---
title: "Trend — antifungal soap - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/antifungal-soap/trend"
last_updated: "2026-08-09T11:17:33.793Z"
locale: en
meta:
  description: "Niche score 69/100 · $1.7M/yr market · 958K searches/yr · $18.69 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 69/100 · $1.7M/yr market · 958K searches/yr · $18.69 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — antifungal soap - Flapen"
---

# **antifungal soap**

**Launch it**

A $1.7M/yr market growing +13.0% this quarter with returns at 0.3% — clears our launch bar.

Market size 90Growth 41Conversion 86Competition 71Returns 98Price range 68Avg price 84Brand share 77Review moat 24Quality gap 33

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.7M**

$1.7M/yr · 958K searches

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$18.69**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$2.20–$42.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+13.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,414.89**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend