---
title: "Search terms — antifungal face wash - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/antifungal-face-wash/search-terms"
last_updated: "2026-08-09T12:24:33.016Z"
locale: en
meta:
  description: "Niche score 46/100 · $132K/yr market · 95K searches/yr · $16.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $132K/yr market · 95K searches/yr · $16.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — antifungal face wash - Flapen"
---

# **antifungal face wash**

**Skip it**

A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 50Conversion 81Competition 11Returns 98Price range 71Avg price 78Brand share 24Review moat 15Quality gap 38

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.38**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.51–$33.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+20.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$132K**

$132K/yr · 95K searches

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****21,917.67**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

## Search terms