---
title: "Anua Sunscreen — $3.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/anua-sunscreen"
last_updated: "2026-08-09T09:03:20.662Z"
locale: en
meta:
description: "Niche score 55/100 · $3.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $3.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Anua Sunscreen — $3.0M/yr Amazon US Niche (2026) - Flapen"
---
# **anua sunscreen**
**Worth a look**
Shows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 96Growth 50Conversion 67Competition 4Returns 97Price range 91Avg price 95Brand share 0Review moat 43Quality gap 50
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$3.0M**
$3.0M/yr · 2.2M searches
**Avg price**
**Incredible****$22.94**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.84–$37.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+20.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,248.17**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, anua sunscreen is a $3.0M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anua sunscreen market data**
- **Units sold / yr**
- **80K–100K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$1.8M–$2.3M**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#467**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- SKIN100484% - huxihom11% - JISKG5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.6% search growth over the last 90 days.
125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/anua-sunscreen/trend)
## **Top anua sunscreen search terms**
- **centella sunscreen**1.1M/yr+5.6%5.9% conv. - **skin1004 sunscreen**338K/yr+4.4%5.8% conv. - **skin 1004 sunscreen**208K/yr+9.6%6.0% conv. - **tage sunscreen**46K/yr>1,000%0.2% conv. - **madagascar centella sunscreen**93K/yr-3.5%5.8% conv. - **skin1004 madagascar centella hyalu-cica water-fit sun serum**34K/yr+70.3%7.4% conv. - **torriden sunscreen**30K/yr+192.8%0.3% conv. - **protector solar centella**53K/yr+4.7%2.2% conv. - **skin1004 hyalu-cica water-fit sun serum**24K/yr+262.6%9.0% conv. - **centella sunscreen spf**18K/yr+84.7%6.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/anua-sunscreen/search-terms)
## **Top anua sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$605K40%$1.2M60%$1.8M80%$2.4M1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml**SKIN1004**$18.17**4.5★1,043 rev](https://www.amazon.com/dp/B0FXH5LHN8) [2**2PCS Centella Sunscreen SPF 50 50ML Sunscreen Face Serum Daily UV Defense Sunblock Summer Sunscreen for Face Travel Essentials for Black Girl**huxihom**$29.04**4.1★114 rev](https://www.amazon.com/dp/B0G4V78NQT) [3**SKIN1004 Madagascar Centella Air-fit Suncream Light 1.69 fl. oz (50ml)**SKIN1004**$20.37**4.5★1,263 rev](https://www.amazon.com/dp/B0B3FYB9KL) [4**SKIN1004 Hyalu-Cica Moisture Cream Face Moisturizer with Hyaluronic Acid Centella Cream for Deep Hydration Lightweight Nourishing Gel Moisturizer for Face Korean Skin Care 2.53 fl oz / 75ml**SKIN1004**$13.84**4.6★9,855 rev](https://www.amazon.com/dp/B09XKFFQQX) [5**2 Pcs Centella Sunscreen SPF 50 Centella Water-Fit Sun Serum Long-Lasting Protection Nourishing Skin Protection and UV Defens.**JISKG**$18.77**4.5★171 rev](https://www.amazon.com/dp/B0DQ1ZKL5R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SKIN1004 - Madagascar Centella Hyalu-CICA Water-Fit Sun Serum 2-pack OTC**SKIN1004**$37.47**1,043 rev6mo ago](https://www.amazon.com/dp/B0G616CQHX) [**2PCS Centella Sunscreen SPF 50 50ML Sunscreen Face Serum Daily UV Defense Sunblock Summer Sunscreen for Face Travel Essentials for Black Girl**huxihom**$29.04**114 rev7mo ago](https://www.amazon.com/dp/B0G4V78NQT) [**SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml**SKIN1004**$18.17**1,043 rev8mo ago](https://www.amazon.com/dp/B0FXH5LHN8) [**2 Pcs Centella Sunscreen SPF 50 Centella Water-Fit Sun Serum Long-Lasting Protection Nourishing Skin Protection and UV Defens.**JISKG**$18.77**171 rev1y ago](https://www.amazon.com/dp/B0DQ1ZKL5R) [**SKIN1004 Hyalu-Cica Moisture Cream Face Moisturizer with Hyaluronic Acid Centella Cream for Deep Hydration Lightweight Nourishing Gel Moisturizer for Face Korean Skin Care 2.53 fl oz / 75ml**SKIN1004**$13.84**9,855 rev3y ago](https://www.amazon.com/dp/B09XKFFQQX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2PCS Centella Sunscreen SPF 50 50ML Sunscreen Face Serum Daily UV Defense Sunblock Summer Sunscreen for Face Travel Essentials for Black Girl**huxihom**$29.04**4.1★**▲ 50%**](https://www.amazon.com/dp/B0G4V78NQT) [**SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml**SKIN1004**$18.17**4.5★**▲ 31%**](https://www.amazon.com/dp/B0FXH5LHN8) [**SKIN1004 - Madagascar Centella Hyalu-CICA Water-Fit Sun Serum 2-pack OTC**SKIN1004**$37.47**4.5★**▲ 18%**](https://www.amazon.com/dp/B0G616CQHX) [**2 Pcs Centella Sunscreen SPF 50 Centella Water-Fit Sun Serum Long-Lasting Protection Nourishing Skin Protection and UV Defens.**JISKG**$18.77**4.5★**▼ 31%**](https://www.amazon.com/dp/B0DQ1ZKL5R) [**SKIN1004 Hyalu-Cica Moisture Cream Face Moisturizer with Hyaluronic Acid Centella Cream for Deep Hydration Lightweight Nourishing Gel Moisturizer for Face Korean Skin Care 2.53 fl oz / 75ml**SKIN1004**$13.84**4.6★**▼ 50%**](https://www.amazon.com/dp/B09XKFFQQX)
**~~View all trending →~~**
## **What buyers say about anua sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**14%
*“its perfect for sensitive skin”*
**Moist/Dry**13%
*“Nice Hydration”*
**Quality-Overall**9%
*“Overall great product, nice texture and very moisturizing”*
**Weight Light**8%
*“It's nice and light and does not feel heavy on your skin”*
**Soft Feel**7%
*“Feels good”*
**Absorbency**4%
*“it absorbs nicely”*
**Texture/Consistency-Overall**3%
*“I like the creamy texture”*
**Brightness/Shine/Glow**3%
*“Makes me look shiny”*
**Suitability Dry Skin**3%
*“It's highly moisturizing”*
**Smell**3%
*“It is fragrance free”*
### **What buyers complain about **
**Allergies**13%
*“had rash all over”*
**Smell**11%
*“not a strong smell”*
**Skin Health**7%
*“It completely melts into the skin”*
**Sensitivity-Overall**6%
*“Not for sensitive skin”*
**Suitability Oily Skin**5%
*“It ur skin is oily dont buy it”*
**Oily/Greasy**3%
*“make my face so oily”*
**Moist/Dry**2%
*“Feels less hydrating”*
**Suitability Combination Skin**2%
*“my skin does not look happy”*
**Suitability Dry Skin**2%
*“it does not dry down”*
**Value For Money**2%
*“Expensive”*
### **Top return reasons **
**Advertised Vs Actual Product**17%
**Value For Money**8%
**Ingredients-Overall**7%
**Oily/Greasy**7%
**Smell**7%
**Functionality-Overall**5%
**Texture/Consistency-Overall**4%
**Product Condition**4%
**Moist/Dry**4%
**Suitability Combination Skin**3%
## **Common questions**
- **Is anua sunscreen profitable to sell on Amazon United States?**
- The niche generates $3.0M/yr across 6 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +20.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the anua sunscreen niche?**
- 3 brands and 21 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in anua sunscreen?**
- Top complaints mined from reviews: Allergies, Smell, Skin Health. The return rate is 0.6%.
- **When does demand for anua sunscreen peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the anua sunscreen niche?**
- Listings span $13.84–$37.47; the average listing price is $22.94 (sweet spot $15–$100). The average incumbent carries 2,248 reviews — the moat a new listing must climb.
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