---
title: "Apricot Oil — $611K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/apricot-oil"
last_updated: "2026-08-06T17:06:40.156Z"
locale: en
meta:
description: "Niche score 52/100 · $611K/yr market · 254K searches/yr · $19.54 avg price. Soft demand (-13.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $611K/yr market · 254K searches/yr · $19.54 avg price. Soft demand (-13.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Apricot Oil — $611K/yr Amazon US Niche (2026) - Flapen"
---
# **apricot oil**
**Worth a look**
Shows low returns (0.4%), but soft demand (-13.8% this quarter) keeps it on the watch list.
Market size 65Growth 18Conversion 95Competition 25Returns 98Price range 73Avg price 86Brand share 41Review moat 38Quality gap 23
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$19.54**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.57–$42.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$611K**
$611K/yr · 254K searches
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,662.58**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, apricot oil is a $611K/yr Amazon United States market (254K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apricot oil market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$586K–$782K**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#392**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **79%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**14 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**16%**
- Handcraft Blends28% - NOW Foods26% - PURA D'OR18% - US Organic4% - Yoken3% - Soapeauty3% - Open — no brand owns it (8 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/apricot-oil/trend)
## **Top apricot oil search terms**
- **apricot oil**124K/yr-20.5%11.7% conv. - **apricot kernel oil**49K/yr-6.9%10.1% conv. - **apricot seed oil**17K/yr-1.1%8.5% conv. - **apricot oil for skin**23K/yr-13.6%10.4% conv. - **apricot kernel oil organic**9K/yr-12.2%7.7% conv. - **apricot oil organic cold pressed**8K/yr+5.4%8.9% conv. - **organic apricot oil**7K/yr-10.3%9.3% conv. - **apricot oil organic**7K/yr-23.7%7.9% conv. - **apricot seed oil organic cold pressed**3K/yr-8.7%11.0% conv. - **organic apricot kernel oil**4K/yr-14.9%7.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/apricot-oil/search-terms)
## **Top apricot oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$61K20%$122K30%$183K40%$244K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Handcraft Blends Apricot Kernel Oil - Cold-Pressed 16 Fl Oz - 100% Pure and Natural - Premium Grade Carrier for Skin and Hair - Hair and Body - Massage - Hexane-Free**Handcraft Blends**$9.96**4.7★3,608 rev](https://www.amazon.com/dp/B07NXWSQPY) [2**NOW Foods Solutions Apricot Kernel Oil Hair Moisturizer Rejuvenating Skin Oil Softens Fine Lines 16-Ounce**NOW Foods**$10.55**4.7★7,609 rev](https://www.amazon.com/dp/B00028MLG6) [3**PURA DOR ORGANIC Apricot Kernel Oil (16 Oz) 100% Pure & Natural USDA Certified**PURA D'OR**$15.27**4.6★9,102 rev](https://www.amazon.com/dp/B0C5Z69D8R) [4**NOW Foods Solutions Apricot Kernel Oil Hair Moisturizer Rejuvenating Skin Oil Softens Fine Lines 4-Ounce**NOW Foods**$4.57**4.7★3,468 rev](https://www.amazon.com/dp/B000MGSJFK) [5**Yoken Cold Pressed Apricot Kernel Oil 16 fl oz Glass Bottle - Single Ingredient 100% Pure and Natural Apricot Oil Lightweight Carrier & Massage Oil for Skin & Hair Unscented & Hexane Free**Yoken**$19.29**4.1★30 rev](https://www.amazon.com/dp/B0FMFBFBH7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yoken Cold Pressed Apricot Kernel Oil 16 fl oz Glass Bottle - Single Ingredient 100% Pure and Natural Apricot Oil Lightweight Carrier & Massage Oil for Skin & Hair Unscented & Hexane Free**Yoken**$19.29**30 rev9mo ago](https://www.amazon.com/dp/B0FMFBFBH7) [**PURA DOR ORGANIC Apricot Kernel Oil (16 Oz) 100% Pure & Natural USDA Certified**PURA D'OR**$15.27**9,102 rev3y ago](https://www.amazon.com/dp/B0C5Z69D8R) [**Cliganic Organic Apricot Oil 100% Pure (8oz) - For Skin Hair & Face | Natural Cold Pressed Unrefined**Cliganic**$14.91**152 rev3y ago](https://www.amazon.com/dp/B0C4JLJSLN) [**Handcraft Blends Apricot Kernel Oil - Cold-Pressed 4 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage - Hexane-Free**Handcraft Blends**$5.69**3,685 rev3y ago](https://www.amazon.com/dp/B0B5S45X5D) [**Handcraft Blends Apricot Kernel Oil - Cold-Pressed 8 Fl Oz - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Massage - Hexane-Free**Handcraft Blends**$7.14**3,608 rev4y ago](https://www.amazon.com/dp/B09SQBK62L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Best of Nature 100% Pure Apricot Oil Lightweight Massage & Body Oil Unscented Moisturizer for Hair Skin Face Ideal Carrier Oil for Essential Oils Half Gallon (64 fl oz)**Best of Nature**$33.54**4.8★**▲ 228%**](https://www.amazon.com/dp/B07RN1FW75) [**Yoken Cold Pressed Apricot Kernel Oil 16 fl oz Glass Bottle - Single Ingredient 100% Pure and Natural Apricot Oil Lightweight Carrier & Massage Oil for Skin & Hair Unscented & Hexane Free**Yoken**$19.29**4.1★**▲ 168%**](https://www.amazon.com/dp/B0FMFBFBH7) [**velona Apricot Kernel Oil 64 fl oz | 100% Pure and Natural Carrier Oil | Refined Cold Pressed | Hair Body and Skin Care | Use Today - Enjoy Results**velona**$33.05**4.6★**▲ 116%**](https://www.amazon.com/dp/B08SQKDP5K) [**US Organic Apricot Kernel Oil USDA Certified Organic 100% Pure & Natural Cold Pressed Virgin Unrefined in Amber Glass Bottle w/Glass Eyedropper for Easy Application (2 oz (Small))**US Organic**$19.03**4.6★**▲ 73%**](https://www.amazon.com/dp/B0711M5C1B) [**Soapeauty APRICOT KERNEL OIL Cold Pressed 100% Pure Natural Apricot Oil for Skin Face Hair Carrier for Essential Oils Massage | 32 OZ**Soapeauty**$26.31**4.8★**▲ 57%**](https://www.amazon.com/dp/B077TQ9ZFH)
**~~View all trending →~~**
## **What buyers say about apricot oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Very nice, good quality apricot oil”*
**Smell**12%
*“Delightful scent”*
**Moist/Dry**9%
*“Its very moisturizing”*
**Absorbency**8%
*“Its clean and very absorbent”*
**Oily/Greasy**7%
*“I love the Apricot oil”*
**Value For Money**6%
*“very affordable”*
**Soft Feel**5%
*“soft”*
**Suitability Dry Skin**3%
*“Absorbs quickly, hydrates skin and leaves it soft with no residue”*
**Suitability Oily Skin**3%
*“I am thankful for this affordable product as Apricot Kernal oil is so good for the skin and hair”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Smell**26%
*“Product smells rancid”*
**Leak-Proof**8%
*“leaked in the box”*
**Motor Power**7%
*“Pump not pumping”*
**Size-Overall**4%
*“the bottle is large”*
**Oily/Greasy**4%
*“It's weird because it's very runny out of the bottle yet feels greasy once it touches your skin”*
**Allergies**4%
*“Only when I used only it on my skin did I learn it was the source of my skin burn”*
**Quality-Overall**4%
*“No good quality. viscosity”*
**Color**3%
*“It was an odd greenish color”*
**Value For Money**3%
*“The oil is expensive”*
**Moist/Dry**3%
*“I have suffered with dry skin on my arms”*
### **Top return reasons **
**Leak-Proof**35%
**Smell**22%
**Advertised Vs Actual Product**9%
**Oily/Greasy**8%
**Motor Power**5%
**Value For Money**3%
**Dilute/Watery**2%
**Material Quality**2%
**Vegan/Organic**1%
**Color**1%
## **Common questions**
- **Is apricot oil profitable to sell on Amazon United States?**
- The niche generates $611K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the apricot oil niche?**
- 14 brands and 32 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in apricot oil?**
- Top complaints mined from reviews: Smell, Leak-Proof, Motor Power. The return rate is 0.4%.
- **When does demand for apricot oil peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the apricot oil niche?**
- Listings span $4.57–$42.55; the average listing price is $19.54 (sweet spot $15–$100). The average incumbent carries 2,663 reviews — the moat a new listing must climb.
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