---
title: "Argan Oil Body Wash — $168K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/argan-oil-body-wash"
last_updated: "2026-08-09T07:25:45.542Z"
locale: en
meta:
description: "Niche score 39/100 · $168K/yr market · 63K searches/yr · $16.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $168K/yr market · 63K searches/yr · $16.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Argan Oil Body Wash — $168K/yr Amazon US Niche (2026) - Flapen"
---
# **argan oil body wash**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 21Conversion 97Competition 0Returns 97Price range 42Avg price 79Brand share 0Review moat 24Quality gap 45
**Conversion**
**Incredible****15.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.78**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$7.70–$20.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$168K**
$168K/yr · 63K searches
**Review moat**
**Bad****6,092**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, argan oil body wash is a $168K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **argan oil body wash market data**
- **Units sold / yr**
- **6K–8K**
- avg 750–1,000/product
- **Revenue / yr**
- **$101K–$134K**
- units × avg price
- **Conversion rate**
- **15.9%**
- **Avg BSR**
- **#573**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Moroccanoil83% - OGX13% - Argan Magic4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.
2K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/argan-oil-body-wash/trend)
## **Top argan oil body wash search terms**
- **moroccan oil body wash**27K/yr-4.1%11.1% conv. - **argan oil body wash**8K/yr-12.7%5.3% conv. - **moroccan body wash**8K/yr-6.6%5.2% conv. - **moroccan oil shower gel**7K/yr-9.8%12.1% conv. - **moroccanoil body wash**4K/yr-11.5%9.9% conv. - **argan body wash**2K/yr-14.1%8.2% conv. - **moroccanoil shower gel**3K/yr-22.1%8.5% conv. - **moroccan shower gel**2K/yr+3.8%11.3% conv. - **moroccan oil shower gel body wash**2K/yr-44.5%11.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/argan-oil-body-wash/search-terms)
## **Top argan oil body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$34K40%$67K60%$101K80%$134K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Moroccanoil Shower Gel Fragrance Originale 8.4 Fl Oz (Pack of 1)**Moroccanoil**$20.32**4.5★4,078 rev](https://www.amazon.com/dp/B09GBZYLPF) [2**OGX Radiant Glow + Argan Oil of Morocco Extra Hydrating Body Wash for Dry Skin Moisturizing Gel Cleanser for Silky Soft Skin Body Wash for Women Sulfate-Free Surfactants 19.5 fl oz**OGX**$7.70**4.6★16,016 rev](https://www.amazon.com/dp/B01IMDR5Y0) [3**Moroccanoil Shower Gel Ambiance de Plage 8.5 Fl. Oz.**Moroccanoil**$20.10**4.5★4,078 rev](https://www.amazon.com/dp/B09Q56TM88) [4**Argan Magic Cleansing Body Wash - Gently Cleanses Revitalizes & Smooths Skin | Enriched with Argan Oil Sweet Almond Oil & Vitamin E | Paraben Free (32 oz / 946 ml)**Argan Magic**$19.00**4.3★196 rev](https://www.amazon.com/dp/B07L9G5KND)
### **Newest**
by launch date
[**Moroccanoil Shower Gel Ambiance de Plage 8.5 Fl. Oz.**Moroccanoil**$20.10**4,078 rev4y ago](https://www.amazon.com/dp/B09Q56TM88) [**Moroccanoil Shower Gel Fragrance Originale 8.4 Fl Oz (Pack of 1)**Moroccanoil**$20.32**4,078 rev4y ago](https://www.amazon.com/dp/B09GBZYLPF) [**OGX Radiant Glow + Argan Oil of Morocco Extra Hydrating Body Wash for Dry Skin Moisturizing Gel Cleanser for Silky Soft Skin Body Wash for Women Sulfate-Free Surfactants 19.5 fl oz**OGX**$7.70**16,016 rev10y ago](https://www.amazon.com/dp/B01IMDR5Y0) [**Argan Magic Cleansing Body Wash - Gently Cleanses Revitalizes & Smooths Skin | Enriched with Argan Oil Sweet Almond Oil & Vitamin E | Paraben Free (32 oz / 946 ml)**Argan Magic**$19.00**196 rev11y ago](https://www.amazon.com/dp/B07L9G5KND)
### **Trending**
90-day click momentum
[**Argan Magic Cleansing Body Wash - Gently Cleanses Revitalizes & Smooths Skin | Enriched with Argan Oil Sweet Almond Oil & Vitamin E | Paraben Free (32 oz / 946 ml)**Argan Magic**$19.00**4.3★**▲ 14%**](https://www.amazon.com/dp/B07L9G5KND) [**Moroccanoil Shower Gel Ambiance de Plage 8.5 Fl. Oz.**Moroccanoil**$20.10**4.5★**— 7%**](https://www.amazon.com/dp/B09Q56TM88) [**Moroccanoil Shower Gel Fragrance Originale 8.4 Fl Oz (Pack of 1)**Moroccanoil**$20.32**4.5★**— 4%**](https://www.amazon.com/dp/B09GBZYLPF) [**OGX Radiant Glow + Argan Oil of Morocco Extra Hydrating Body Wash for Dry Skin Moisturizing Gel Cleanser for Silky Soft Skin Body Wash for Women Sulfate-Free Surfactants 19.5 fl oz**OGX**$7.70**4.6★**▼ 25%**](https://www.amazon.com/dp/B01IMDR5Y0)
## **What buyers say about argan oil body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**50%
*“Beautiful fragrance”*
**Moist/Dry**9%
*“Amazing smell and moisturizer for skin”*
**Soft Feel**6%
*“Creamy/smooth”*
**Quality-Overall**6%
*“Quality body wash”*
**Lather**5%
*“you only need a small amount to get a really good lather so it should last a while”*
**Value For Money**4%
*“Very great value for the price”*
**Suitability Dry Skin**3%
*“not dry after showering”*
**Cleansing**3%
*“Love this body wash”*
**Thickness**3%
*“And very thick”*
**Texture/Consistency-Overall**1%
*“Smooth texture”*
### **What buyers complain about **
**Smell**33%
*“Smell doesn't last at all”*
**Value For Money**18%
*“It is a bit pricey”*
**Allergies**10%
*“Caused a rash”*
**Durability**5%
*“the cheap awkward bottles cap broke first time I used it”*
**Lather**2%
*“No lather”*
**Unsustainable Design**2%
*“They know this has a design flaw”*
**Suitability Dry Skin**2%
*“I didn't notice that it softened my skin either”*
**Ease Of Use**2%
*“Hard to squeeze bottle”*
**Thickness**1%
*“It's thicker, almost gel-like”*
**Advertised Vs Actual Product**1%
*“it was not disclosed”*
### **Top return reasons **
**Smell**69%
**Advertised Vs Actual Product**7%
**Leak-Proof**5%
**Moist/Dry**4%
**Size-Overall**3%
**Defective Material/Parts**2%
**Value For Money**2%
**Lather**2%
**Certifications**1%
**Suitability Humid Weather**1%
## **Common questions**
- **Is argan oil body wash profitable to sell on Amazon United States?**
- The niche generates $168K/yr across 4 tracked products. 90-day search growth is -8.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the argan oil body wash niche?**
- 3 brands and 28 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in argan oil body wash?**
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.6%.
- **When does demand for argan oil body wash peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the argan oil body wash niche?**
- Listings span $7.70–$20.32; the average listing price is $16.78 (sweet spot $15–$100). The average incumbent carries 6,092 reviews — the moat a new listing must climb.
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