---
title: "Apple Perfume — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/apple-perfume"
last_updated: "2026-08-09T08:54:44.065Z"
locale: en
meta:
description: "Niche score 57/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Apple Perfume — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **apple perfume**
**Worth a look**
Shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 80Growth 21Conversion 11Competition 95Returns 91Price range 59Avg price 92Brand share 1Review moat 76Quality gap 60
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Great****$54.40**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.2M**
$1.2M/yr · 2.4M searches
**Review moat**
**Great****482.16**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$5.52–$150.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-8.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, apple perfume is a $1.2M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apple perfume market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#6,331**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **93%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**6 **▲rising
**Sellers**
**80**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**18%**
Top 20: 44%
**Open market**
**0%**
- DKNY98% - Calvin Klein1% - Al-Rehab1% - Michael Kors0% - Kate Kasin0% - Dossier0%
## **Demand**
Weekly Amazon search volume, last 36 weeks — -8.2% search growth over the last 90 days.
90K70KBlack Friday '25Spike '26Nov '25Dec '25Feb '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/apple-perfume/trend)
## **Top apple perfume search terms**
- **dkny**556K/yr-14.0%0.1% conv. - **dkny shoes for women**285K/yr-16.5%0.0% conv. - **dkny bags for women**308K/yr-14.1%0.1% conv. - **dkny be delicious**213K/yr+14.8%3.8% conv. - **dkny tops for women**113K/yr+70.2%0.0% conv. - **dkny women**218K/yr-36.9%0.0% conv. - **dkny perfume for women**125K/yr-3.7%1.6% conv. - **dkny bag**90K/yr-21.1%0.1% conv. - **dkny perfume**65K/yr+17.2%1.5% conv. - **be delicious dkny for women**79K/yr+8.0%3.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/apple-perfume/search-terms)
## **Top apple perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$23K4%$47K6%$70K8%$93K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DKNY Be Delicious Eau de Parfum Perfume Spray For Women 3.4 Fl. Oz.**DKNY**$66.58**4.7★14,568 rev](https://www.amazon.com/dp/B000E7STLQ) [2**DKNY Be Delicious Discovery Set For Women - Eau de Parfum Mini Spray 0.5 Fl. Oz. & Aluminum Free Deodorant Stick 0.88 Oz.**DKNY**$24.91**4.6★63 rev](https://www.amazon.com/dp/B0GLHXKYV2) [3**DKNY Be Delicious Fragrance Mist For Women 8.4 Fl. Oz.**DKNY**$17.27**4.2★1,927 rev](https://www.amazon.com/dp/B0CB8V2LP4) [4**DKNY Be Delicious Fresh Blossom Eau de Parfum Perfume Spray For Women 1.0 Fl. Oz.**DKNY**$18.88**4.5★5,158 rev](https://www.amazon.com/dp/B01NBGUGTR) [5**DKNY Womens Satchel Light Taupe Combo One Size**DKNY**$57.99**4.3★20 rev](https://www.amazon.com/dp/B0FFB47S79)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DKNY Amazon Exclusive On the Go 21 Hardshell Lightweight Expandable Carry-On Luggage with Spinner Wheels Blush**DKNY**$118.47**10 rev2mo ago](https://www.amazon.com/dp/B0GLF7N88P) [**DKNY Be Delicious by Donna Karan for Women - 4 Pc Gift Set 3.4oz EDP Spray 0.5oz EDP Spray 3.4oz Body Lotion Pouch**DKNY**$60.26**51 rev4mo ago](https://www.amazon.com/dp/B0FX37XSJC) [**DKNY Be Delicious Discovery Set For Women - Eau de Parfum Mini Spray 0.5 Fl. Oz. & Aluminum Free Deodorant Stick 0.88 Oz.**DKNY**$24.91**63 rev4mo ago](https://www.amazon.com/dp/B0GLHXKYV2) [**DKNY Womens Remy Shoulder Bag Pale Blush One Size**DKNY**$69.70**93 rev8mo ago](https://www.amazon.com/dp/B0FY5MQ63W) [**DKNY Womens Remy Shoulder Bag Hot Cocoa One Size**DKNY**$67.27**93 rev8mo ago](https://www.amazon.com/dp/B0FY591H23)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DKNY Amazon Exclusive On the Go 21 Hardshell Lightweight Expandable Carry-On Luggage with Spinner Wheels Blush**DKNY**$118.47**4.8★**▲ 127%**](https://www.amazon.com/dp/B0GLF7N88P) [**DKNY Be Delicious by Donna Karan for Women - 4 Pc Gift Set 3.4oz EDP Spray 0.5oz EDP Spray 3.4oz Body Lotion Pouch**DKNY**$60.26**4.7★**▲ 114%**](https://www.amazon.com/dp/B0FX37XSJC) [**DKNY Womens Jadyn Slip on Jogger Sneaker Jet Black 7.5**DKNY**$50.87**4.0★**▲ 108%**](https://www.amazon.com/dp/B08128CJTX) [**DKNY Womens 2 Piece Outfit Clothing Set - Tank Top & Short (Pearl Cream Pink Plaid Stripe Print X-Large)**DKNY**$11.66**4.7★**▲ 105%**](https://www.amazon.com/dp/B0FF3TDCZW) [**DKNY Be Delicious Discovery Set For Women - Eau de Parfum Mini Spray 0.5 Fl. Oz. & Aluminum Free Deodorant Stick 0.88 Oz.**DKNY**$24.91**4.6★**▲ 94%**](https://www.amazon.com/dp/B0GLHXKYV2)
**~~View all trending →~~**
## **What buyers say about apple perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**60%
*“Beautiful smell”*
**Size-Overall**7%
*“Socks fit great”*
**Value For Money**5%
*“GREAT PRICE”*
**Quality-Overall**4%
*“The bottle is good quality”*
**Durability**3%
*“Durable”*
**Comfort-Overall**2%
*“Quite comfortable”*
**Soft Feel**2%
*“Very soft and comfortable”*
**Weight Light**1%
*“Attractive Lightweight DKNY Carryon Suitcase”*
**Material Quality**1%
*“the size, shape, details like magnetic closure and material are all excellent”*
**Shape/Style**1%
*“Love the style”*
### **What buyers complain about **
**Smell**44%
*“Smelled really bad”*
**Durability**11%
*“thought it was going to break”*
**Size-Overall**7%
*“Too Small”*
**Value For Money**3%
*“overpriced”*
**Quality-Overall**3%
*“Looks cheap”*
**Advertised Vs Actual Product**1%
*“LISTING IS INCORRECT”*
**Ease Of Use**1%
*“not great, the cap is plastic feeling and annoying/weird to open”*
**Strength**1%
*“It is not very strong”*
**Color**1%
*“The collar is more cream than white”*
**Product Condition**1%
*“it looks as if it was not only opened but used very disappointing”*
### **Top return reasons **
**Size-Overall**52%
**Length**6%
**Material Quality**4%
**Color**4%
**Waist Fit**3%
**Shape/Style**3%
**Smell**3%
**Chest Fit**3%
**Advertised Vs Actual Product**3%
**Feet Fit**2%
## **Common questions**
- **Is apple perfume profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 132 tracked products. 6 of 30 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the apple perfume niche?**
- 6 brands and 80 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in apple perfume?**
- Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 1.2%.
- **What does it cost to enter the apple perfume niche?**
- Listings span $5.52–$150.22; the average listing price is $54.40 (sweet spot $15–$100). The average incumbent carries 482 reviews — the moat a new listing must climb.
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