---
title: "Aromatherapy Body Wash — $294K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/aromatherapy-body-wash"
last_updated: "2026-08-09T06:28:22.309Z"
locale: en
meta:
description: "Niche score 37/100 · $294K/yr market · 157K searches/yr · $11.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $294K/yr market · 157K searches/yr · $11.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Aromatherapy Body Wash — $294K/yr Amazon US Niche (2026) - Flapen"
---
# **aromatherapy body wash**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 20Conversion 98Competition 3Returns 98Price range 17Avg price 44Brand share 0Review moat 20Quality gap 19
**Conversion**
**Incredible****16.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$294K**
$294K/yr · 157K searches
**Avg price**
**Okay****$11.24**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-9.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,577.83**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$8.32–$16.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, aromatherapy body wash is a $294K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aromatherapy body wash market data**
- **Units sold / yr**
- **25K–30K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$281K–$337K**
- units × avg price
- **Conversion rate**
- **16.7%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**55**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Aveeno77% - Dove19% - Aveeno Baby4% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 24 weeks — -9.8% search growth over the last 90 days.
4K3KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/aromatherapy-body-wash/trend)
## **Top aromatherapy body wash search terms**
- **aveeno stress relief body wash**27K/yr+5.7%20.0% conv. - **aveeno lavender bodywash**12K/yr+43.6%22.7% conv. - **stress relief body wash**17K/yr-9.1%3.0% conv. - **aveeno body wash lavender**19K/yr-13.5%19.9% conv. - **aromatherapy body wash**20K/yr-8.3%0.1% conv. - **dove anti stress body wash**12K/yr-19.4%11.9% conv. - **aveeno lavender body wash**21K/yr-62.9%15.8% conv. - **dove anti stress**6K/yr-13.7%5.5% conv. - **dove stress relief body wash**4K/yr-9.1%15.6% conv. - **dove body wash anti stress**4K/yr-17.0%14.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/aromatherapy-body-wash/search-terms)
## **Top aromatherapy body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$44K30%$88K45%$132K60%$177K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aveeno Stress Relief Body Wash Lavender Scent with Nourishing Prebiotic Oat Sensitive Skin Body Wash for Normal to Dry Skin Paraben- Dye- and Soap-Free Value Size 33 Fl Oz**Aveeno**$12.13**4.7★12,589 rev](https://www.amazon.com/dp/B07FD24RTR) [2**Dove 24hr Lotion Body Wash Anti-Stress 30.6 oz | Moisturizing body wash with MicroMoisture and a calming blue chamomile & oat milk scent**Dove**$9.76**4.6★2,891 rev](https://www.amazon.com/dp/B0F62S3YD6) [3**Aveeno Stress Relief Body Wash with Nourishing Oat & Lavender Scent for Sensitive Skin Gently Cleanses & Helps You Feel Calm & Relaxed in the Shower Soap-Free 18 fl. oz**Aveeno**$8.32**4.7★16,390 rev](https://www.amazon.com/dp/B07FK8YR27) [4**Aveeno Stress Relief Moisturizing Body Lotion Lavender Scent with Prebiotic Oat for Sensitive Skin Lightly Scented Lotion with 48-Hour Hydration Fast Absorbing Non-Greasy Value Size 33 Fl Oz**Aveeno**$16.34**4.7★35,331 rev](https://www.amazon.com/dp/B07GC86X9X) [5**Aveeno Baby Nighttime Calming Comfort Bath Baby Body Wash for Skin & Hair with Natural Oat Extract Soothing Lavender & Vanilla Scent Tear-Free Formula No Added Parabens & Phthalates 18 Fl Oz**Aveeno Baby**$10.89**4.8★12,001 rev](https://www.amazon.com/dp/B0030U7DW0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dove 24hr Lotion Body Wash Anti-Stress 30.6 oz | Moisturizing body wash with MicroMoisture and a calming blue chamomile & oat milk scent**Dove**$9.76**2,891 rev1y ago](https://www.amazon.com/dp/B0F62S3YD6) [**Dove 24hr Lotion Body Wash Relax Lavender Oil & Chamomile 30.6 oz | Hydrating body wash with MicroMoisture and a calming lavender and chamomile scent**Dove**$10.03**2,265 rev2y ago](https://www.amazon.com/dp/B0CLKNYZ71) [**Aveeno Stress Relief Moisturizing Body Lotion Lavender Scent with Prebiotic Oat for Sensitive Skin Lightly Scented Lotion with 48-Hour Hydration Fast Absorbing Non-Greasy Value Size 33 Fl Oz**Aveeno**$16.34**35,331 rev7y ago](https://www.amazon.com/dp/B07GC86X9X) [**Aveeno Stress Relief Body Wash Lavender Scent with Nourishing Prebiotic Oat Sensitive Skin Body Wash for Normal to Dry Skin Paraben- Dye- and Soap-Free Value Size 33 Fl Oz**Aveeno**$12.13**12,589 rev8y ago](https://www.amazon.com/dp/B07FD24RTR) [**Aveeno Stress Relief Body Wash with Nourishing Oat & Lavender Scent for Sensitive Skin Gently Cleanses & Helps You Feel Calm & Relaxed in the Shower Soap-Free 18 fl. oz**Aveeno**$8.32**16,390 rev8y ago](https://www.amazon.com/dp/B07FK8YR27)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dove 24hr Lotion Body Wash Relax Lavender Oil & Chamomile 30.6 oz | Hydrating body wash with MicroMoisture and a calming lavender and chamomile scent**Dove**$10.03**4.7★**▲ 39%**](https://www.amazon.com/dp/B0CLKNYZ71) [**Aveeno Stress Relief Body Wash Lavender Scent with Nourishing Prebiotic Oat Sensitive Skin Body Wash for Normal to Dry Skin Paraben- Dye- and Soap-Free Value Size 33 Fl Oz**Aveeno**$12.13**4.7★**— 9%**](https://www.amazon.com/dp/B07FD24RTR) [**Aveeno Baby Nighttime Calming Comfort Bath Baby Body Wash for Skin & Hair with Natural Oat Extract Soothing Lavender & Vanilla Scent Tear-Free Formula No Added Parabens & Phthalates 18 Fl Oz**Aveeno Baby**$10.89**4.8★**— 1%**](https://www.amazon.com/dp/B0030U7DW0) [**Dove 24hr Lotion Body Wash Anti-Stress 30.6 oz | Moisturizing body wash with MicroMoisture and a calming blue chamomile & oat milk scent**Dove**$9.76**4.6★**— 2%**](https://www.amazon.com/dp/B0F62S3YD6) [**Aveeno Stress Relief Body Wash with Nourishing Oat & Lavender Scent for Sensitive Skin Gently Cleanses & Helps You Feel Calm & Relaxed in the Shower Soap-Free 18 fl. oz**Aveeno**$8.32**4.7★**— 8%**](https://www.amazon.com/dp/B07FK8YR27)
**~~View all trending →~~**
## **What buyers say about aromatherapy body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**39%
*“Relaxing smell”*
**Soft Feel**12%
*“Silky smooth”*
**Moist/Dry**7%
*“Moisturize well”*
**Value For Money**7%
*“Good value”*
**Quality-Overall**6%
*“Great product from Aveeno”*
**Lather**3%
*“Lovely light lavender fragrance and creamy lather”*
**Suitability Dry Skin**2%
*“moisturizes dry skin”*
**Advertised Vs Actual Product**2%
*“As described”*
**Suitability Combination Skin**2%
*“Good for Sensitive Skin”*
**Cleansing**2%
*“Leaves my body feeling clean and smooth”*
### **What buyers complain about **
**Smell**46%
*“Doesnt smell good”*
**Leak-Proof**7%
*“leaking inside bag”*
**Motor Power**4%
*“Pump was broken”*
**Moist/Dry**3%
*“Made my skin DRY”*
**Defective Material/Parts**3%
*“Product arrived broken”*
**Adhesion/Stickiness**2%
*“It felt like a sticky residue”*
**Thickness**2%
*“it feels so much 'thicker' than regular soap”*
**Allergies**2%
*“Itchy skin”*
**Texture/Consistency-Overall**2%
*“the texture is slimy”*
**Oily/Greasy**1%
*“Leaves my skin oily feeling”*
### **Top return reasons **
**Smell**38%
**Leak-Proof**20%
**Motor Power**14%
**Advertised Vs Actual Product**8%
**Size-Overall**4%
**Value For Money**4%
**Defective Material/Parts**2%
**Product Condition**1%
**Functionality-Overall**1%
**Dispensing Mechanism**1%
## **Common questions**
- **Is aromatherapy body wash profitable to sell on Amazon United States?**
- The niche generates $294K/yr across 6 tracked products. 90-day search growth is -9.8%. Flapen's verdict: Skip it (37/100).
- **How competitive is the aromatherapy body wash niche?**
- 3 brands and 55 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in aromatherapy body wash?**
- Top complaints mined from reviews: Smell, Leak-Proof, Motor Power. The return rate is 0.4%.
- **What does it cost to enter the aromatherapy body wash niche?**
- Listings span $8.32–$16.34; the average listing price is $11.24 (sweet spot $15–$100). The average incumbent carries 13,578 reviews — the moat a new listing must climb.
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