---
title: "Aos Deodorant for Men — $14K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/aos-deodorant-for-men"
last_updated: "2026-08-09T07:22:02.812Z"
locale: en
meta:
description: "Niche score 36/100 · $14K/yr market · 76K searches/yr · $17.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $14K/yr market · 76K searches/yr · $17.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Aos Deodorant for Men — $14K/yr Amazon US Niche (2026) - Flapen"
---
# **aos deodorant for men**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 3Growth 45Conversion 13Competition 16Returns 98Price range 69Avg price 81Brand share 0Review moat 22Quality gap 65
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.21**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.36–$32.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+16.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,340.64**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$14K**
$14K/yr · 76K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, aos deodorant for men is a $14K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aos deodorant for men market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$69K–$86K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#1,236**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **64%**
- **Out of stock**
- **30.8%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Art of Sport93% - Every Man Jack2% - Duke Cannon Supply Co.2% - Native2% - Dr. Squatch1%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +16.4% search growth over the last 90 days.
2K2KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/aos-deodorant-for-men/trend)
## **Top aos deodorant for men search terms**
- **aos deodorant for men**21K/yr-4.7%2.0% conv. - **art of sport deodorant**10K/yr+84.5%1.4% conv. - **aos**14K/yr+19.5%0.3% conv. - **art of sport**12K/yr+35.5%1.7% conv. - **art of sport deodorant for men**13K/yr-32.8%2.9% conv. - **aos deodorant**6K/yr+86.6%0.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/aos-deodorant-for-men/search-terms)
## **Top aos deodorant for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$3K30%$4K40%$5K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Art of Sport Mens Deodorant Talc Free Sandalwood Fragrance Made with Natural Botanicals Green Tea Made for Athletes Defy Scent 2.7 Ounce**Art of Sport**$14.45**4.2★5,184 rev](https://www.amazon.com/dp/B0FD512Z6Y) [2**Art of Sport Mens Deodorant Talc Free Eucalyptus Fragrance Made with Natural Botanicals Green Tea Made for Athletes Victory Scent 2.7 Ounce**Art of Sport**$14.42**4.2★5,184 rev](https://www.amazon.com/dp/B0FD4X4SMT) [3**Art of Sport Mens Antiperspirant Eucalyptus Made with Natural Botanicals Made for Athletes Victory Scent 2.7 Ounce**Art of Sport**$14.72**4.4★226 rev](https://www.amazon.com/dp/B0FD4Z6VHQ) [4**Art of Sport Mens 2-in-1 Body Wash and Shampoo with Charcoal Activated Sandalwood Fragrance Made for Athletes Defy Scent 16 fl oz (Pack of 2)**Art of Sport**$17.63**4.6★112 rev](https://www.amazon.com/dp/B0CN7CJ8FS) [5**Art of Sport Mens 2-in-1 Body Wash and Shampoo with Charcoal Activated Eucalyptus Fragrance Made for Athletes Victory Scent 16 fl oz (Pack of 2)**Art of Sport**$19.20**4.6★112 rev](https://www.amazon.com/dp/B0CN7DP446)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Art of Sport Mens Deodorant Talc Free Sandalwood Fragrance Made with Natural Botanicals Green Tea Made for Athletes Defy Scent 2.7 Ounce**Art of Sport**$14.45**5,184 rev4mo ago](https://www.amazon.com/dp/B0FD512Z6Y) [**Art of Sport Mens Deodorant Talc Free Eucalyptus Fragrance Made with Natural Botanicals Green Tea Made for Athletes Victory Scent 2.7 Ounce**Art of Sport**$14.42**5,184 rev4mo ago](https://www.amazon.com/dp/B0FD4X4SMT) [**Art of Sport Mens Antiperspirant Eucalyptus Made with Natural Botanicals Made for Athletes Victory Scent 2.7 Ounce**Art of Sport**$14.72**226 rev4mo ago](https://www.amazon.com/dp/B0FD4Z6VHQ) [**Art of Sport Mens Body Spray Deodorant Aluminum Free Victory Fragrance Made with Natural Botanicals Moisturizing Tea Tree Soap Victory Scent 3.8 Ounce**Art of Sport**$8.53**5 rev4mo ago](https://www.amazon.com/dp/B0FD4YKMX9) [**Dr. Squatch Invisible Glide Natural Mens Deodorant Smooth Glide No Stains Aluminum Free Deodorant Men Safe for Sensitive Skin Wood Barrel Bourbon + Rainforest Rapids 2.65oz (2-Pack)**Dr. Squatch**$24.46**1,044 rev6mo ago](https://www.amazon.com/dp/B0FXN9NF8Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Art of Sport Mens Deodorant Aluminum Free Eucalyptus Fragrance Made with Natural Botanicals Moisturizing Tea Tree Soap Made for Athletes Victory Scent 2.7 Ounce (Legacy Product)**Art of Sport**$24.96**4.2★**▲ 62%**](https://www.amazon.com/dp/B07R5KYCL3) [**Art of Sport Mens Deodorant Talc Free Sandalwood Fragrance Made with Natural Botanicals Green Tea Made for Athletes Defy Scent 2.7 Ounce**Art of Sport**$14.45**4.2★**▲ 50%**](https://www.amazon.com/dp/B0FD512Z6Y) [**Art of Sport Mens Antiperspirant Eucalyptus Made with Natural Botanicals Made for Athletes Victory Scent 2.7 Ounce**Art of Sport**$14.72**4.4★**▲ 48%**](https://www.amazon.com/dp/B0FD4Z6VHQ) [**Art of Sport Mens 2-in-1 Body Wash and Shampoo with Charcoal Activated Sandalwood Fragrance Made for Athletes Defy Scent 16 fl oz (Pack of 2)**Art of Sport**$17.63**4.6★**▲ 31%**](https://www.amazon.com/dp/B0CN7CJ8FS) [**Art of Sport Mens Deodorant Talc Free Eucalyptus Fragrance Made with Natural Botanicals Green Tea Made for Athletes Victory Scent 2.7 Ounce**Art of Sport**$14.42**4.2★**▲ 10%**](https://www.amazon.com/dp/B0FD4X4SMT)
**~~View all trending →~~**
## **What buyers say about aos deodorant for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**49%
*“Fantastic smell”*
**Quality-Overall**7%
*“The deodorant quality is really good”*
**Durability**5%
*“Long lasting,smooth,great smell”*
**Efficiency**3%
*“Works well”*
**Value For Money**3%
*“well worth it”*
**Advertised Vs Actual Product**3%
*“As per Advertised”*
**Ease Of Cleaning**2%
*“Clean”*
**Stain Resistance**2%
*“No more shirt stains”*
**Allergies**2%
*“No irritation”*
**Toxic/Chemical Free**1%
*“Non toxic chemicals”*
### **What buyers complain about **
**Smell**27%
*“Scent doesn't last long”*
**Durability**16%
*“Not very long lasting”*
**Value For Money**10%
*“Bit pricey”*
**Allergies**8%
*“Rash & Irritation Warning”*
**Functionality-Overall**6%
*“Doesnt work”*
**Skin Health**3%
*“Test your skin before you go out. may burn”*
**Quality-Overall**2%
*“cheap that you have to not hold on with too much pressure just to get it back on”*
**Ingredients-Overall**1%
*“Baking soda was the magic ingredient”*
**Sensitivity-Overall**1%
*“I dont think its safe for sensitive skin”*
**Hard Feel**1%
*“Harsh”*
### **Top return reasons **
**Smell**42%
**Advertised Vs Actual Product**13%
**Functionality-Overall**10%
**Defective Material/Parts**5%
**Value For Money**3%
**Ingredients-Overall**3%
**Product Condition**2%
**Durability**2%
**Skin Health**2%
**Leak-Proof**2%
## **Common questions**
- **Is aos deodorant for men profitable to sell on Amazon United States?**
- The niche generates $14K/yr across 14 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +16.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the aos deodorant for men niche?**
- 5 brands and 23 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in aos deodorant for men?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.4%.
- **When does demand for aos deodorant for men peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the aos deodorant for men niche?**
- Listings span $7.36–$32.10; the average listing price is $17.21 (sweet spot $15–$100). The average incumbent carries 10,341 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)