---
title: "Search terms — armpit - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/armpit/search-terms"
last_updated: "2026-08-09T14:19:36.682Z"
locale: en
meta:
  description: "Niche score 61/100 · $5.5M/yr market · 2.7M searches/yr · $11.89 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $5.5M/yr market · 2.7M searches/yr · $11.89 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — armpit - Flapen"
---

# **armpit**

**Launch it**

A $5.5M/yr market growing +13.8% this quarter with returns at 0.3% — clears our launch bar.

Market size 98Growth 42Conversion 98Competition 78Returns 99Price range 54Avg price 49Brand share 0Review moat 23Quality gap 20

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$5.5M**

$5.5M/yr · 2.7M searches

**Conversion**

**Incredible****17.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Price range**

**Good****$4.14–$27.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.89**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+13.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,538.95**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms