---
title: "Art of Shaving Aftershave Balm — $448K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/art-of-shaving-aftershave-balm"
last_updated: "2026-08-09T06:37:51.926Z"
locale: en
meta:
description: "Niche score 47/100 · $448K/yr market · 115K searches/yr · $23.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $448K/yr market · 115K searches/yr · $23.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Art of Shaving Aftershave Balm — $448K/yr Amazon US Niche (2026) - Flapen"
---
# **art of shaving aftershave balm**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 58Growth 25Conversion 98Competition 15Returns 98Price range 91Avg price 95Brand share 0Review moat 24Quality gap 25
**Conversion**
**Incredible****16.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.39–$45.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$448K**
$448K/yr · 115K searches
**Growth**
**Okay****+0.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,682.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, art of shaving aftershave balm is a $448K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–May–Jun. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **art of shaving aftershave balm market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$352K–$469K**
- units × avg price
- **Conversion rate**
- **16.6%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **124 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Proraso83% - The Art of Shaving17% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.
3K2KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, May, Jun · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/art-of-shaving-aftershave-balm/trend)
## **Top art of shaving aftershave balm search terms**
- **proraso aftershave**58K/yr+7.1%17.2% conv. - **art of shaving aftershave balm**12K/yr-3.2%10.1% conv. - **art of shaving sandalwood**13K/yr-17.5%7.3% conv. - **sandalwood aftershave for men**8K/yr-19.3%3.2% conv. - **proraso after shave lotion**6K/yr-11.3%15.0% conv. - **the art of shaving sandalwood**4K/yr+25.1%14.0% conv. - **sandalwood aftershave**5K/yr-7.3%3.5% conv. - **proraso after shave**4K/yr+21.9%15.4% conv. - **the art of shaving after shave balm**3K/yr+19.2%13.0% conv. - **the art of shaving aftershave balm**3K/yr-35.7%1.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/art-of-shaving-aftershave-balm/search-terms)
## **Top art of shaving aftershave balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$45K20%$90K30%$135K40%$179K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Proraso After Shave Lotion - Eucalyptus Oil & Menthol - Refreshing After Shave Splash for All Beard Types - Premium Italian Shaving for Men - 3.4oz**Proraso**$13.50**4.6★14,532 rev](https://www.amazon.com/dp/B0085UECY2) [2**Proraso After Shave Lotion - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing After Shave Splash for Coarse Beards or Hard - Premium Italian Shaving for Men - 3.4oz**Proraso**$13.39**4.5★5,399 rev](https://www.amazon.com/dp/B01GFYWYC6) [3**Proraso After Shave Balm - Oatmeal & Green Tea - Nourishing & Gentle Formula After Shave Cream for Sensitive Skin - Premium Italian Shaving for Men - 3.4oz**Proraso**$15.38**4.6★5,561 rev](https://www.amazon.com/dp/B008654MNM) [4**The Art of Shaving After-Shave Balm for Men - Face Moisturizer Clinically Tested for Sensitive Skin Sandalwood 3.3 Fl Oz (Pack of 1)**The Art of Shaving**$45.04**4.7★2,602 rev](https://www.amazon.com/dp/B000FGVJWW) [5**Proraso After Shave Balm - Aloe Vera & Vitamin E - Protective After Shave Cream Formula for Dry Rough Skin & Beard - Premium Italian Shaving for Men - 3.4oz**Proraso**$15.61**4.6★2,443 rev](https://www.amazon.com/dp/B009VZNV3I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Proraso After Shave Balm - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing After Shave Cream for Coarse or Hard Beards - Premium Italian Shaving for Men - 3.4oz**Proraso**$15.22**1,115 rev4y ago](https://www.amazon.com/dp/B09BVHY9VM) [**Proraso After Shave Lotion - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing After Shave Splash for Coarse Beards or Hard - Premium Italian Shaving for Men - 3.4oz**Proraso**$13.39**5,399 rev10y ago](https://www.amazon.com/dp/B01GFYWYC6) [**Proraso After Shave Balm - Oatmeal & Green Tea - Nourishing & Gentle Formula After Shave Cream for Sensitive Skin - Premium Italian Shaving for Men - 3.4oz**Proraso**$15.38**5,561 rev15y ago](https://www.amazon.com/dp/B008654MNM) [**The Art of Shaving After-Shave Balm for Men - Face Moisturizer Clinically Tested for Sensitive Skin Unscented 3.3 Fl Oz /100 ml (Pack of 1)**The Art of Shaving**$45.58**755 rev21y ago](https://www.amazon.com/dp/B000FGTTTW) [**Proraso After Shave Balm - Eucalyptus Oil & Menthol - Refreshing After Shave Cream for All Beard Types - Premium Italian Shaving for Men - 3.4oz**Proraso**$15.56**4,623 rev21y ago](https://www.amazon.com/dp/B00KSD82AE)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Proraso After Shave Balm - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing After Shave Cream for Coarse or Hard Beards - Premium Italian Shaving for Men - 3.4oz**Proraso**$15.22**4.5★**▲ 62%**](https://www.amazon.com/dp/B09BVHY9VM) [**Proraso After Shave Balm - Aloe Vera & Vitamin E - Protective After Shave Cream Formula for Dry Rough Skin & Beard - Premium Italian Shaving for Men - 3.4oz**Proraso**$15.61**4.6★**▲ 20%**](https://www.amazon.com/dp/B009VZNV3I) [**Proraso After Shave Lotion - Sandalwood Oil & Shea Butter - Moisturizing & Nourishing After Shave Splash for Coarse Beards or Hard - Premium Italian Shaving for Men - 3.4oz**Proraso**$13.39**4.5★**— 8%**](https://www.amazon.com/dp/B01GFYWYC6) [**Proraso After Shave Lotion - Eucalyptus Oil & Menthol - Refreshing After Shave Splash for All Beard Types - Premium Italian Shaving for Men - 3.4oz**Proraso**$13.50**4.6★**— 7%**](https://www.amazon.com/dp/B0085UECY2) [**Proraso After Shave Balm - Eucalyptus Oil & Menthol - Refreshing After Shave Cream for All Beard Types - Premium Italian Shaving for Men - 3.4oz**Proraso**$15.56**4.6★**— 2%**](https://www.amazon.com/dp/B00KSD82AE)
**~~View all trending →~~**
## **What buyers say about art of shaving aftershave balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**36%
*“Great smell”*
**Quality-Overall**14%
*“This is a good year-round product”*
**Cutting/Trimming**11%
*“Best shaving cream”*
**Value For Money**4%
*“Great value”*
**Moist/Dry**4%
*“soothing general moisturizer”*
**Suitability Combination Skin**3%
*“Works perfect in my skin”*
**Suitability Dry Skin**3%
*“Smooth, Lightweight Balm That Calms Skin After Shaving”*
**Soft Feel**3%
*“leaving the skin feeling smooth”*
**Lather**2%
*“Great lather with a nice smell”*
**Durability**2%
*“Perfect for daily use — Proraso always delivers quality”*
### **What buyers complain about **
**Smell**29%
*“Doesnt smell great”*
**Quality-Overall**10%
*“First shipment that quality is terrible”*
**Value For Money**7%
*“Waste of money”*
**Allergies**6%
*“My husband had severe allergic reaction”*
**Durability**5%
*“I do wish it lasted longer like some other brands”*
**Leak-Proof**4%
*“it always leaks when I travel”*
**Thickness**3%
*“This is probably not the best for thick stubble”*
**Instructions/User Manual/Troubleshooting**3%
*“Really no directions so you have to wing it”*
**Functionality-Overall**2%
*“May not work for you”*
**Advertised Vs Actual Product**2%
*“This item is inaccurately described on Amazon”*
### **Top return reasons **
**Smell**47%
**Advertised Vs Actual Product**9%
**Product Condition**9%
**Moist/Dry**5%
**Defective Material/Parts**5%
**Functionality-Overall**4%
**Value For Money**4%
**Texture/Consistency-Overall**4%
**Quality-Overall**2%
**Size-Overall**2%
## **Common questions**
- **Is art of shaving aftershave balm profitable to sell on Amazon United States?**
- The niche generates $448K/yr across 9 tracked products. 90-day search growth is +0.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the art of shaving aftershave balm niche?**
- 2 brands and 6 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in art of shaving aftershave balm?**
- Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 0.4%.
- **When does demand for art of shaving aftershave balm peak?**
- Demand peaks in Feb–Mar–May–Jun; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the art of shaving aftershave balm niche?**
- Listings span $13.39–$45.58; the average listing price is $23.45 (sweet spot $15–$100). The average incumbent carries 5,682 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)