---
title: "Search terms — anti itch lotion - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/anti-itch-lotion/search-terms"
last_updated: "2026-08-09T10:31:36.575Z"
locale: en
meta:
  description: "Niche score 51/100 · $627K/yr market · 368K searches/yr. A deep review moat (12,330 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $627K/yr market · 368K searches/yr. A deep review moat (12,330 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — anti itch lotion - Flapen"
---

# **anti itch lotion**

**Worth a look**

Shows low returns (0.2%), but a deep review moat (12,330 avg reviews) keeps it on the watch list.

Market size 65Growth 25Conversion 95Competition 37Returns 99Price range 57Avg price 70Brand share 28Review moat 20Quality gap 23

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.35**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$627K**

$627K/yr · 368K searches

**Price range**

**Good****$6.24–$26.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+0.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****12,330.14**

avg incumbent reviews — the moat a new listing must climb

## Search terms