[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-armpit-bacteria-killer":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":187,"baselines":226,"demand":231,"seasonality":410,"brandShare":423,"products":444,"feedback":523,"searchTerms":524,"related":571,"lastUpdated":172},"c11dfbb3-eaf6-49d9-a02f-44e04d6a7ddf","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":135,"unitsSoldMax":164,"sponsoredPct":165,"returnRate":166,"successfulLaunches360":167,"newProducts360":167,"amazonNicheId":145,"title":168,"slug":169,"href":170,"leafCategoryName":171,"scrapedAt":172,"brandCount":173,"brandCountYearAgo":174,"sellerCount":175,"signals":176,"avgBsr":177,"pageQuality":167,"unitsSoldMin":178,"unitsSoldAvgMin":179,"unitsSoldAvgMax":180,"revenueMin":181,"revenueMax":182,"avgBrandAgeMonths":183,"avgSellerAgeDays":184,"top20ClickShare":185,"top20BrandShare":185,"primePct":185,"oosRate":186},109896,111952,1.3312,0.048,0.0716,0.8645,0.967,4.48,4776,13.71,7.87,33.2,8000,0.875,0.0027,0,"armpit bacteria killer","armpit-bacteria-killer","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Farmpit-bacteria-killer","Cleansers","2026-07-15T17:52:43.386907+00:00",6,10,22,[],68,6000,250,500,82260,109680,66,128,1,0.0144,{"score":188,"verdict":189,"components":190},41,"skip",[191,196,199,203,206,208,211,216,219,222],{"key":192,"score":193,"weight":194,"raw":195},"marketSize",26,0.15,109896.11,{"key":197,"score":198,"weight":194,"raw":155},"growth",31,{"key":200,"score":201,"weight":202,"raw":156},"conversion",76,0.1,{"key":204,"score":205,"weight":194,"raw":157},"competition",11,{"key":207,"score":135,"weight":202,"raw":158},"brandShare",{"key":209,"score":210,"weight":202,"raw":159},"qualityGap",45,{"key":212,"score":213,"weight":214,"raw":215},"reviewMoat",25,0.05,4775.5,{"key":217,"score":218,"weight":202,"raw":166},"returns",99,{"key":220,"score":221,"weight":214,"raw":161},"avgPrice",64,{"key":223,"score":224,"weight":214,"raw":225},"priceRange",72,0.718515594157126,{"avgRating":227,"medianPrice":228,"medianReturnRate":229,"nichesTracked":230},4.42,24.38,0.0215,115062,{"points":232,"droppedPartialWeek":409},[233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403,406],{"week":234,"volume":235},"2025-06-01",1531,{"week":237,"volume":238},"2025-06-08",1478,{"week":240,"volume":241},"2025-06-15",1814,{"week":243,"volume":244},"2025-06-22",1997,{"week":246,"volume":247},"2025-06-29",1877,{"week":249,"volume":250},"2025-07-06",2218,{"week":252,"volume":253},"2025-07-13",3480,{"week":255,"volume":256},"2025-07-20",2664,{"week":258,"volume":259},"2025-07-27",3010,{"week":261,"volume":262},"2025-08-03",3057,{"week":264,"volume":265},"2025-08-10",3418,{"week":267,"volume":268},"2025-08-17",3423,{"week":270,"volume":271},"2025-08-24",3509,{"week":273,"volume":274},"2025-08-31",2836,{"week":276,"volume":277},"2025-09-07",2941,{"week":279,"volume":280},"2025-09-14",2375,{"week":282,"volume":283},"2025-09-21",2838,{"week":285,"volume":286},"2025-09-28",3016,{"week":288,"volume":289},"2025-10-05",2639,{"week":291,"volume":292},"2025-10-12",3453,{"week":294,"volume":295},"2025-10-19",2816,{"week":297,"volume":298},"2025-10-26",2573,{"week":300,"volume":301},"2025-11-02",3807,{"week":303,"volume":304},"2025-11-09",3699,{"week":306,"volume":307},"2025-11-16",3558,{"week":309,"volume":310},"2025-11-23",3712,{"week":312,"volume":313},"2025-11-30",3791,{"week":315,"volume":316},"2025-12-07",3793,{"week":318,"volume":319},"2025-12-14",3446,{"week":321,"volume":322},"2025-12-21",3232,{"week":324,"volume":325},"2025-12-28",3122,{"week":327,"volume":328},"2026-01-04",1724,{"week":330,"volume":331},"2026-01-11",2220,{"week":333,"volume":334},"2026-01-18",2174,{"week":336,"volume":337},"2026-01-25",2432,{"week":339,"volume":340},"2026-02-01",2141,{"week":342,"volume":343},"2026-02-08",1939,{"week":345,"volume":328},"2026-02-15",{"week":347,"volume":348},"2026-02-22",1789,{"week":350,"volume":351},"2026-03-01",1867,{"week":353,"volume":354},"2026-03-08",2062,{"week":356,"volume":357},"2026-03-15",1937,{"week":359,"volume":360},"2026-03-22",1878,{"week":362,"volume":363},"2026-03-29",1769,{"week":365,"volume":366},"2026-04-05",1850,{"week":368,"volume":369},"2026-04-12",1915,{"week":371,"volume":372},"2026-04-19",2036,{"week":374,"volume":375},"2026-04-26",1773,{"week":377,"volume":378},"2026-05-03",1839,{"week":380,"volume":381},"2026-05-10",1759,{"week":383,"volume":384},"2026-05-17",1873,{"week":386,"volume":387},"2026-05-24",3243,{"week":389,"volume":390},"2026-05-31",2087,{"week":392,"volume":393},"2026-06-07",1967,{"week":395,"volume":396},"2026-06-14",2035,{"week":398,"volume":399},"2026-06-21",1828,{"week":401,"volume":402},"2026-06-28",2334,{"week":404,"volume":405},"2026-07-05",1475,{"week":407,"volume":408},"2026-07-12",1536,false,[411,412,413,414,415,416,417,418,419,420,421,422],0.8618421502231274,0.7653763095490299,0.7671302339249226,0.7634611047707563,0.8709948130582454,0.7553746845958232,0.9665400114354183,1.3098387879367726,1.1259388091219102,1.1572876873347047,1.4972466155034205,1.3701778184775404,{"top":424,"otherBrandCount":167,"otherClickShare":443},[425,428,431,434,437,440],{"brand":426,"clickShare":427},"DR. LIFT",0.5747,{"brand":429,"clickShare":430},"Megababe",0.2162,{"brand":432,"clickShare":433},"Chemist at Play",0.0626,{"brand":435,"clickShare":436},"Katialis",0.0598,{"brand":438,"clickShare":439},"Mölnlycke",0.0536,{"brand":441,"clickShare":442},"Berlaney",0.033,0.00010000000000010001,[445,456,466,477,486,495,505,513],{"asin":446,"title":447,"brand":426,"imageUrl":448,"price":449,"rating":450,"reviews":451,"clickShare90":452,"clickShare360":453,"launchDate":454,"amazonUrl":455},"B08JNRP17W","DR. LIFT Antibacterial Body Wash Refreshing Scent Hydrating Shower or Bath Cleanser With Citric Acid Spirulina and Lemon Clean Moisturizing Formula Vegan Paraben and Phthalate Free 8 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ym4uAdM4L.jpg",13.11,4.6,3810,0.5259,0.414,"2020-09-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08JNRP17W",{"asin":457,"title":458,"brand":429,"imageUrl":459,"price":162,"rating":460,"reviews":461,"clickShare90":462,"clickShare360":463,"launchDate":464,"amazonUrl":465},"B0BWPHZQVD","Megababe Underarm Bar Soap - Space Bar | With Detoxifying Charcoal for Odor Control | 4.5 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41VYldaKF3L.jpg",4.5,2311,0.1379,0.1634,"2023-02-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BWPHZQVD",{"asin":467,"title":468,"brand":429,"imageUrl":469,"price":470,"rating":471,"reviews":472,"clickShare90":473,"clickShare360":474,"launchDate":475,"amazonUrl":476},"B085RDY91N","Megababe Underarm Mask - Happy Pits | With Detoxifying Charcoal & Vitamin C | 3 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31CcCNsC8mL.jpg",12.05,4.2,802,0.0783,0.0528,"2020-03-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB085RDY91N",{"asin":478,"title":479,"brand":432,"imageUrl":480,"price":481,"rating":471,"reviews":482,"clickShare90":433,"clickShare360":483,"launchDate":484,"amazonUrl":485},"B09YR8FLQY","Chemist at Play UnderArm Roll-On with 5% AHA| Lactic & Mandelic Acid|Prevents Odour Brightens Skin & Exfoliates Underarm | For Sensitive Skin | Fragrance-Free | Alcohol & Aluminium Free | 1.35 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41P-EMezO3L.jpg",9.26,20637,0.073,"2023-02-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09YR8FLQY",{"asin":487,"title":488,"brand":435,"imageUrl":489,"price":490,"rating":460,"reviews":491,"clickShare90":436,"clickShare360":492,"launchDate":493,"amazonUrl":494},"B00FG0IB8C","KATIALIS SOAP Sulfur Zinc Oxide Salicylic Acid Anti Fungal Anti Bacterial Soap 90 grams","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41dYrb9VttL.jpg",8.63,3001,0.0694,"2013-09-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00FG0IB8C",{"asin":496,"title":497,"brand":438,"imageUrl":498,"price":499,"rating":500,"reviews":501,"clickShare90":439,"clickShare360":502,"launchDate":503,"amazonUrl":504},"B0CX2TYL2T","Hibiclens Antimicrobial and Antiseptic Soap and Skin Cleanser 8 oz with Foaming Pump for Home and Hospital 4% CHG","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31KPPM8wOJL.jpg",11.6,4.8,3448,0.031,"2024-03-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CX2TYL2T",{"asin":506,"title":507,"brand":426,"imageUrl":508,"price":163,"rating":450,"reviews":451,"clickShare90":509,"clickShare360":510,"launchDate":511,"amazonUrl":512},"B096HD95KC","DR. LIFT Antibacterial Body Wash 8 oz (3-Pack) - Gentle & Effective Shower Gel - Made in America","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41oK+tG3BWL.jpg",0.0488,0.0467,"2020-08-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB096HD95KC",{"asin":514,"title":515,"brand":441,"imageUrl":516,"price":517,"rating":518,"reviews":519,"clickShare90":442,"clickShare360":520,"launchDate":521,"amazonUrl":522},"B09YCT42MR","Armpit Detox Scrub 8.8 oz for Women and Men Cooling Armpit Exfoliator with Aloe Vera and Walnut Shell Powder Shower Scrub for Sweat and Deodorant Buildup Mint Fresh Feel","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41NFscXfrPL.jpg",13.97,4.4,385,0.1498,"2022-07-31","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09YCT42MR",null,[525,529,533,538,543,548,553,557,561,566],{"term":168,"volume":526,"growthQoq":527,"conversionRate":528},47483,-0.1245,0.0342,{"term":530,"volume":531,"growthQoq":532,"conversionRate":462},"dr lift antibacterial body wash",14127,0.7492,{"term":534,"volume":535,"growthQoq":536,"conversionRate":537},"underarm bacteria killer",13411,0.0234,0.0194,{"term":539,"volume":540,"growthQoq":541,"conversionRate":542},"kill armpit bacteria",9648,0.6464,0.0123,{"term":544,"volume":545,"growthQoq":546,"conversionRate":547},"armpit wash",5105,0.3344,0.0226,{"term":549,"volume":550,"growthQoq":551,"conversionRate":552},"dr lift",5509,0.1103,0.081,{"term":554,"volume":555,"growthQoq":556,"conversionRate":229},"kill underarm bacteria",7770,-0.23,{"term":558,"volume":304,"growthQoq":559,"conversionRate":560},"underarm wash",0.4952,0.0152,{"term":562,"volume":563,"growthQoq":564,"conversionRate":565},"armpit bacteria remover",3588,-0.439,0.0265,{"term":567,"volume":568,"growthQoq":569,"conversionRate":570},"dr lift body wash",1612,-0.0699,0.0433,[572,579,584,590,595,600],{"title":573,"href":574,"score":575,"verdict":576,"marketSize":577,"growth90":578},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":580,"href":581,"score":575,"verdict":576,"marketSize":582,"growth90":583},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":585,"href":586,"score":575,"verdict":587,"marketSize":588,"growth90":589},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":591,"href":592,"score":575,"verdict":576,"marketSize":593,"growth90":594},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":596,"href":597,"score":575,"verdict":587,"marketSize":598,"growth90":599},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":601,"href":602,"score":201,"verdict":576,"marketSize":603,"growth90":604},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",343682.32,1.1616]