---
title: "Ariana Grande Wicked — $158K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ariana-grande-wicked"
last_updated: "2026-08-09T10:07:11.666Z"
locale: en
meta:
description: "Niche score 35/100 · $158K/yr market · 173K searches/yr · $42.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $158K/yr market · 173K searches/yr · $42.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ariana Grande Wicked — $158K/yr Amazon US Niche (2026) - Flapen"
---
# **ariana grande wicked**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 4Conversion 27Competition 8Returns 89Price range 95Avg price 95Brand share 0Review moat 88Quality gap 23
**Avg price**
**Incredible****$42.38**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.83–$72.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****230.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$158K**
$158K/yr · 173K searches
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-41.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, ariana grande wicked is a $158K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ariana grande wicked market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$170K–$212K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#1,352**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **20%**
- **Out of stock**
- **25.2%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Victoria's Secret66% - r.e.m. beauty27% - Ariana Grande4% - Bath & Body Works3%
## **Demand**
Weekly Amazon search volume, last 20 weeks — -41.8% search growth over the last 90 days.
1K750Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/ariana-grande-wicked/trend)
## **Top ariana grande wicked search terms**
- **wicked perfume**86K/yr-45.8%0.9% conv. - **victoria secret wicked perfume**5K/yr+5.1%5.9% conv. - **wicked perfume ariana grande**15K/yr-37.4%0.5% conv. - **glinda perfume**13K/yr-54.9%0.1% conv. - **wicked victoria secret perfume**4K/yr-10.1%6.1% conv. - **victoria secret wicked**3K/yr+19.8%2.6% conv. - **ariana grande wicked perfume**11K/yr-42.9%0.0% conv. - **wicked perfume victorias secret**2K/yr+27.0%6.4% conv. - **wicked for good perfume**5K/yr-45.8%0.3% conv. - **wicked perfume glinda**5K/yr-60.1%0.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/ariana-grande-wicked/search-terms)
## **Top ariana grande wicked products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$32K30%$47K40%$63K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Victorias Secret Wicked Perfume For Women Eau De Parfum 3.4 Fl Oz - Warm Scent with Freesia Black Sugar Tahitian Vanilla**Victoria's Secret**$47.13**4.8★51 rev](https://www.amazon.com/dp/B0FLMJR9SW) [2**r.e.m. beauty by Ariana Grande Wicked: for Good | Youve been Glinda-fied! Makeup and Fragrance Set | Color Changing Lip Oil Blush Trio Fruity & Floral Fragrance | 3 Count**r.e.m. beauty**$59.21**4.8★110 rev](https://www.amazon.com/dp/B0FGCB4WYV) [3**Victorias Secret WIcked Eau de Parfum Prefume 1.7 fl. oz.**Victoria's Secret**$31.88**4.7★136 rev](https://www.amazon.com/dp/B0C6BS8TF8) [4**Victorias Secret Wicked Fragrance Mist 8.4 fl. oz.**Victoria's Secret**$26.64**4.6★170 rev](https://www.amazon.com/dp/B0758DRNYV) [5**Bath & Body Works Wicked Vanilla Woods Fine Fragrance Mist 8 fl oz | Soft Vanilla Lavender Blossom & Enchanted Woods Scent**Bath & Body Works**$14.83**4.5★27 rev](https://www.amazon.com/dp/B0FLQJPJXM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ariana Grande r.e.m. Cherry Eclipse Eau de Parfum - Ambery Fruity Fragrance for Women - 3.4 Fl. Oz.**Ariana Grande**$72.32**24 rev5mo ago](https://www.amazon.com/dp/B0GGLTDRRF) [**r.e.m. beauty by Ariana Grande Wicked: for Good | Youve been Glinda-fied! Makeup and Fragrance Set | Color Changing Lip Oil Blush Trio Fruity & Floral Fragrance | 3 Count**r.e.m. beauty**$59.21**110 rev8mo ago](https://www.amazon.com/dp/B0FGCB4WYV) [**Wicked Elphaba Enchanted Eau de Parfum - 3.4 Fl Oz**Ariana Grande**$69.66**66 rev8mo ago](https://www.amazon.com/dp/B0FL3KX7WV) [**r.e.m. beauty by Ariana Grande Wicked: For Good | So Popular pH Adaptive Lip Oil | Universally Flattering Pink Tone for All Skin Tones | 4.8 ml**r.e.m. beauty**$21.91**399 rev9mo ago](https://www.amazon.com/dp/B0FGD1SZT5) [**Bath & Body Works Wicked Vanilla Woods Fine Fragrance Mist 8 fl oz | Soft Vanilla Lavender Blossom & Enchanted Woods Scent**Bath & Body Works**$14.83**27 rev11mo ago](https://www.amazon.com/dp/B0FLQJPJXM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Victorias Secret Dream Angels Wicked Unlined Lace Balconette Bra Bras for Women Coconut White 38B**Victoria's Secret**$34.47**4.4★**▲ 1000%**](https://www.amazon.com/dp/B0C3SQ2ZGS) [**Victorias Secret Dream Angels Wicked Unlined Lace Balconette Bra Bras for Women Black 36C**Victoria's Secret**$45.78**4.4★**▲ 1000%**](https://www.amazon.com/dp/B0DGLR2Z7Y) [**Ariana Grande r.e.m. Cherry Eclipse Eau de Parfum - Ambery Fruity Fragrance for Women - 3.4 Fl. Oz.**Ariana Grande**$72.32**4.6★**▲ 714%**](https://www.amazon.com/dp/B0GGLTDRRF) [**Victorias Secret Wicked Perfume For Women Eau De Parfum 3.4 Fl Oz - Warm Scent with Freesia Black Sugar Tahitian Vanilla**Victoria's Secret**$47.13**4.8★**▲ 189%**](https://www.amazon.com/dp/B0FLMJR9SW) [**Victorias Secret WIcked Eau de Parfum Prefume 1.7 fl. oz.**Victoria's Secret**$31.88**4.7★**▲ 84%**](https://www.amazon.com/dp/B0C6BS8TF8)
**~~View all trending →~~**
## **What buyers say about ariana grande wicked**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**53%
*“Scent as stated”*
**Color**22%
*“Very cool color pink”*
**Quality-Overall**4%
*“This wicked for good makeup set is such good quality”*
**Advertised Vs Actual Product**3%
*“just as advertised”*
**Durability**3%
*“Lasts all day”*
**Brightness/Shine/Glow**2%
*“has a great shine, and gives a bit of color”*
**Ease Of Application**1%
*“Exciting application”*
**Value For Money**1%
*“You also cant beat the price”*
**Ease Of Use**1%
*“I like the huge mirror, I find it to be very practical and usable”*
**Moist/Dry**1%
*“I find this moisturizing”*
### **What buyers complain about **
**Smell**22%
*“Scent does not last”*
**Color**18%
*“Way too bright pink”*
**Value For Money**14%
*“To me, it has that expensive”*
**Durability**7%
*“Doesnt last”*
**Product Condition**4%
*“Dont know if product is old”*
**Advertised Vs Actual Product**4%
*“Not the same”*
**Size-Overall**2%
*“size down for pushup”*
**Brightness/Shine/Glow**2%
*“isnt sparkly”*
**Oily/Greasy**1%
*“The So popular ph adaptive lip oil was very oily”*
**Ease Of Use**1%
*“I had a bit of trouble getting the lid on”*
### **Top return reasons **
**Size-Overall**49%
**Color**16%
**Chest Fit**14%
**Advertised Vs Actual Product**6%
**Thin**3%
**Shoulder Fit**2%
**Adhesion/Stickiness**2%
**Product Condition**2%
**Quality-Overall**2%
**Value For Money**2%
## **Common questions**
- **Is ariana grande wicked profitable to sell on Amazon United States?**
- The niche generates $158K/yr across 10 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -41.8%. Flapen's verdict: Skip it (35/100).
- **How competitive is the ariana grande wicked niche?**
- 4 brands and 45 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ariana grande wicked?**
- Top complaints mined from reviews: Smell, Color, Value For Money. The return rate is 1.3%.
- **What does it cost to enter the ariana grande wicked niche?**
- Listings span $14.83–$72.32; the average listing price is $42.38 (sweet spot $15–$100). The average incumbent carries 231 reviews — the moat a new listing must climb.
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