---
title: "Antifungal Nail Polish — $198K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/antifungal-nail-polish"
last_updated: "2026-08-09T13:21:50.017Z"
locale: en
meta:
description: "Niche score 62/100 · $198K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $198K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Antifungal Nail Polish — $198K/yr Amazon US Niche (2026) - Flapen"
---
# **antifungal nail polish**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 39Growth 70Conversion 40Competition 65Returns 97Price range 73Avg price 83Brand share 51Review moat 23Quality gap 79
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.32**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$6.92–$36.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+52.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$198K**
$198K/yr · 336K searches
**Review moat**
**Bad****7,192.07**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, antifungal nail polish is a $198K/yr Amazon United States market (336K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 62/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **antifungal nail polish market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$183K–$229K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#358**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **76%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**104**
**Top-5 brand share**
**75%**
Top 20: 99%
**Top-5 click share**
**46%**
Top 20: 90%
**Open market**
**17%**
- Dr.'s Remedy29% - Orly18% - PODERM12% - DERMATOOL8% - Silka8% - Kerasal8% - Open — no brand owns it (8 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +52.2% search growth over the last 90 days.
23K18KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/antifungal-nail-polish/trend)
## **Top antifungal nail polish search terms**
- **antifungal nail polish**109K/yr+38.1%2.5% conv. - **anti fungal nail polish for toenails**28K/yr+76.6%1.9% conv. - **nail polish with antifungal**30K/yr+81.8%0.8% conv. - **nail polish for fungus toenails**25K/yr+106.2%1.1% conv. - **fungus nail polish**17K/yr+29.3%1.8% conv. - **fungal nail polish**15K/yr+35.7%2.5% conv. - **anti fungal nail polish**19K/yr+45.3%1.6% conv. - **nail fungus polish**10K/yr+60.9%2.2% conv. - **medicated nail polish for toenail fungus**13K/yr+9.8%2.0% conv. - **antifungal nail polish for toenails**11K/yr+30.6%1.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/antifungal-nail-polish/search-terms)
## **Top antifungal nail polish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$16K12%$24K16%$32K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Orly Breathable Nail Color Detox My Socks Off 0.6 Fluid Ounce**Orly**$8.87**4.2★5,761 rev](https://www.amazon.com/dp/B0752XS7PS) [2**Toenail Fungus Treatment Extra Strength Antifungal Solution and Nail Fungus Treatment for Toenail - Repairs Fungal Damaged Yellow Thick Discolored Nails - Fingernails and Toe Nail Fungus Treatments**DERMATOOL**$24.98**4.1★5,588 rev](https://www.amazon.com/dp/B08BVX8FHS) [3**SILKA Max Strength Antifungal Liquid for Toenail Health with Brush Applicator Results in 1 Week Nail Fungus Treatment for Damaged Toenails Athletes Foot Treatment Tolnaftate 1% 0.45 Fl Oz**Silka**$10.85**4.3★6,409 rev](https://www.amazon.com/dp/B09T968ZS7) [4**Drs Remedy Enriched Nail Polish: Non Toxic All Natural and Organic - Doctor Formulated: Strengthens Restores Heals and Protects 24-Free - REFLECTIVE Rose**Dr.'s Remedy**$18.56**4.5★330 rev](https://www.amazon.com/dp/B07B99T3DY) [5**Drs Remedy 3 Pack Nail Polish Kit ANNIVERSARY Kit All Natural Enriched Nail Strengthener Non Toxic and Organic - BRAVE Berry/TOTAL Two-in-One Glaze/RESILIENT Rose**Dr.'s Remedy**$36.73**4.4★2,183 rev](https://www.amazon.com/dp/B06Y5T6QRL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kerasal Advanced Clear & Defend Nail Renewal Polish-Compatible Nail Repair with Urea and Spirulina 0.13 Fl Oz**Kerasal**$19.68**51 rev5mo ago](https://www.amazon.com/dp/B0GMRX258K) [**Toenail Fungus Treatment Extra Strength VTROUY 2 Bottle Nail & Toe Solution with Undecylenic Acid 25% and Tea Tree Oil 15ml 2Pcs**VTROUY**$17.95**470 rev6mo ago](https://www.amazon.com/dp/B0GGDSYQC7) [**PODERM Nail Polish Enriched with Tea Tree & Biotin Improves Nail Appearance Vegan Formula For Hands & Feet Swiss Lab (Rose Framboise)**PODERM**$19.51**649 rev1y ago](https://www.amazon.com/dp/B0BZS2QX4M) [**modelones Nail Strengthener Milky White Nail Polish Nail Repair for Damaged Nails Hardener Quick Dry Nail Growth Natural Nail Concealer Foundation Strengthening Nails & Toenails Women Manicurist**modelones**$8.58**15,786 rev2y ago](https://www.amazon.com/dp/B0CNR8RMXT) [**PODERM Nail Polish Enriched with Tea Tree & Biotin Improves Nail Appearance Vegan Formula For Hands & Feet Swiss Lab (Coral Pink)**PODERM**$19.10**950 rev3y ago](https://www.amazon.com/dp/B0924FL76G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kerasal Advanced Clear & Defend Nail Renewal Polish-Compatible Nail Repair with Urea and Spirulina 0.13 Fl Oz**Kerasal**$19.68**4.1★**▲ 195%**](https://www.amazon.com/dp/B0GMRX258K) [**Toenail Fungus Treatment Extra Strength VTROUY 2 Bottle Nail & Toe Solution with Undecylenic Acid 25% and Tea Tree Oil 15ml 2Pcs**VTROUY**$17.95**4.5★**▲ 153%**](https://www.amazon.com/dp/B0GGDSYQC7) [**SILKA Max Strength Antifungal Liquid for Toenail Health with Brush Applicator Results in 1 Week Nail Fungus Treatment for Damaged Toenails Athletes Foot Treatment Tolnaftate 1% 0.45 Fl Oz**Silka**$10.85**4.3★**▲ 93%**](https://www.amazon.com/dp/B09T968ZS7) [**PODERM Nail Polish Enriched with Tea Tree & Biotin Improves Nail Appearance Vegan Formula For Hands & Feet Swiss Lab (Red Allure)**PODERM**$18.91**4.4★**▲ 93%**](https://www.amazon.com/dp/B0924H777S) [**PODERM Nail Polish Enriched with Tea Tree & Biotin Improves Nail Appearance Vegan Formula For Hands & Feet Swiss Lab (Rose Framboise)**PODERM**$19.51**4.2★**▲ 86%**](https://www.amazon.com/dp/B0BZS2QX4M)
**~~View all trending →~~**
## **What buyers say about antifungal nail polish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Overall it seems like a well-made product”*
**Efficiency**18%
*“This product is very effective”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Ease Of Application**7%
*“EASY TO APPLY”*
**Value For Money**6%
*“Good value”*
**Color**5%
*“I love the color”*
**Ease Of Use**4%
*“Easy to remove”*
**Symptom Reduction**4%
*“has improved”*
**Smell**3%
*“no strong odor”*
**Stitch/Finish/Polish**2%
*“I'm super impressed with the finish”*
### **What buyers complain about **
**Functionality-Overall**30%
*“Did not work”*
**Advertised Vs Actual Product**8%
*“FALSE ADVERTISING”*
**Symptom Reduction**5%
*“Unfortunatly, no improvement”*
**Leak-Proof**4%
*“it leaked”*
**Value For Money**4%
*“Not worth the cost”*
**Color**4%
*“Not color expected”*
**Smell**3%
*“There is no strong scent either”*
**Color Fading/Discoloration**2%
*“I had several discolored”*
**Thickness**2%
*“do not grow out as thick”*
**Moist/Dry**2%
*“Terrible Dry Time”*
### **Top return reasons **
**Functionality-Overall**29%
**Advertised Vs Actual Product**24%
**Leak-Proof**11%
**Color**8%
**Smell**3%
**Product Condition**2%
**Ingredients-Overall**2%
**Defective Material/Parts**2%
**Value For Money**2%
**Dilute/Watery**1%
## **Common questions**
- **Is antifungal nail polish profitable to sell on Amazon United States?**
- The niche generates $198K/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +52.2%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the antifungal nail polish niche?**
- 14 brands and 104 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in antifungal nail polish?**
- Top complaints mined from reviews: Functionality-Overall, Advertised Vs Actual Product, Symptom Reduction. The return rate is 0.6%.
- **When does demand for antifungal nail polish peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the antifungal nail polish niche?**
- Listings span $6.92–$36.73; the average listing price is $18.32 (sweet spot $15–$100). The average incumbent carries 7,192 reviews — the moat a new listing must climb.
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