxanthin Serum Lightweight Glow Facial Serum for Radiant-Looking Skin Even Skin Tone with Vitamin C Astaxanthin Niacinamide Korean Skincare (1.01 fl oz / 30 mL)**VT COSMETICS**$17.63**38 rev5mo ago](https://www.amazon.com/dp/B0GL1ZR815) [**Abib ASTA-NAD Red Effect Serum 1.05 Pump NAD+ 1% & Astaxanthin 0.05% Anti-Aging Face Serum | 168-Hour Antioxidant Care | Korean Skincare 1.01 fl oz**Abib**$16.68**98 rev10mo ago](https://www.amazon.com/dp/B0FR4LL913) [**2PCS Astaxanthin Face Cream Anti-Aging Face Moisturizer For Reduce Wrinkles & Fine Lines Daily Repair Facial Moisturizing Cream for Women and Men Antioxidant and Nourish All Skin Types**Water Ice Levin**$13.01**5 rev10mo ago](https://www.amazon.com/dp/B0FPQ5N74H) [**DHC Super Collagen Supreme Mist 1.69 fl. oz. (50ml)**DHC**$15.69**62 rev1y ago](https://www.amazon.com/dp/B0FDLDRZN8) [**Astaxanthin Serum Ampoules for Face 0.05 Fl Oz x 28 Hyaluronic Acid and Niacinamide Hydrating Facial Serum Brightening Anti Aging Skincare for Dry Dull Skin**TJE**$20.14**83 rev1y ago](https://www.amazon.com/dp/B0DL3536S1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Abib ASTA-NAD Red Effect Serum 1.05 Pump NAD+ 1% & Astaxanthin 0.05% Anti-Aging Face Serum | 168-Hour Antioxidant Care | Korean Skincare 1.01 fl oz**Abib**$16.68**4.1★**▲ 320%**](https://www.amazon.com/dp/B0FR4LL913) [**VT COSMETICS Vitamin C Astaxanthin Serum Lightweight Glow Facial Serum for Radiant-Looking Skin Even Skin Tone with Vitamin C Astaxanthin Niacinamide Korean Skincare (1.01 fl oz / 30 mL)**VT COSMETICS**$17.63**4.5★**▲ 311%**](https://www.amazon.com/dp/B0GL1ZR815) [**DHC Super Collagen Supreme Mist 1.69 fl. oz. (50ml)**DHC**$15.69**4.4★**▲ 121%**](https://www.amazon.com/dp/B0FDLDRZN8) [**2PCS Astaxanthin Face Cream Anti-Aging Face Moisturizer For Reduce Wrinkles & Fine Lines Daily Repair Facial Moisturizing Cream for Women and Men Antioxidant and Nourish All Skin Types**Water Ice Levin**$13.01**4.3★**▲ 71%**](https://www.amazon.com/dp/B0FPQ5N74H) [**DHC Mild Foaming Face Wash 3.5 oz**DHC**$17.60**4.7★**▲ 19%**](https://www.amazon.com/dp/B07RLJ975Z)
**~~View all trending →~~**
## **What buyers say about astaxanthin cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**13%
*“Moisturizes nicely”*
**Suitability Combination Skin**11%
*“Works for my sensitive skin”*
**Soft Feel**10%
*“Goes on smoothly”*
**Quality-Overall**8%
*“All of Cosrxs products are top notch”*
**Cleansing**7%
*“Gentle cleansing”*
**Suitability Dry Skin**5%
*“Does not dry out your skin”*
**Value For Money**4%
*“Worth the price”*
**Brightness/Shine/Glow**4%
*“Glowing Skin”*
**Ease Of Cleaning**3%
*“Their cleansers and scrubs are excellent”*
**Absorbency**3%
*“absorbs well too”*
### **What buyers complain about **
**Smell**9%
*“Unpleasant smell”*
**Sensitivity-Overall**6%
*“Stripped my sensitive face”*
**Value For Money**5%
*“A bit expensive”*
**Allergies**5%
*“It made my skin itch”*
**Moist/Dry**4%
*“its too moisturizing”*
**Suitability Dry Skin**3%
*“leaves my skin dry and flaky”*
**Thickness**3%
*“AI gave me the answer: Korean skincare creams feel thin”*
**Skin Health**2%
*“Causes my skin to break out bad”*
**Texture/Consistency-Overall**2%
*“Even texture is not something easy to achieve in my life of skincare”*
**Adhesion/Stickiness**2%
*“Very sticky and doesnt work to smooth or do anything”*
### **Top return reasons **
**Value For Money**12%
**Advertised Vs Actual Product**12%
**Functionality-Overall**10%
**Smell**10%
**Moist/Dry**8%
**Leak-Proof**5%
**Product Condition**4%
**Size-Overall**4%
**Oily/Greasy**4%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is astaxanthin cream profitable to sell on Amazon United States?**
- The niche generates $290K/yr across 38 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the astaxanthin cream niche?**
- 9 brands and 23 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in astaxanthin cream?**
- Top complaints mined from reviews: Smell, Sensitivity-Overall, Value For Money. The return rate is 0.8%.
- **When does demand for astaxanthin cream peak?**
- Demand peaks in Jan; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the astaxanthin cream niche?**
- Listings span $5.48–$42.63; the average listing price is $21.74 (sweet spot $15–$100). The average incumbent carries 2,640 reviews — the moat a new listing must climb.
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