---
title: "Apothecary Hand Soap — $114K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/apothecary-hand-soap"
last_updated: "2026-08-09T11:01:01.409Z"
locale: en
meta:
description: "Niche score 56/100 · $114K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $114K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Apothecary Hand Soap — $114K/yr Amazon US Niche (2026) - Flapen"
---
# **apothecary hand soap**
**Worth a look**
Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 27Growth 27Conversion 71Competition 88Returns 95Price range 78Avg price 95Brand share 29Review moat 56Quality gap 37
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.10**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Price range**
**Great****$5.92–$49.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,261.11**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$114K**
$114K/yr · 72K searches
**Growth**
**Okay****+1.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, apothecary hand soap is a $114K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep. Verdict: Worth a look — 56/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apothecary hand soap market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$121K–$145K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#436**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**661**
**Top-5 brand share**
**88%**
Top 20: 99%
**Top-5 click share**
**27%**
Top 20: 65%
**Open market**
**11%**
- Thymes73% - Muse Apothecary6% - Home & Body Company4% - Mrs. MEYER'S4% - Newport + Home Hand Soap Co2% - Soapbox2% - Open — no brand owns it (17 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/apothecary-hand-soap/trend)
## **Top apothecary hand soap search terms**
- **thymes hand soap**36K/yr-11.0%9.1% conv. - **glass hand soap**8K/yr+27.2%1.9% conv. - **glass bottle hand soap**5K/yr+29.9%1.9% conv. - **hand soap in glass bottle**5K/yr+47.4%2.6% conv. - **hand soap glass**5K/yr+30.6%2.6% conv. - **thymes soap**4K/yr-12.2%7.2% conv. - **thymes hand soap refill**3K/yr-26.3%8.0% conv. - **thyme hand soap**3K/yr-19.7%8.6% conv. - **thymes hand wash**3K/yr-24.7%10.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/apothecary-hand-soap/search-terms)
## **Top apothecary hand soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thymes Hand Wash - 15 Fl Oz - Washed Linen**Thymes**$28.89**4.5★110 rev](https://www.amazon.com/dp/B07NRV8RDF) [2**Thymes Hand Wash - 15 Fl Oz - Lemon Leaf**Thymes**$28.91**4.6★2,360 rev](https://www.amazon.com/dp/B084BY3ZTW) [3**Thymes Cyprus Sea Salt Large Hand Wash (15.0 fl oz)**Thymes**$28.91**4.6★2,360 rev](https://www.amazon.com/dp/B0CXGCC8Z5) [4**Thymes Nourishing Hand Wash - Liquid Hand Soap for Bathroom or Kitchen - Liquid Soap with Notes of Eucalyptus Oil Lemon Petitgrain Bergamot Lemongrass & Lush Fir (Eucalyptus 9.4 fl oz)**Thymes**$25.66**4.5★109 rev](https://www.amazon.com/dp/B0DL7VSMFX) [5**Thymes Hand Wash - Moisturizing Hand Soap Dispenser with Pump - Skin Care - Hydrating Liquid Soap Scented with Notes of Dewy Leaves Lily of the Valley Lemon Verbena & Bergamot (Lemon Leaf 9 fl oz)**Thymes**$15.96**4.7★298 rev](https://www.amazon.com/dp/B084BWQP7C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Apothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company**Home & Body Company**$39.66**30 rev9mo ago](https://www.amazon.com/dp/B0FST5PVGZ) [**Thymes Moisturizing Hand Wash Soap with Pump - Luxury Hand Soap Gently Cleanses & Moisturizes - Skin Care with Glycerin & Jojoba - Heady Floral Fragrance (Goldleaf 8.25 oz)**Thymes**$15.90**9 rev11mo ago](https://www.amazon.com/dp/B0FK9DNGQC) [**Thymes Hand Wash - 15 Fl Oz - Frasier Fir**Thymes**$28.94**51 rev11mo ago](https://www.amazon.com/dp/B0FK9ZXMGY) [**Thymes Hand Wash Refill - Lightly Scented Liquid Hand Soap for Bathroom and Kitchen Refill - Moisturizing Formula with Natural Ingredients (Frasier Fir 24.5 fl oz)**Thymes**$35.87**34 rev11mo ago](https://www.amazon.com/dp/B0FK9QGXSL) [**Thymes Nourishing Hand Wash - Liquid Hand Soap for Bathroom or Kitchen - Liquid Soap with Notes of Eucalyptus Oil Lemon Petitgrain Bergamot Lemongrass & Lush Fir (Eucalyptus 9.4 fl oz)**Thymes**$25.66**109 rev1y ago](https://www.amazon.com/dp/B0DL7VSMFX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Apothecary 101 Glass Hand Soap Set Sea Salt Verbena Huckleberry Lily Rose Coconut Citrus 16 Fl Oz Bottles Home and Body Company**Home & Body Company**$39.66**4.1★**▲ 149%**](https://www.amazon.com/dp/B0FST5PVGZ) [**Thymes Hand Wash - 15 Fl Oz - Fresh-Cut Basil**Thymes**$28.97**4.3★**▲ 138%**](https://www.amazon.com/dp/B07PZF8C4Z) [**Thymes Hand Wash Refill - Scented Liquid Hand Soap Refill - Deeply Cleansing & Hydrating Formula - Liquid Soap with Aloe Vera & Jojoba Oil - Plant-Based Skin Care (Eucalyptus 24.5 fl oz)**Thymes**$35.76**4.8★**▲ 94%**](https://www.amazon.com/dp/B0B75V5C7Q) [**MRS. MEYERS CLEAN DAY Foaming Hand Soap Dispenser & Concentrate Starter Kit 1 Glass Dispenser (10 Fl. Oz.) & 2 Concentrated Refills (2 Fl.Oz. each) Rain Water Makes 20 Fl. Oz. of Foaming Soap Total**Mrs. MEYER'S**$16.81**4.7★**▲ 85%**](https://www.amazon.com/dp/B0BTTV7ZZF) [**Thymes Moisturizing Hand Wash Soap with Pump - Luxury Hand Soap Gently Cleanses & Moisturizes - Skin Care with Glycerin & Olive Oil - Herbaceous Fresh Fragrance (Olive Leaf 8.25 oz)**Thymes**$15.92**4.6★**▲ 81%**](https://www.amazon.com/dp/B002WJHL54)
**~~View all trending →~~**
## **What buyers say about apothecary hand soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**36%
*“Clean smell”*
**Quality-Overall**11%
*“High quality and packed with care”*
**Dispensing Mechanism**5%
*“Beautiful dispensers”*
**Value For Money**5%
*“Excellent value”*
**Soft Feel**4%
*“they feel soft”*
**Cleansing**3%
*“rinses clean”*
**Lather**3%
*“Beautiful fragrance and luxurious lather”*
**Design-Overall**3%
*“I love the timeless design it has and the quality”*
**Color**3%
*“Color is great”*
**Moist/Dry**3%
*“Very hydrating”*
### **What buyers complain about **
**Smell**16%
*“Smells horrible”*
**Motor Power**14%
*“BAD PUMP”*
**Leak-Proof**8%
*“It leaks”*
**Value For Money**8%
*“But pricey”*
**Dispensing Mechanism**6%
*“I have no way to dispense it”*
**Functionality-Overall**4%
*“Pumps don't work”*
**Size-Overall**3%
*“it was a little shorter”*
**Ease Of Use**3%
*“I cant get out”*
**Moist/Dry**3%
*“didnt dry the skin as some do”*
**Durability**3%
*“Sucks first week of use”*
### **Top return reasons **
**Motor Power**31%
**Smell**20%
**Leak-Proof**12%
**Dispensing Mechanism**8%
**Size-Overall**6%
**Color**4%
**Advertised Vs Actual Product**4%
**Value For Money**3%
**Defective Material/Parts**2%
**Material Quality**2%
## **Common questions**
- **Is apothecary hand soap profitable to sell on Amazon United States?**
- The niche generates $114K/yr across 66 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the apothecary hand soap niche?**
- 23 brands and 661 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in apothecary hand soap?**
- Top complaints mined from reviews: Smell, Motor Power, Leak-Proof. The return rate is 1.0%.
- **When does demand for apothecary hand soap peak?**
- Demand peaks in Sep; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the apothecary hand soap niche?**
- Listings span $5.92–$49.07; the average listing price is $24.10 (sweet spot $15–$100). The average incumbent carries 1,261 reviews — the moat a new listing must climb.
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