---
title: "Apple Mascara — $285K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/apple-mascara"
last_updated: "2026-08-09T10:55:07.873Z"
locale: en
meta:
description: "Niche score 43/100 · $285K/yr market · 606K searches/yr · $10.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $285K/yr market · 606K searches/yr · $10.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Apple Mascara — $285K/yr Amazon US Niche (2026) - Flapen"
---
# **apple mascara**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 50Growth 23Conversion 54Competition 20Returns 97Price range 43Avg price 37Brand share 15Review moat 73Quality gap 50
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****586.17**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$285K**
$285K/yr · 606K searches
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$5.72–$22.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.45**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-4.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, apple mascara is a $285K/yr Amazon United States market (606K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apple mascara market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$261K–$314K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#332**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **58%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**67**
**Top-5 brand share**
**94%**
Top 20: 94%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- Prosa54% - Generic15% - Topnice15% - --6% - Bissú6% - PROS5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/apple-mascara/trend)
## **Top apple mascara search terms**
- **prosa mascara**195K/yr-11.1%6.0% conv. - **prosa**82K/yr-2.7%2.8% conv. - **mexican mascara**67K/yr+5.6%4.6% conv. - **bissu**41K/yr+2.0%0.1% conv. - **rimel prosa**49K/yr-7.8%4.7% conv. - **bissu cosmetics**42K/yr-1.0%0.1% conv. - **prosa mascara waterproof**17K/yr-4.0%6.5% conv. - **mascara prosa**14K/yr-0.9%5.5% conv. - **biss**14K/yr+7.0%0.0% conv. - **rimel de pestaas prosa**10K/yr+11.6%4.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/apple-mascara/search-terms)
## **Top apple mascara products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$28K20%$57K30%$85K40%$114K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Prosa 4 IN 1 Maxi-Volume Mascara by Prosa**Prosa**$5.94**4.3★1,552 rev](https://www.amazon.com/dp/B01LMNAVQQ) [2**Prosa 4 en 1 Professional Silicon Brush Mascara Waterproof Formula Lash Oil with Mamey Seed Aloe Vera Jojoba Wheat Germ 13 g**Topnice**$6.56**4.6★568 rev](https://www.amazon.com/dp/B0BT9NCZ88) [3**Prosa Mascara Set - Volume & Micro-Fiber - Waterproof Mascaras - Lengthening Mexican Mascara Smudge Resistant Long Lasting Clump-Free Formula for a Natural Full Lash Look (3 Pack)**Generic**$16.07**4.6★68 rev](https://www.amazon.com/dp/B0FYGXQR83) [4**3 Pcs PROSA - PROFESIONAL Maxi Volumn Black MASCARA 4 IN 1 LONGER THICKER P1**Prosa**$11.84**4.5★1,525 rev](https://www.amazon.com/dp/B079QP8SPS) [5**Prosa 4 en Uno Mascara Waterproof Black with Micro Fibers Non Clumping**Prosa**$5.72**4.4★550 rev](https://www.amazon.com/dp/B011JC995O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Prosa Mascara Set - Volume & Micro-Fiber - Waterproof Mascaras - Lengthening Mexican Mascara Smudge Resistant Long Lasting Clump-Free Formula for a Natural Full Lash Look (3 Pack)**Generic**$16.07**68 rev8mo ago](https://www.amazon.com/dp/B0FYGXQR83) [**Prsa Mascara Set of 3 Piece Bundle Set (Microfibras + Profesional + MaxiVolumen) - Waterproof Makeup - Alargadora + Volumen + Efecto Extensiones**Generic**$13.48**71 rev11mo ago](https://www.amazon.com/dp/B0FMPHNS8M) [**Biss Blush 4g c/u Intense Pigmentation Smooth Texture Matte and Satin Finishes (10 Raspberry)**Bissú**$10.81**387 rev2y ago](https://www.amazon.com/dp/B0CR8V1PHY) [**Biss Blush 4g Intense Pigmentation Soft Texture Matte and Satin Finishes 07 Terracota**Bissú**$12.02**387 rev2y ago](https://www.amazon.com/dp/B0CR8VNGT5) [**Prosa Mascara Professional Collection for Amplified Volume Complete Lash Length Deep Ebony Shade and Enduring All-Day Glamour Pack of 5**--**$22.01**470 rev2y ago](https://www.amazon.com/dp/B0CGKNY4HW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Prosa Mascara Set - Volume & Micro-Fiber - Waterproof Mascaras - Lengthening Mexican Mascara Smudge Resistant Long Lasting Clump-Free Formula for a Natural Full Lash Look (3 Pack)**Generic**$16.07**4.6★**▲ 95%**](https://www.amazon.com/dp/B0FYGXQR83) [**Biss Blush 4g Intense Pigmentation Soft Texture Matte and Satin Finishes 07 Terracota**Bissú**$12.02**4.4★**▲ 77%**](https://www.amazon.com/dp/B0CR8VNGT5) [**Prosa New Mascara 4-in-1 Maxi-Volume Silicon Mascara**PROS**$6.92**4.3★**▲ 48%**](https://www.amazon.com/dp/B08QYJKV4K) [**Prosa 4 IN 1 Maxi-Volume Mascara by Prosa**Prosa**$5.94**4.3★**▲ 21%**](https://www.amazon.com/dp/B01LMNAVQQ) [**Prosa 4 en 1 Professional Silicon Brush Mascara Waterproof Formula Lash Oil with Mamey Seed Aloe Vera Jojoba Wheat Germ 13 g**Topnice**$6.56**4.6★**— 2%**](https://www.amazon.com/dp/B0BT9NCZ88)
**~~View all trending →~~**
## **What buyers say about apple mascara**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**50%
*“Best mascara”*
**Quality-Overall**20%
*“Good quality”*
**Advertised Vs Actual Product**4%
*“They work as advertised”*
**Value For Money**4%
*“love the price too”*
**Water Resistance**3%
*“Love how its waterproof”*
**Hair Styling**2%
*“the best for my lashes that never hold a curl”*
**Ease Of Use**2%
*“Easy to use”*
**Smudge Resistance**2%
*“doesn't smudge”*
**Durability**1%
*“It lasts well during the day”*
**Adhesion/Stickiness**1%
*“stays on really well”*
### **What buyers complain about **
**Moist/Dry**40%
*“Arrived dry must be an old product”*
**Eyelash Quality**12%
*“It does nothing for my lashes”*
**Oily/Greasy**8%
*“To me the oil burns my eye a little bit no matter how much or how I put it”*
**Advertised Vs Actual Product**7%
*“Does not contain 13g shown in picture, only 11g”*
**Value For Money**5%
*“That is over 15% less than what I paid for”*
**Ease Of Cleaning**4%
*“So messy”*
**Water Resistance**4%
*“Not waterproof”*
**Functionality-Overall**4%
*“It doesn't work for me”*
**Ease Of Use**2%
*“Couldnt use”*
**Allergies**2%
*“I did have to stop using it every night because it caused my eye to irritate”*
### **Top return reasons **
**Moist/Dry**34%
**Advertised Vs Actual Product**14%
**Functionality-Overall**6%
**Product Condition**6%
**Color**6%
**Eyeliner Quality**4%
**Size-Overall**3%
**Quality-Overall**3%
**Water Resistance**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is apple mascara profitable to sell on Amazon United States?**
- The niche generates $285K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the apple mascara niche?**
- 5 brands and 67 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in apple mascara?**
- Top complaints mined from reviews: Moist/Dry, Eyelash Quality, Oily/Greasy. The return rate is 0.5%.
- **When does demand for apple mascara peak?**
- Demand peaks in Jan–Feb; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the apple mascara niche?**
- Listings span $5.72–$22.01; the average listing price is $10.45 (sweet spot $15–$100). The average incumbent carries 586 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)