---
title: "Anti Sweat Deodorant — $1.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/anti-sweat-deodorant"
last_updated: "2026-08-09T04:43:31.332Z"
locale: en
meta:
description: "Niche score 46/100 · $1.4M/yr market · 721K searches/yr · $10.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $1.4M/yr market · 721K searches/yr · $10.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Anti Sweat Deodorant — $1.4M/yr Amazon US Niche (2026) - Flapen"
---
# **anti sweat deodorant**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 84Growth 31Conversion 98Competition 22Returns 99Price range 14Avg price 40Brand share 0Review moat 21Quality gap 19
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.4M**
$1.4M/yr · 721K searches
**Avg price**
**Okay****$10.77**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+4.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****11,373.14**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$4.39–$16.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, anti sweat deodorant is a $1.4M/yr Amazon United States market (721K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anti sweat deodorant market data**
- **Units sold / yr**
- **150K–200K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$1.6M–$2.2M**
- units × avg price
- **Conversion rate**
- **17.4%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**122**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- Degree62% - Lady Speed Stick27% - Old Spice8% - Secret3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.9% search growth over the last 90 days.
20K15KBlack Friday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/anti-sweat-deodorant/trend)
## **Top anti sweat deodorant search terms**
- **degree ultra clear black and white**265K/yr+9.7%20.8% conv. - **lady speed stick deodorant for women**125K/yr+27.1%16.1% conv. - **lady speed stick**66K/yr-14.8%9.9% conv. - **degree ultra clear**39K/yr-20.9%16.7% conv. - **anti sweat deodorant**33K/yr+2.2%0.3% conv. - **old spice fresh deodorant**19K/yr+39.8%26.3% conv. - **old spice fresh**25K/yr+4.7%20.5% conv. - **degree black and white deodorant men**14K/yr+38.9%17.3% conv. - **no stain deodorant**12K/yr+37.0%3.0% conv. - **degree ultraclear**13K/yr+13.2%17.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/anti-sweat-deodorant/search-terms)
## **Top anti sweat deodorant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$135K20%$270K30%$405K40%$541K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Degree Men UltraClear Antiperspirant Deodorant Black+White 2 Count 72-Hour Sweat & Odor Protection Antiperspirant For Men With MotionSense Technology 2.7 oz**Degree**$7.81**4.7★41,947 rev](https://www.amazon.com/dp/B075JRT85B) [2**Lady Speed Stick Antiperspirant Deodorant for Women 72 HR Sweat & Odor Protection Invisible Dry Shower Fresh Scent 2.3 oz Stick (4 Pack)**Lady Speed Stick**$6.95**4.7★14,082 rev](https://www.amazon.com/dp/B08ZH9MZGX) [3**Degree Men UltraClear Antiperspirant Deodorant Black + White 4 count 72-Hour Sweat & Odor Protection Antiperspirant For Men With MotionSense Technology 2.7 oz**Degree**$15.63**4.7★41,947 rev](https://www.amazon.com/dp/B072J2ZBPY) [4**Degree UltraClear Antiperspirant Deodorant Black+White Anti White Marks and Yellow Stains Deodorant for Women 2.6 oz**Degree**$4.39**4.8★1,139 rev](https://www.amazon.com/dp/B01MZ9I862) [5**Degree Womens Black+White 4 Count Antiperspirant Balm 2.6 oz - Protects from Deodorant Stains Fresh Scent 48H Non-Stop Protection**Degree**$16.75**4.8★20,048 rev](https://www.amazon.com/dp/B071G16W13)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Old Spice Aluminum Free Deodorant For Men High Endurance 24/7 Sweat Defense & Odor Protection 24/7 Freshness & Lasting Scent Fresh Scent 3.4 oz (Pack of 3)**Secret**$11.40**1,141 rev1y ago](https://www.amazon.com/dp/B0DSGFPMKN) [**Degree Antiperspirant Dry Spray Pure Fresh 3 Count Anti White Marks and Yellow Stains Deodorant for Women 3.8 oz(Pack of 3)**Degree**$16.49**9,314 rev3y ago](https://www.amazon.com/dp/B0BPTJWJMV) [**Lady Speed Stick Antiperspirant Deodorant for Women 72 HR Sweat & Odor Protection Invisible Dry Shower Fresh Scent 2.3 oz Stick (4 Pack)**Lady Speed Stick**$6.95**14,082 rev5y ago](https://www.amazon.com/dp/B08ZH9MZGX) [**Degree Men Antiperspirant Spray Black + White 3 Count Protects from Deodorant Stains Instantly Dry Spray Deodorant 3.8 oz**Degree**$14.84**8,799 rev5y ago](https://www.amazon.com/dp/B08VY41ZL5) [**Degree Men UltraClear Antiperspirant Deodorant Black+White 2 Count 72-Hour Sweat & Odor Protection Antiperspirant For Men With MotionSense Technology 2.7 oz**Degree**$7.81**41,947 rev8y ago](https://www.amazon.com/dp/B075JRT85B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Degree UltraClear Antiperspirant Deodorant Black+White Anti White Marks and Yellow Stains Deodorant for Women 2.6 oz**Degree**$4.39**4.8★**▲ 36%**](https://www.amazon.com/dp/B01MZ9I862) [**Old Spice Aluminum Free Deodorant for Men High Endurance 24/7 Lasting Freshness & Long Lasting Scent 24/7 Advanced Sweat & Odor Protection Fresh Scent 3.0 oz (Pack of 2)**Old Spice**$7.20**4.7★**▲ 32%**](https://www.amazon.com/dp/B00B30SGWU) [**Lady Speed Stick Antiperspirant Deodorant for Women 72 HR Sweat & Odor Protection Invisible Dry Shower Fresh Scent 2.3 oz Stick (4 Pack)**Lady Speed Stick**$6.95**4.7★**▲ 32%**](https://www.amazon.com/dp/B08ZH9MZGX) [**Lady Speed Stick Antiperspirant Invisible Dry Powder Fresh Twin 2.3 Oz Pack of 2**Lady Speed Stick**$8.74**4.7★**▲ 31%**](https://www.amazon.com/dp/B004NGZKLG) [**Degree Men UltraClear Antiperspirant Deodorant Black+White 2 Count 72-Hour Sweat & Odor Protection Antiperspirant For Men With MotionSense Technology 2.7 oz**Degree**$7.81**4.7★**— 4%**](https://www.amazon.com/dp/B075JRT85B)
**~~View all trending →~~**
## **What buyers say about anti sweat deodorant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**33%
*“Clean smell”*
**Value For Money**16%
*“Best value”*
**Quality-Overall**11%
*“Good quality”*
**Advertised Vs Actual Product**6%
*“As described”*
**Moist/Dry**3%
*“helped me stay dry”*
**Durability**3%
*“Reliable for Daily Wear”*
**Efficiency**3%
*“Works very well”*
**Stain Resistance**2%
*“Doesnt stain clothes”*
**Allergies**2%
*“No irritation”*
**Ease Of Use**1%
*“ease of use”*
### **What buyers complain about **
**Smell**19%
*“smells rancid”*
**Stain Resistance**8%
*“it stains the clothes”*
**Allergies**6%
*“got a rash”*
**Value For Money**6%
*“Could be a bit cheaper”*
**Durability**5%
*“Breaks apart”*
**Functionality-Overall**4%
*“Did not work”*
**Advertised Vs Actual Product**4%
*“Not as shown”*
**Quality-Overall**4%
*“Disappointed: Very Poor Quality”*
**Color**3%
*“blue coloring is annoying”*
**Ease Of Use**3%
*“Unable to use”*
### **Top return reasons **
**Advertised Vs Actual Product**31%
**Smell**27%
**Value For Money**7%
**Color**5%
**Defective Material/Parts**4%
**Functionality-Overall**4%
**Size-Overall**3%
**Protection**3%
**Stain Resistance**3%
**Leak-Proof**2%
## **Common questions**
- **Is anti sweat deodorant profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 14 tracked products. 90-day search growth is +4.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the anti sweat deodorant niche?**
- 4 brands and 122 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in anti sweat deodorant?**
- Top complaints mined from reviews: Smell, Stain Resistance, Allergies. The return rate is 0.2%.
- **When does demand for anti sweat deodorant peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the anti sweat deodorant niche?**
- Listings span $4.39–$16.75; the average listing price is $10.77 (sweet spot $15–$100). The average incumbent carries 11,373 reviews — the moat a new listing must climb.
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