---
title: "Apple Cider Vinegar Shampoo — $716K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/apple-cider-vinegar-shampoo"
last_updated: "2026-08-09T06:28:18.967Z"
locale: en
meta:
description: "Niche score 51/100 · $716K/yr market · 370K searches/yr. A deep review moat (28,861 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $716K/yr market · 370K searches/yr. A deep review moat (28,861 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Apple Cider Vinegar Shampoo — $716K/yr Amazon US Niche (2026) - Flapen"
---
# **apple cider vinegar shampoo**
**Worth a look**
Shows low returns (0.5%), but a deep review moat (28,861 avg reviews) keeps it on the watch list.
Market size 69Growth 21Conversion 89Competition 13Returns 97Price range 63Avg price 83Brand share 17Review moat 11Quality gap 68
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.32**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$716K**
$716K/yr · 370K searches
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$8.17–$26.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-7.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****28,861.33**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, apple cider vinegar shampoo is a $716K/yr Amazon United States market (370K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apple cider vinegar shampoo market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$550K–$733K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#183**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**3%**
- Aveeno61% - Majestic Pure12% - RENPURE9% - PURA D'OR6% - WOW Life Science5% - BELLISSO4% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.
25K15KPrime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/apple-cider-vinegar-shampoo/trend)
## **Top apple cider vinegar shampoo search terms**
- **apple cider vinegar shampoo**151K/yr-4.9%6.1% conv. - **aveeno apple cider vinegar shampoo**61K/yr-14.8%18.7% conv. - **apple cider shampoo**25K/yr-3.5%6.7% conv. - **aveeno clarifying shampoo**29K/yr-20.5%16.7% conv. - **acv shampoo**17K/yr+3.7%3.5% conv. - **head and shoulders apple cider vinegar shampoo**19K/yr-15.8%0.9% conv. - **wow apple cider vinegar shampoo**7K/yr+67.5%6.3% conv. - **vinegar shampoo**7K/yr+5.6%4.4% conv. - **aveeno apple cider vinegar**4K/yr+116.4%17.3% conv. - **head and shoulders apple cider vinegar**6K/yr+0.0%0.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/apple-cider-vinegar-shampoo/search-terms)
## **Top apple cider vinegar shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$107K30%$215K45%$322K60%$430K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aveeno Apple Cider Vinegar Clarifying Shampoo Shine Enhancing 12 fl oz**Aveeno**$8.17**4.5★17,094 rev](https://www.amazon.com/dp/B07HMVMTN6) [2**Aveeno Apple Cider Vinegar Shampoo + Conditioner Set Hair Care Bundle for Balance & High Shine Daily Clarifying & Soothing Scalp Shampoo & Conditioner for Oily & Dull Hair Two Pack 2 x 12 fl. oz**Aveeno**$17.37**4.6★1,835 rev](https://www.amazon.com/dp/B09PJ4WYNV) [3**Renpure Apple Cider Vinegar & Aloe Shampoo Plant-Based Clarifies Removes Residue and Nourishes for Shiny Healthy Hair For Dull Hair - Apple Cider Vinegar Aloe Leaf Juice 24 Fl Oz**RENPURE**$9.41**4.4★4,990 rev](https://www.amazon.com/dp/B0DF34VSP9) [4**Majestic Pure Apple Cider Vinegar Shampoo - Restores Shine & Reduces Itchy Scalp Dandruff & Frizz - Sulfate Free for All Hair Types Men and Women - 16 fl oz**Majestic Pure**$14.26**4.3★14,397 rev](https://www.amazon.com/dp/B08BG67576) [5**PURA DOR Apple Cider Vinegar Thin2Thick Set Shampoo & Hair Regrowth Conditioner for Clarifying Detox w/Biotin Keratin Caffeine Castor Oil All Hair Type Men and Women 16oz x 2**PURA D'OR**$26.84**4.3★66,960 rev](https://www.amazon.com/dp/B07VSXNR2Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Renpure Apple Cider Vinegar & Aloe Shampoo Plant-Based Clarifies Removes Residue and Nourishes for Shiny Healthy Hair For Dull Hair - Apple Cider Vinegar Aloe Leaf Juice 24 Fl Oz**RENPURE**$9.41**4,990 rev1y ago](https://www.amazon.com/dp/B0DF34VSP9) [**Aveeno Apple Cider Vinegar Shampoo + Conditioner Set Hair Care Bundle for Balance & High Shine Daily Clarifying & Soothing Scalp Shampoo & Conditioner for Oily & Dull Hair Two Pack 2 x 12 fl. oz**Aveeno**$17.37**1,835 rev4y ago](https://www.amazon.com/dp/B09PJ4WYNV) [**Majestic Pure Apple Cider Vinegar Shampoo - Restores Shine & Reduces Itchy Scalp Dandruff & Frizz - Sulfate Free for All Hair Types Men and Women - 16 fl oz**Majestic Pure**$14.26**14,397 rev6y ago](https://www.amazon.com/dp/B08BG67576) [**Apple Cider Vinegar Shampoo and Conditioner Set - Stop Flaky and Itchy Scalp Sulfate Paraben Free Anti Dandruff Soothing Treatment for Dry Oily and Damaged Hair - Intense Care for Women and Men**BELLISSO**$23.90**46,563 rev6y ago](https://www.amazon.com/dp/B082RDKMPP) [**MAJESTIC PURE Apple Cider Vinegar Shampoo and Avocado Coconut Conditioner Set - Restores Shine & Reduces Itchy Scalp Dandruff & Frizz - Sulfate Free for All Hair Types Men and Women - 2 x 16 fl oz**Majestic Pure**$23.90**22,949 rev6y ago](https://www.amazon.com/dp/B07XSN63KL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAJESTIC PURE Apple Cider Vinegar Shampoo and Avocado Coconut Conditioner Set - Restores Shine & Reduces Itchy Scalp Dandruff & Frizz - Sulfate Free for All Hair Types Men and Women - 2 x 16 fl oz**Majestic Pure**$23.90**4.2★**▲ 36%**](https://www.amazon.com/dp/B07XSN63KL) [**Apple Cider Vinegar Shampoo and Conditioner Set - Stop Flaky and Itchy Scalp Sulfate Paraben Free Anti Dandruff Soothing Treatment for Dry Oily and Damaged Hair - Intense Care for Women and Men**BELLISSO**$23.90**4.3★**▲ 27%**](https://www.amazon.com/dp/B082RDKMPP) [**PURA DOR Apple Cider Vinegar Thin2Thick Set Shampoo & Hair Regrowth Conditioner for Clarifying Detox w/Biotin Keratin Caffeine Castor Oil All Hair Type Men and Women 16oz x 2**PURA D'OR**$26.84**4.3★**— 9%**](https://www.amazon.com/dp/B07VSXNR2Z) [**Aveeno Apple Cider Vinegar Clarifying Shampoo Shine Enhancing 12 fl oz**Aveeno**$8.17**4.5★**— 8%**](https://www.amazon.com/dp/B07HMVMTN6) [**Renpure Apple Cider Vinegar & Aloe Shampoo Plant-Based Clarifies Removes Residue and Nourishes for Shiny Healthy Hair For Dull Hair - Apple Cider Vinegar Aloe Leaf Juice 24 Fl Oz**RENPURE**$9.41**4.4★**— 6%**](https://www.amazon.com/dp/B0DF34VSP9)
**~~View all trending →~~**
## **What buyers say about apple cider vinegar shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**20%
*“I think the scent of it is really nice and unoffensive”*
**Soft Feel**12%
*“My hair feels soft”*
**Cleansing**9%
*“Great clean feeling”*
**Quality-Overall**9%
*“Decent shampoo”*
**Hair Growth**8%
*“it has drastically reduced my hair loss”*
**Value For Money**3%
*“Good price”*
**Moist/Dry**3%
*“It didn't dry my hair out”*
**Brightness/Shine/Glow**3%
*“Natural Glow up”*
**Ease Of Cleaning**2%
*“I also appreciate that it cleans thoroughly while still being gentle enough for regular use”*
**Suitability Straight Hair**2%
*“Makes your hair thicker”*
### **What buyers complain about **
**Allergies**8%
*“became so itchy after using”*
**Smell**8%
*“I have a lingering odor in my hair that is NOT attractive”*
**Leak-Proof**7%
*“I'm not sure what the bottle leakage issue is”*
**Moist/Dry**5%
*“Very Drying”*
**Functionality-Overall**5%
*“Product dont look right pump unuseable”*
**Motor Power**5%
*“pump lid came broke product is fine”*
**Hair Related**4%
*“Had to treat my hair for a month”*
**Damage/Burn Hair**4%
*“it just made my hair brittle”*
**Oily/Greasy**3%
*“It made my hair limp and greasy looking”*
**Size-Overall**3%
*“Size of bottle was bigger than expected. in a good way”*
### **Top return reasons **
**Leak-Proof**24%
**Smell**13%
**Advertised Vs Actual Product**8%
**Functionality-Overall**7%
**Moist/Dry**7%
**Suitability Short Hair**5%
**Size-Overall**5%
**Value For Money**4%
**Damage/Burn Hair**4%
**Oily/Greasy**3%
## **Common questions**
- **Is apple cider vinegar shampoo profitable to sell on Amazon United States?**
- The niche generates $716K/yr across 9 tracked products. 90-day search growth is -7.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the apple cider vinegar shampoo niche?**
- 7 brands and 47 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in apple cider vinegar shampoo?**
- Top complaints mined from reviews: Allergies, Smell, Leak-Proof. The return rate is 0.5%.
- **When does demand for apple cider vinegar shampoo peak?**
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the apple cider vinegar shampoo niche?**
- Listings span $8.17–$26.84; the average listing price is $18.32 (sweet spot $15–$100). The average incumbent carries 28,861 reviews — the moat a new listing must climb.
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