[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-armpit":3,"research-sidebar-rollups":908},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":50,"baselines":87,"demand":92,"seasonality":404,"brandShare":417,"products":431,"feedback":665,"searchTerms":824,"related":875,"lastUpdated":35},"84cbc9152c9352bf97352a8da0d9e9b3","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":36,"brandCountYearAgo":31,"sellerCount":37,"signals":38,"avgBsr":39,"pageQuality":40,"unitsSoldMin":41,"unitsSoldAvgMin":42,"unitsSoldAvgMax":43,"revenueMin":44,"revenueMax":45,"avgBrandAgeMonths":46,"avgSellerAgeDays":47,"top20ClickShare":48,"top20BrandShare":21,"primePct":21,"oosRate":49},5532526,2665001,1.2328,0.1376,0.1746,0.3695,1,4.68,7539,11.89,4.14,27.57,42,500000,0.5238,0.0026,5,"armpit","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Farmpit","Deodorants & Antiperspirants","2026-07-15T10:34:41.433885+00:00",4,148,[],74,0,400000,8000,10000,4756000,5945000,75,134,0.803,0.0015,{"score":51,"verdict":52,"components":53},61,"launch",[54,59,61,64,67,69,72,77,80,83],{"key":55,"score":56,"weight":57,"raw":58},"marketSize",98,0.15,5532526.09,{"key":60,"score":27,"weight":57,"raw":18},"growth",{"key":62,"score":56,"weight":63,"raw":19},"conversion",0.1,{"key":65,"score":66,"weight":57,"raw":20},"competition",78,{"key":68,"score":40,"weight":63,"raw":21},"brandShare",{"key":70,"score":71,"weight":63,"raw":22},"qualityGap",20,{"key":73,"score":74,"weight":75,"raw":76},"reviewMoat",23,0.05,7538.95,{"key":78,"score":79,"weight":63,"raw":30},"returns",99,{"key":81,"score":82,"weight":75,"raw":24},"avgPrice",49,{"key":84,"score":85,"weight":75,"raw":86},"priceRange",54,0.5364916773367477,{"avgRating":88,"medianPrice":89,"medianReturnRate":90,"nichesTracked":91},4.42,24.38,0.0215,115062,{"points":93,"droppedPartialWeek":403},[94,97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,181,184,187,190,193,196,199,202,205,208,211,214,217,220,223,226,229,232,235,238,241,244,247,250,253,256,259,262,264,267,270,273,276,279,282,285,288,291,294,297,299,302,305,308,311,314,317,320,323,326,329,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400],{"week":95,"volume":96},"2024-07-21",1834,{"week":98,"volume":99},"2024-07-28",1782,{"week":101,"volume":102},"2024-08-04",1452,{"week":104,"volume":105},"2024-08-11",1384,{"week":107,"volume":108},"2024-08-18",1480,{"week":110,"volume":111},"2024-08-25",1323,{"week":113,"volume":114},"2024-09-01",1287,{"week":116,"volume":117},"2024-09-08",1294,{"week":119,"volume":120},"2024-09-15",1138,{"week":122,"volume":123},"2024-09-22",1263,{"week":125,"volume":126},"2024-09-29",1132,{"week":128,"volume":129},"2024-10-06",1161,{"week":131,"volume":132},"2024-10-13",1243,{"week":134,"volume":135},"2024-10-20",932,{"week":137,"volume":138},"2024-10-27",1054,{"week":140,"volume":141},"2024-11-03",889,{"week":143,"volume":144},"2024-11-10",960,{"week":146,"volume":147},"2024-11-17",986,{"week":149,"volume":150},"2024-11-24",915,{"week":152,"volume":153},"2024-12-01",1199,{"week":155,"volume":156},"2024-12-08",928,{"week":158,"volume":159},"2024-12-15",834,{"week":161,"volume":162},"2024-12-22",994,{"week":164,"volume":165},"2024-12-29",875,{"week":167,"volume":168},"2025-01-05",1025,{"week":170,"volume":171},"2025-01-12",1039,{"week":173,"volume":174},"2025-01-19",1040,{"week":176,"volume":177},"2025-01-26",1167,{"week":179,"volume":180},"2025-02-02",1031,{"week":182,"volume":183},"2025-02-09",1267,{"week":185,"volume":186},"2025-02-16",1087,{"week":188,"volume":189},"2025-02-23",1115,{"week":191,"volume":192},"2025-03-02",1027,{"week":194,"volume":195},"2025-03-09",2090,{"week":197,"volume":198},"2025-03-16",1484,{"week":200,"volume":201},"2025-03-23",2075,{"week":203,"volume":204},"2025-03-30",1376,{"week":206,"volume":207},"2025-04-06",1210,{"week":209,"volume":210},"2025-04-13",1286,{"week":212,"volume":213},"2025-04-20",2272,{"week":215,"volume":216},"2025-04-27",1869,{"week":218,"volume":219},"2025-05-04",1620,{"week":221,"volume":222},"2025-05-11",1333,{"week":224,"volume":225},"2025-05-18",1526,{"week":227,"volume":228},"2025-05-25",1485,{"week":230,"volume":231},"2025-06-01",1565,{"week":233,"volume":234},"2025-06-08",1755,{"week":236,"volume":237},"2025-06-15",1743,{"week":239,"volume":240},"2025-06-22",1637,{"week":242,"volume":243},"2025-06-29",1862,{"week":245,"volume":246},"2025-07-06",1688,{"week":248,"volume":249},"2025-07-13",2074,{"week":251,"volume":252},"2025-07-20",1469,{"week":254,"volume":255},"2025-07-27",1860,{"week":257,"volume":258},"2025-08-03",1959,{"week":260,"volume":261},"2025-08-10",1907,{"week":263,"volume":219},"2025-08-17",{"week":265,"volume":266},"2025-08-24",1505,{"week":268,"volume":269},"2025-08-31",1388,{"week":271,"volume":272},"2025-09-07",1224,{"week":274,"volume":275},"2025-09-14",1336,{"week":277,"volume":278},"2025-09-21",1313,{"week":280,"volume":281},"2025-09-28",1489,{"week":283,"volume":284},"2025-10-05",1162,{"week":286,"volume":287},"2025-10-12",1672,{"week":289,"volume":290},"2025-10-19",1760,{"week":292,"volume":293},"2025-10-26",1517,{"week":295,"volume":296},"2025-11-02",1291,{"week":298,"volume":266},"2025-11-09",{"week":300,"volume":301},"2025-11-16",1190,{"week":303,"volume":304},"2025-11-23",1216,{"week":306,"volume":307},"2025-11-30",1707,{"week":309,"volume":310},"2025-12-07",1358,{"week":312,"volume":313},"2025-12-14",891,{"week":315,"volume":316},"2025-12-21",929,{"week":318,"volume":319},"2025-12-28",1075,{"week":321,"volume":322},"2026-01-04",973,{"week":324,"volume":325},"2026-01-11",1035,{"week":327,"volume":328},"2026-01-18",1133,{"week":330,"volume":129},"2026-01-25",{"week":332,"volume":333},"2026-02-01",1047,{"week":335,"volume":336},"2026-02-08",13195,{"week":338,"volume":339},"2026-02-15",12541,{"week":341,"volume":342},"2026-02-22",14399,{"week":344,"volume":345},"2026-03-01",14796,{"week":347,"volume":348},"2026-03-08",15013,{"week":350,"volume":351},"2026-03-15",14299,{"week":353,"volume":354},"2026-03-22",14405,{"week":356,"volume":357},"2026-03-29",13869,{"week":359,"volume":360},"2026-04-05",14761,{"week":362,"volume":363},"2026-04-12",14313,{"week":365,"volume":366},"2026-04-19",15940,{"week":368,"volume":369},"2026-04-26",13761,{"week":371,"volume":372},"2026-05-03",47891,{"week":374,"volume":375},"2026-05-10",48612,{"week":377,"volume":378},"2026-05-17",48653,{"week":380,"volume":381},"2026-05-24",46944,{"week":383,"volume":384},"2026-05-31",48938,{"week":386,"volume":387},"2026-06-07",56905,{"week":389,"volume":390},"2026-06-14",56521,{"week":392,"volume":393},"2026-06-21",59469,{"week":395,"volume":396},"2026-06-28",84255,{"week":398,"volume":399},"2026-07-05",53947,{"week":401,"volume":402},"2026-07-12",54881,false,[405,406,407,408,409,410,411,412,413,414,415,416],0.1254933356754462,0.6687025032457407,0.9419275363787557,0.9575142975857096,3.213925362417571,3.457374984407809,1.7497778933820674,0.1823985462885706,0.14932270774772693,0.15371579586234232,0.1386921176266139,0.11818561820081942,{"top":418,"otherBrandCount":40,"otherClickShare":40},[419,422,425,428],{"brand":420,"clickShare":421},"Secret",0.3553,{"brand":423,"clickShare":424},"Mitchum",0.3217,{"brand":426,"clickShare":427},"Gillette",0.24309999999999998,{"brand":429,"clickShare":430},"Dry Idea",0.08,[432,443,454,465,475,485,495,505,515,525,534,544,553,563,572,582,589,598,607,615,625,636,646,655],{"asin":433,"title":434,"brand":423,"imageUrl":435,"price":436,"rating":437,"reviews":438,"clickShare90":439,"clickShare360":440,"launchDate":441,"amazonUrl":442},"B00TJ6WLN0","Mitchum Womens Antiperspirant Deodorant Gel Stick Shower Fresh Scent 48HR Sweat & Odor Protection Triple Odor Defense Alcohol-Free 3.4 oz (Pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31IYtPwQ+zL.jpg",6.05,4.6,25396,0.09,0.1116,"2015-02-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00TJ6WLN0",{"asin":444,"title":445,"brand":423,"imageUrl":446,"price":447,"rating":448,"reviews":449,"clickShare90":450,"clickShare360":451,"launchDate":452,"amazonUrl":453},"B0G3CRHQLP","Mitchum Ultimate 72HR Odor Protection Womens Antiperspirant & Deodorant Long-Lasting Freshness Invisible Solid No White Residue Left on Skin Pure Fresh 2 pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41rGxtE+s+L.jpg",11.2,4.7,542,0.0764,0.036,"2025-12-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G3CRHQLP",{"asin":455,"title":456,"brand":420,"imageUrl":457,"price":458,"rating":459,"reviews":460,"clickShare90":461,"clickShare360":462,"launchDate":463,"amazonUrl":464},"B008CC3SMK","Secret Outlast Antiperspirant Deodorant for Women 72hr Sweat & Odor Protection PH Balancing Minerals Pro-Hyaluronic Acid Clear Gel Completely Clean Scent 2.6 oz (Pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51kMiEQOcTL.jpg",11.74,4.8,3473,0.0763,0.0841,"2012-06-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB008CC3SMK",{"asin":466,"title":467,"brand":426,"imageUrl":468,"price":469,"rating":459,"reviews":470,"clickShare90":471,"clickShare360":472,"launchDate":473,"amazonUrl":474},"B0B5B53NR7","Gillette Antiperspirant and Deodorant for Men 72hr Clinical Strength Sweat & Odor Protection Long Lasting Freshness Anti-White Mark Technology Clear Gel Cool Wave Scent 3.8 oz (Pack of 4)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51qvQDQH3IL.jpg",22.8,9386,0.071,0.0707,"2022-06-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B5B53NR7",{"asin":476,"title":477,"brand":429,"imageUrl":478,"price":479,"rating":437,"reviews":480,"clickShare90":481,"clickShare360":482,"launchDate":483,"amazonUrl":484},"B06XPVLJ4N","Dry Idea Gel Deodorant & Antiperspirant for Women - Hypoallergenic for Sensitive Skin 2X Longer Sweat Protection* 72Hr Odor Control Unscented Womens Deodorant 3 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41iTNEKToQL.jpg",4.99,4252,0.0559,0.0624,"2017-03-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB06XPVLJ4N",{"asin":486,"title":487,"brand":420,"imageUrl":488,"price":489,"rating":448,"reviews":490,"clickShare90":491,"clickShare360":492,"launchDate":493,"amazonUrl":494},"B00HF3XTUS","Secret Clinical Strength 100HR Sweat & Odor Clear Gel Antiperspirant Deodorant for Women 3X Stress Protection with Hyaluronic Acid PH Balancing Minerals Completely Clean Scent 2.6 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41oyxLqeJoL.jpg",12.47,14157,0.0537,0.0396,"2013-12-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00HF3XTUS",{"asin":496,"title":497,"brand":423,"imageUrl":498,"price":499,"rating":448,"reviews":500,"clickShare90":501,"clickShare360":502,"launchDate":503,"amazonUrl":504},"B00UBJR1SO","Mitchum Women Triple Odor Defense Invisible Solid Antiperspirant Deodorant Pure Fresh 2.7 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F410duUEN35L.jpg",4.92,1657,0.0434,0.0475,"2013-06-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00UBJR1SO",{"asin":506,"title":507,"brand":426,"imageUrl":508,"price":509,"rating":448,"reviews":510,"clickShare90":511,"clickShare360":512,"launchDate":513,"amazonUrl":514},"B0G4BCMCLT","Gillette Antiperspirant Deodorant for Men SkinShield 72hr Sweat & Odor Protection Fights 99% Odor-Causing Bacteria Soothing Hydration with Vitamin E Clear Gel Freshwater Timber Scent 3.8 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F411DGbweeeL.jpg",6.97,10238,0.0405,0.0153,"2026-01-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G4BCMCLT",{"asin":516,"title":517,"brand":426,"imageUrl":518,"price":519,"rating":459,"reviews":520,"clickShare90":521,"clickShare360":522,"launchDate":523,"amazonUrl":524},"B0DNKWHRGR","Gillette Antiperspirant and Deodorant for Men 72hr Sweat & Odor Protection Long Lasting Freshness Anti-White Mark Technology Clear Gel Cool Wave Scent 3.8 oz (Pack of 3)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41BQyV7-0uL.jpg",15.93,1120,0.0376,0.0139,"2025-02-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DNKWHRGR",{"asin":526,"title":527,"brand":426,"imageUrl":528,"price":529,"rating":448,"reviews":510,"clickShare90":530,"clickShare360":531,"launchDate":532,"amazonUrl":533},"B00104MLG6","Gillette Antiperspirant and Deodorant for Men 72hr Instant Sweat & Odor Protection Long Lasting Freshness & Protection Anti-White Mark Technology Clear Gel Cool Wave Scent 3.8 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F412L40TOBjL.jpg",5.99,0.0317,0.0411,"2007-07-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00104MLG6",{"asin":535,"title":536,"brand":420,"imageUrl":537,"price":538,"rating":459,"reviews":539,"clickShare90":540,"clickShare360":541,"launchDate":542,"amazonUrl":543},"B00V5DH4ZA","Secret Fresh Antiperspirant Deodorant for Women 72hr Breathable Sweat & Odor Protection Instant Freshness & Gentle PH Balancing Minerals Clear Gel Refreshing Berry Scent 2.6 oz (Pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51A5ZrCPW9L.jpg",11.51,13071,0.03,0.0327,"2015-03-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00V5DH4ZA",{"asin":545,"title":546,"brand":420,"imageUrl":547,"price":548,"rating":437,"reviews":549,"clickShare90":550,"clickShare360":551,"launchDate":493,"amazonUrl":552},"B00HF3XSO0","Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women 100HR Sweat & Odor Protection 3X Stress Protection with Hyaluronic Acid PH Balanced Completely Clean Scent 2.6 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41hyQpUJXOL.jpg",12.42,26500,0.0285,0.0275,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00HF3XSO0",{"asin":554,"title":555,"brand":420,"imageUrl":556,"price":557,"rating":448,"reviews":558,"clickShare90":559,"clickShare360":560,"launchDate":561,"amazonUrl":562},"B08SDQN1KP","Secret Fresh Antiperspirant Deodorant for Women 72hr Breathable Sweat & Odor Protection Instant Freshness & Gentle PH Balancing Minerals Clear Gel Nurturing Coconut Scent 2.6 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41eoDgl3VcL.jpg",6.63,10136,0.0244,0.0293,"2020-12-30","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08SDQN1KP",{"asin":564,"title":565,"brand":420,"imageUrl":566,"price":567,"rating":448,"reviews":558,"clickShare90":568,"clickShare360":569,"launchDate":570,"amazonUrl":571},"B002UFQHKK","Secret Fresh Antiperspirant Deodorant for Women 72hr Breathable Sweat & Odor Protection Instant Freshness & Gentle PH Balancing Minerals Clear Gel Relaxing Lavender Scent 2.6 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F311AZ4NpR9L.jpg",6.61,0.0239,0.0312,"2009-02-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB002UFQHKK",{"asin":573,"title":574,"brand":420,"imageUrl":575,"price":576,"rating":448,"reviews":577,"clickShare90":578,"clickShare360":579,"launchDate":580,"amazonUrl":581},"B00I412YPG","Secret Outlast Antiperspirant Deodorant for Women 72hr Sweat & Odor Protection PH Balancing Minerals Invisible Solid Completely Clean Scent 2.6 oz (Pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51AYvk62xzL.jpg",12.3,1836,0.0238,0.0192,"2014-04-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00I412YPG",{"asin":583,"title":584,"brand":420,"imageUrl":585,"price":586,"rating":459,"reviews":539,"clickShare90":587,"clickShare360":578,"launchDate":463,"amazonUrl":588},"B008CC41EY","Secret Fresh Antiperspirant Deodorant for Women 72hr Breathable Sweat & Odor Protection Instant Freshness & Gentle PH Balancing Minerals Clear Gel Relaxing Lavender Scent 2.6 oz (Pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51F5ZHAfTmL.jpg",11.73,0.0231,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB008CC41EY",{"asin":590,"title":591,"brand":423,"imageUrl":592,"price":593,"rating":448,"reviews":594,"clickShare90":595,"clickShare360":596,"launchDate":452,"amazonUrl":597},"B0G3D8KYK7","Mitchum Ultimate 72HR Odor Protection Mens Antiperspirant & Deodorant Long-Lasting Freshness Invisible Solid No White Residue Left on Skin Clean Control 2 pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F519ejvhStKL.jpg",11.48,597,0.0193,0.0076,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G3D8KYK7",{"asin":599,"title":600,"brand":423,"imageUrl":601,"price":25,"rating":437,"reviews":602,"clickShare90":603,"clickShare360":604,"launchDate":605,"amazonUrl":606},"B00KOQHA4Y","Mitchum Womens Antiperspirant Deodorant Roll-On Applicator Powder Fresh Scent 48HR Sweat & Odor Protection Quick-Drying Dermatologist Tested 1.7 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31fHgbYrVnL.jpg",2846,0.0187,0.0268,"2014-05-31","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00KOQHA4Y",{"asin":608,"title":609,"brand":423,"imageUrl":610,"price":611,"rating":448,"reviews":449,"clickShare90":612,"clickShare360":613,"launchDate":452,"amazonUrl":614},"B0G3CWNVCY","Mitchum Ultimate 72HR Odor Protection Womens Antiperspirant & Deodorant Long-Lasting Freshness Invisible Solid No White Residue Left on Skin Floral Citrus 2 pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-hqYagenL.jpg",11.33,0.018,0.0135,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G3CWNVCY",{"asin":616,"title":617,"brand":426,"imageUrl":618,"price":619,"rating":437,"reviews":620,"clickShare90":621,"clickShare360":622,"launchDate":623,"amazonUrl":624},"B00PXW8L2E","Gillette Clinical Antiperspirant and Deodorant for Men 100HR Clinical Strength Sweat & Odor Protection Long Lasting Freshness Anti-White Mark Technology Clear Gel Cool Wave Scent 2.6 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F518QkZJ1DNL.jpg",11.76,3635,0.0169,0.0151,"2014-11-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00PXW8L2E",{"asin":626,"title":627,"brand":423,"imageUrl":628,"price":629,"rating":630,"reviews":631,"clickShare90":632,"clickShare360":633,"launchDate":634,"amazonUrl":635},"B00EO23OKI","Mitchum Mens Triple Odor Protection Antiperspirant & Deodorant Gel Unscented 48HR Protection 2 pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31sp9p76ICL.jpg",6.08,4.5,20463,0.0152,0.0203,"2014-08-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00EO23OKI",{"asin":637,"title":638,"brand":426,"imageUrl":639,"price":640,"rating":459,"reviews":641,"clickShare90":642,"clickShare360":643,"launchDate":644,"amazonUrl":645},"B008I2IKGS","Gillette Antiperspirant and Deodorant for Men 72hr Sweat & Odor Protection Long Lasting Freshness Anti-White Mark Technology Clear Gel Power Rush Scent 3.8 oz (Pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41sFVc1qzZL.jpg",11.64,2088,0.0148,0.0224,"2012-07-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB008I2IKGS",{"asin":647,"title":648,"brand":423,"imageUrl":649,"price":650,"rating":437,"reviews":438,"clickShare90":651,"clickShare360":652,"launchDate":653,"amazonUrl":654},"B0013ND4TC","Mitchum Womens Antiperspirant Deodorant Gel Stick Powder Fresh Scent 48HR Sweat & Odor Protection Triple Odor Defense Alcohol-Free 3.4 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Xl9lQxG4L.jpg",6.42,0.0144,0.0177,"2008-11-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0013ND4TC",{"asin":656,"title":657,"brand":420,"imageUrl":658,"price":659,"rating":448,"reviews":660,"clickShare90":661,"clickShare360":662,"launchDate":663,"amazonUrl":664},"B007CZFT1Q","Secret Outlast Antiperspirant Deodorant for Women 72hr Sweat & Odor Protection PH Balancing Minerals Invisible Solid Completely Clean Scent 2.6 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41lYRu-vUcL.jpg",7.28,2151,0.0134,0.0129,"2012-03-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB007CZFT1Q",{"love":666,"hate":736,"returnReasons":800},[667,674,681,688,695,701,708,715,722,729],{"topic":668,"percentOfMentions":669,"verbatims":670},"Smell",0.3358,[671,672,673],"soft fragrance","Nice clean smell","Light scent",{"topic":675,"percentOfMentions":676,"verbatims":677},"Value For Money",0.10339999999999999,[678,679,680],"Less expensive","Decent price","Great deal",{"topic":682,"percentOfMentions":683,"verbatims":684},"Quality-Overall",0.07980000000000001,[685,686,687],"Excellent product","Great price for a quality product","Great quality and very reliable",{"topic":689,"percentOfMentions":690,"verbatims":691},"Efficiency",0.057999999999999996,[692,693,694],"It works reliably","Always effective","It works really well",{"topic":696,"percentOfMentions":491,"verbatims":697},"Durability",[698,699,700],"durable","Used for years","Used many years",{"topic":702,"percentOfMentions":703,"verbatims":704},"Moist\u002FDry",0.0513,[705,706,707],"Dries fast","dries down well","It keeps you completely dry",{"topic":709,"percentOfMentions":710,"verbatims":711},"Advertised Vs Actual Product",0.0363,[712,713,714],"As described","Arrived as described","As advertised",{"topic":716,"percentOfMentions":717,"verbatims":718},"Allergies",0.033,[719,720,721],"No irritation","Does not irritate the skin","Doesnt irritate",{"topic":723,"percentOfMentions":724,"verbatims":725},"Ease Of Use",0.0174,[726,727,728],"Easy and quick","Easy to put on","It goes on easy",{"topic":730,"percentOfMentions":731,"verbatims":732},"Breathability",0.0173,[733,734,735],"Definitely takes care of odor and perspiration","Excellent antiperspirant","It says that it is breathable",[737,743,749,756,762,768,774,781,787,793],{"topic":668,"percentOfMentions":738,"verbatims":739},0.2516,[740,741,742],"Not odorless","Not fragrance free","Awful Smell",{"topic":716,"percentOfMentions":744,"verbatims":745},0.0959,[746,747,748],"Skin irritation","Itchy rash","Allergic reaction",{"topic":750,"percentOfMentions":751,"verbatims":752},"Functionality-Overall",0.0842,[753,754,755],"Did not work as described","Did not work","Does not function",{"topic":702,"percentOfMentions":757,"verbatims":758},0.049,[759,760,761],"Doesnt hydrate at all","Dried up completely","Does not keep dry",{"topic":675,"percentOfMentions":763,"verbatims":764},0.0447,[765,766,767],"Price has doubled","Expensive","Very expensive",{"topic":709,"percentOfMentions":769,"verbatims":770},0.031200000000000002,[771,772,773],"Wrong Description","False advertising","Absolutely misleading",{"topic":775,"percentOfMentions":776,"verbatims":777},"Leak-Proof",0.028399999999999998,[778,779,780],"Leaked","Leaked when arrived","leaked in shipping",{"topic":696,"percentOfMentions":782,"verbatims":783},0.0258,[784,785,786],"runs out very quickly","Didnt last","it breaks apart while using",{"topic":788,"percentOfMentions":587,"verbatims":789},"Adhesion\u002FStickiness",[790,791,792],"HORRIBLY STICKY","Doesnt work and its sticky","Going back to stick",{"topic":794,"percentOfMentions":795,"verbatims":796},"Stain Resistance",0.0194,[797,798,799],"Stained","Leaves stains on clothes","May stain some materials",[801,803,805,807,810,812,814,817,819,822],{"reason":668,"pct":802},0.2902,{"reason":709,"pct":804},0.156,{"reason":750,"pct":806},0.1188,{"reason":808,"pct":809},"Defective Material\u002FParts",0.0602,{"reason":775,"pct":811},0.0565,{"reason":675,"pct":813},0.0395,{"reason":815,"pct":816},"Material Quality",0.0392,{"reason":818,"pct":776},"Dispensing Mechanism",{"reason":820,"pct":821},"Product Condition",0.0282,{"reason":788,"pct":823},0.0222,[825,830,835,840,845,850,855,860,865,870],{"term":826,"volume":827,"growthQoq":828,"conversionRate":829},"mitchum deodorant for women",474899,0.1049,0.1637,{"term":831,"volume":832,"growthQoq":833,"conversionRate":834},"gillette deodorant",243840,1.0011,0.169,{"term":836,"volume":837,"growthQoq":838,"conversionRate":839},"secret gel deodorant for women",248446,-0.2044,0.1457,{"term":841,"volume":842,"growthQoq":843,"conversionRate":844},"mitchum deodorant",154732,0.1788,0.117,{"term":846,"volume":847,"growthQoq":848,"conversionRate":849},"secret clinical strength deodorant gel",141133,0.0701,0.149,{"term":851,"volume":852,"growthQoq":853,"conversionRate":854},"secret outlast deodorant for women",136611,0.0517,0.1657,{"term":856,"volume":857,"growthQoq":858,"conversionRate":859},"gillette deodorant men gel",284689,-0.4389,0.1838,{"term":861,"volume":862,"growthQoq":863,"conversionRate":864},"mitchum",112132,0.2563,0.1127,{"term":866,"volume":867,"growthQoq":868,"conversionRate":869},"dry idea",115286,0.1466,0.1098,{"term":871,"volume":872,"growthQoq":873,"conversionRate":874},"gel deodorant woman",112010,-0.0009,0.1145,[876,882,887,892,897,902],{"title":877,"href":878,"score":46,"verdict":879,"marketSize":880,"growth90":881},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion","watch",654049.07,0.9588,{"title":883,"href":884,"score":46,"verdict":879,"marketSize":885,"growth90":886},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":888,"href":889,"score":46,"verdict":52,"marketSize":890,"growth90":891},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails",2360218.02,0.7937,{"title":893,"href":894,"score":46,"verdict":879,"marketSize":895,"growth90":896},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":898,"href":899,"score":46,"verdict":52,"marketSize":900,"growth90":901},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":903,"href":904,"score":905,"verdict":879,"marketSize":906,"growth90":907},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[909,916,919,926,933,940,947,954,961,968,975,982,989,996,1003,1010,1017,1024,1031,1038],{"nodeId":910,"label":911,"slug":912,"href":913,"nichesTracked":914,"marketSizeTotal":915},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":917,"marketSizeTotal":918},10978,8129370268,{"nodeId":920,"label":921,"slug":922,"href":923,"nichesTracked":924,"marketSizeTotal":925},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":927,"label":928,"slug":929,"href":930,"nichesTracked":931,"marketSizeTotal":932},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":934,"label":935,"slug":936,"href":937,"nichesTracked":938,"marketSizeTotal":939},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":941,"label":942,"slug":943,"href":944,"nichesTracked":945,"marketSizeTotal":946},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":948,"label":949,"slug":950,"href":951,"nichesTracked":952,"marketSizeTotal":953},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":955,"label":956,"slug":957,"href":958,"nichesTracked":959,"marketSizeTotal":960},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":962,"label":963,"slug":964,"href":965,"nichesTracked":966,"marketSizeTotal":967},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":969,"label":970,"slug":971,"href":972,"nichesTracked":973,"marketSizeTotal":974},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":976,"label":977,"slug":978,"href":979,"nichesTracked":980,"marketSizeTotal":981},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":983,"label":984,"slug":985,"href":986,"nichesTracked":987,"marketSizeTotal":988},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":990,"label":991,"slug":992,"href":993,"nichesTracked":994,"marketSizeTotal":995},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":997,"label":998,"slug":999,"href":1000,"nichesTracked":1001,"marketSizeTotal":1002},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":1004,"label":1005,"slug":1006,"href":1007,"nichesTracked":1008,"marketSizeTotal":1009},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":1011,"label":1012,"slug":1013,"href":1014,"nichesTracked":1015,"marketSizeTotal":1016},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":1018,"label":1019,"slug":1020,"href":1021,"nichesTracked":1022,"marketSizeTotal":1023},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":1025,"label":1026,"slug":1027,"href":1028,"nichesTracked":1029,"marketSizeTotal":1030},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":1032,"label":1033,"slug":1034,"href":1035,"nichesTracked":1036,"marketSizeTotal":1037},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":1039,"label":1040,"slug":1041,"href":1042,"nichesTracked":1043,"marketSizeTotal":1044},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]