---
title: "Search terms — ash brown hair dye - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ash-brown-hair-dye/search-terms"
last_updated: "2026-08-06T15:22:32.226Z"
locale: en
meta:
  description: "Niche score 55/100 · $312K/yr market · 832K searches/yr. A deep review moat (21,079 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $312K/yr market · 832K searches/yr. A deep review moat (21,079 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — ash brown hair dye - Flapen"
---

# **ash brown hair dye**

**Worth a look**

Shows low returns (0.3%), but a deep review moat (21,079 avg reviews) keeps it on the watch list.

Market size 52Growth 24Conversion 34Competition 93Returns 98Price range 77Avg price 66Brand share 33Review moat 16Quality gap 53

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Price range**

**Great****$4.83–$49.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.88**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$312K**

$312K/yr · 832K searches

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-1.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****21,078.53**

avg incumbent reviews — the moat a new listing must climb

## Search terms