---
title: "Apple Body Wash — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/apple-body-wash"
last_updated: "2026-08-09T05:34:37.488Z"
locale: en
meta:
description: "Niche score 40/100 · $81K/yr market · 113K searches/yr · $13.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $81K/yr market · 113K searches/yr · $13.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Apple Body Wash — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **apple body wash**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 21Conversion 62Competition 28Returns 97Price range 56Avg price 60Brand share 13Review moat 64Quality gap 32
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****948.22**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.23**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.17–$25.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-7.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$81K**
$81K/yr · 113K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, apple body wash is a $81K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 40/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apple body wash market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$79K–$106K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#854**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **22%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**60**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**4%**
- Dove67% - Suave17% - DOVE MEN + CARE4% - Native4% - Bath & Body Works3% - White Rain2% - Open — no brand owns it (3 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 20 weeks — -7.5% search growth over the last 90 days.
2K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/apple-body-wash/trend)
## **Top apple body wash search terms**
- **apple body wash**24K/yr+15.2%3.1% conv. - **dove plant milk body wash**26K/yr-22.4%8.7% conv. - **green apple body wash**10K/yr+25.8%4.0% conv. - **suave green apple shampoo**9K/yr-4.2%2.2% conv. - **dove plant milk**7K/yr-22.4%5.6% conv. - **dove oat milk body wash**7K/yr-13.1%6.2% conv. - **apple scented body wash**6K/yr+6.0%3.1% conv. - **suave apple shampoo**4K/yr+16.2%2.9% conv. - **dove milk body wash**6K/yr-20.0%5.4% conv. - **dove plant based body wash**4K/yr+6.3%7.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/apple-body-wash/search-terms)
## **Top apple body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$16K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dove Plant Milk Cleansing Body Wash Almond Milk & Green Apple for Moisturized Skin Gentle Cleanser No Sulfates or Parabens pH balanced 17.5 fl oz**Dove**$7.87**4.7★730 rev](https://www.amazon.com/dp/B0DB69V7QN) [2**Dove Plant Milk Cleansing Body Wash Oat Milk & Berry Brulee for Moisturized Skin Gentle Cleanser No Sulfate or Parabens pH balanced 17.5 fl oz**Dove**$8.55**4.7★1,397 rev](https://www.amazon.com/dp/B0DB6CKV74) [3**Suave Moisturizing Body Wash with Juicy Apple and Vitamin E Extract No Parabens No Phtahaltes 18 Oz Pack of 6**Suave**$17.97**4.7★388 rev](https://www.amazon.com/dp/B0CNKZSZND) [4**Dove Plant Milk Body Wash Coconut & Lychee 17.5 fl oz I Plant milk body wash with coconut milk blend and tropical lychee scent for soft moisturized and healthy-looking skin**Dove**$7.72**4.5★949 rev](https://www.amazon.com/dp/B0DB6BJ1TG) [5**Dove Plant Milk Cleansing Body Wash Acai & Rice Milk For Women For Moisturized Skin 17.5 fl oz**Dove**$8.99**4.7★186 rev](https://www.amazon.com/dp/B0G2P8ZQ24)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dove Limited Edition Holiday Treats Body Wash for Deep Nourishment Apple Cider Carmel 20 oz**DOVE MEN + CARE**$8.21**82 rev7mo ago](https://www.amazon.com/dp/B0G76GVQJD) [**Dove Plant Milk Cleansing Body Wash Acai & Rice Milk For Women For Moisturized Skin 17.5 fl oz**Dove**$8.99**186 rev7mo ago](https://www.amazon.com/dp/B0G2P8ZQ24) [**Native Body Wash with Naturally Derived Ingredients Honey Crisp & Cider Sulfate & Paraben Free For Women & Men SkinLoving Cleanser 18 oz (2Pack)**Native**$13.52**1,754 rev10mo ago](https://www.amazon.com/dp/B0FP66VBMH) [**Native Body Wash with Naturally Derived Ingredients Apple Butter & Strudel Sulfate & Paraben Free For Women & Men SkinLoving Cleanser 18 oz (2Pack)**Native**$12.44**1,754 rev10mo ago](https://www.amazon.com/dp/B0FP69WY64) [**Suave Moisturizing Body Wash with Juicy Apple and Vitamin E Extract No Parabens No Phtahaltes 18 Oz Pack of 6**Suave**$20.00**388 rev10mo ago](https://www.amazon.com/dp/B0FNNDGY75)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Native Body Wash with Naturally Derived Ingredients Honey Crisp & Cider Sulfate & Paraben Free For Women & Men SkinLoving Cleanser 18 oz (2Pack)**Native**$13.52**4.6★**▲ 187%**](https://www.amazon.com/dp/B0FP66VBMH) [**Suave Moisturizing Body Wash with Juicy Apple and Vitamin E Extract No Parabens No Phtahaltes 18 Oz Pack of 6**Suave**$20.00**4.7★**▲ 124%**](https://www.amazon.com/dp/B0FNNDGY75) [**Dove Limited Edition Holiday Treats Body Wash for Deep Nourishment Apple Cider Carmel 20 oz**DOVE MEN + CARE**$8.21**3.7★**▲ 116%**](https://www.amazon.com/dp/B0G76GVQJD) [**Bath and Body Works (2) Country Apple Shower Gels-10 oz. Bottles**Bath & Body Works**$24.58**4.8★**▲ 83%**](https://www.amazon.com/dp/B00Z7RXED6) [**Dove Plant Milk Cleansing Body Wash Acai & Rice Milk For Women For Moisturized Skin 17.5 fl oz**Dove**$8.99**4.7★**▲ 72%**](https://www.amazon.com/dp/B0G2P8ZQ24)
**~~View all trending →~~**
## **What buyers say about apple body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**51%
*“The scent is beautiful”*
**Soft Feel**9%
*“Smooth feeling”*
**Lather**6%
*“easy to lather”*
**Moist/Dry**4%
*“It's always moisturizing”*
**Value For Money**4%
*“Good product at a reasonable price”*
**Cleansing**3%
*“clean and refreshing”*
**Quality-Overall**3%
*“the quality remains consistent”*
**Suitability Dry Skin**2%
*“But it didn't dry my skin out and that's important”*
**Size-Overall**1%
*“It's a nice size”*
**Allergies**1%
*“No allergies”*
### **What buyers complain about **
**Smell**42%
*“SMELLS AWFUL”*
**Leak-Proof**7%
*“leaked out”*
**Allergies**4%
*“I tend to feel itchy”*
**Sensitivity-Overall**3%
*“Not for very sensitive skin”*
**Moist/Dry**2%
*“if your hair is dry it wont work”*
**Lather**2%
*“Lather builds slower than expected”*
**Dilute/Watery**2%
*“Watery wasn't think Watery”*
**Strength**1%
*“Just wasnt strong enough for my liking”*
**Value For Money**1%
*“it's really expensive for how little product you actually get”*
**Suitability Dry Skin**1%
*“dry after using many body washes”*
### **Top return reasons **
**Smell**39%
**Leak-Proof**38%
**Advertised Vs Actual Product**7%
**Product Condition**5%
**Value For Money**2%
**Defective Material/Parts**2%
**Stain Resistance**1%
**Functionality-Overall**1%
**Adhesion/Stickiness**1%
**Moist/Dry**1%
## **Common questions**
- **Is apple body wash profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 18 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the apple body wash niche?**
- 9 brands and 60 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in apple body wash?**
- Top complaints mined from reviews: Smell, Leak-Proof, Allergies. The return rate is 0.6%.
- **What does it cost to enter the apple body wash niche?**
- Listings span $7.17–$25.11; the average listing price is $13.23 (sweet spot $15–$100). The average incumbent carries 948 reviews — the moat a new listing must climb.
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