---
title: "Anti Grey Hair Supplements — $180K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/anti-grey-hair-supplements"
last_updated: "2026-08-09T10:14:39.526Z"
locale: en
meta:
description: "Niche score 49/100 · $180K/yr market · 118K searches/yr · $47.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $180K/yr market · 118K searches/yr · $47.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Anti Grey Hair Supplements — $180K/yr Amazon US Niche (2026) - Flapen"
---
# **anti grey hair supplements**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 30Conversion 40Competition 27Returns 100Price range 62Avg price 94Brand share 16Review moat 55Quality gap 84
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$47.55**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$7.91–$145.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,304.89**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$180K**
$180K/yr · 118K searches
**Growth**
**Okay****+4.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, anti grey hair supplements is a $180K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anti grey hair supplements market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$238K–$285K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#1,802**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **16.3%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**27**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**5%**
- Arey66% - DR VITAMIN SOLUTIONS16% - Newt7% - MÄRITZMAYER LABORATORIES2% - Best Naturals2% - NOW Foods2% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.
5K4KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/anti-grey-hair-supplements/trend)
## **Top anti grey hair supplements search terms**
- **arey**39K/yr+16.0%4.7% conv. - **anti grey hair supplements**20K/yr+3.3%1.4% conv. - **arey grey**14K/yr+78.5%3.8% conv. - **arey grey hair supplement**10K/yr-16.6%3.4% conv. - **anti gray hair supplement**6K/yr+2.1%1.9% conv. - **gray hair supplement**6K/yr+18.4%2.7% conv. - **grey hair supplement**7K/yr-19.7%2.6% conv. - **gray hair reversal supplement**3K/yr-31.5%1.2% conv. - **gray escape**3K/yr-21.1%1.2% conv. - **gray hair supplement to reverse**3K/yr-43.9%2.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/anti-grey-hair-supplements/search-terms)
## **Top anti grey hair supplements products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18K20%$36K30%$54K40%$72K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Arey The System Daily Hair Serum & Supplement for Women & Men | Slows Grey Hair Growth in 36 Months | Complete Anti Grey System for Thicker Fuller-Looking Hair | Biotin B + D Vitamins (1 Month)**Arey**$94.28**4.1★86 rev](https://www.amazon.com/dp/B0D6WL17L1) [2**Gray Hair Rescind with Catalase - Antiaging Hair Skin and Nails Vitamins Pantothenic Acid Folic Acid 400mcg Biotin 300mcg Saw Palmetto for Men and Women 60 Capsules**DR VITAMIN SOLUTIONS**$34.25**4.3★915 rev](https://www.amazon.com/dp/B008J6IBRQ) [3**Arey Good Night Grey Overnight Scalp Serum | Supports Color Production Improves Hair Density & Reduces Scalp Stress | Lightweight Oil-Free Night Treatment | 40ml**Arey**$53.08**4.9★12 rev](https://www.amazon.com/dp/B0GSXNWWXP) [4**Arey To The Root Hair Serum for Women & Men | Slows Grey Hair Growth & Preserves Pigment in 36 Months | Anti Grey Scalp Serum for Healthier Fuller-Looking Hair | Vegan & Oil-Free Formula (3 Months)**Arey**$94.81**4.6★19 rev](https://www.amazon.com/dp/B0GBZYDX22) [5**Arey Shower Duo | Daily Wash Shampoo and Smooth Conditioner Set | Delay + Reduce the Signs of Aging Grey Hair | Retain Moisture Promote Smoothness | Vegan Gluten-Free & Cruelty Free (2 Pack)**Arey**$74.94**4.0★223 rev](https://www.amazon.com/dp/B0D85D9YHD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Arey Good Night Grey Overnight Scalp Serum | Supports Color Production Improves Hair Density & Reduces Scalp Stress | Lightweight Oil-Free Night Treatment | 40ml**Arey**$53.08**12 rev3mo ago](https://www.amazon.com/dp/B0GSXNWWXP) [**Arey Good Night Grey Overnight Scalp Serum | Supports Color Production Improves Hair Density & Reduces Scalp Stress | Lightweight Oil-Free Night Treatment | 100ml**Arey**$145.56**12 rev3mo ago](https://www.amazon.com/dp/B0GSXQP6ZX) [**Gray Guard Anti Grey Hair Supplements with Catalase Support for Gray Hair & Melanin Haircare Natural Pigment Restoration Formula for Men & Women 60 Capsules**Nevora Labs**$32.41**33 rev5mo ago](https://www.amazon.com/dp/B0GHPTWJQS) [**Arey To The Root Hair Serum for Women & Men | Slows Grey Hair Growth & Preserves Pigment in 36 Months | Anti Grey Scalp Serum for Healthier Fuller-Looking Hair | Vegan & Oil-Free Formula (3 Months)**Arey**$94.81**19 rev6mo ago](https://www.amazon.com/dp/B0GBZYDX22) [**ZERO GRAY Anti Grey Hair Supplements to Reverse Gray Hair Permanently Fast | Restore Natural Color & Prevent Grey Hair Growth | Biotin Vitamins Catalase Supplement Men & Women | 60 Capsules**Newt**$36.01**46 rev7mo ago](https://www.amazon.com/dp/B0G67NY16W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Arey Good Night Grey Overnight Scalp Serum | Supports Color Production Improves Hair Density & Reduces Scalp Stress | Lightweight Oil-Free Night Treatment | 40ml**Arey**$53.08**4.9★**▲ 271%**](https://www.amazon.com/dp/B0GSXNWWXP) [**Arey Good Night Grey Overnight Scalp Serum | Supports Color Production Improves Hair Density & Reduces Scalp Stress | Lightweight Oil-Free Night Treatment | 100ml**Arey**$145.56**4.9★**▲ 269%**](https://www.amazon.com/dp/B0GSXQP6ZX) [**Arey To The Root Hair Serum for Women & Men | Slows Grey Hair Growth & Preserves Pigment in 36 Months | Anti Grey Scalp Serum for Healthier Fuller-Looking Hair | Vegan & Oil-Free Formula (3 Months)**Arey**$94.81**4.6★**▲ 181%**](https://www.amazon.com/dp/B0GBZYDX22) [**Gray Guard Anti Grey Hair Supplements with Catalase Support for Gray Hair & Melanin Haircare Natural Pigment Restoration Formula for Men & Women 60 Capsules**Nevora Labs**$32.41**3.8★**▲ 163%**](https://www.amazon.com/dp/B0GHPTWJQS) [**ZERO GRAY Anti Grey Hair Supplements to Reverse Gray Hair Permanently Fast | Restore Natural Color & Prevent Grey Hair Growth | Biotin Vitamins Catalase Supplement Men & Women | 60 Capsules**Newt**$36.01**4.3★**▲ 139%**](https://www.amazon.com/dp/B0G67NY16W)
**~~View all trending →~~**
## **What buyers say about anti grey hair supplements**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Growth**20%
*“hair growth awesome”*
**Quality-Overall**14%
*“The product seems well made”*
**Vitamin**9%
*“Fantastic vitamin”*
**Ease Of Use**6%
*“simple to use”*
**Ease Of Chewing/Swallowing**4%
*“these go down without an issue so no issues with swallowing”*
**Ingredients-Overall**3%
*“Good Ingredients”*
**Value For Money**3%
*“Good value”*
**Efficiency**3%
*“Effective”*
**Advertised Vs Actual Product**3%
*“As Advertised”*
**Soft Feel**2%
*“my skin is noticeably softer”*
### **What buyers complain about **
**Functionality-Overall**9%
*“No results”*
**Value For Money**6%
*“Waste of money”*
**Allergies**5%
*“Allergic”*
**Smell**5%
*“Terrible smell”*
**Hair Related**4%
*“Doesnt work on hair”*
**Dosage**4%
*“I did not take the full recommended dosage daily as a precautionary”*
**Side Effects**3%
*“Beware of Side Effects”*
**Taste-Overall**3%
*“taste is nasty”*
**Hair Growth**3%
*“there is no noticeable difference on my new hair growth”*
**Color**3%
*“Have not noticed any difference in grays either”*
### **Top return reasons **
**Leak-Proof**11%
**Functionality-Overall**9%
**Value For Money**8%
**Product Condition**7%
**Advertised Vs Actual Product**6%
**Size-Overall**5%
**Defective Material/Parts**5%
**Damage/Burn Hair**5%
**Suitability Short Hair**4%
**Ingredients-Overall**3%
## **Common questions**
- **Is anti grey hair supplements profitable to sell on Amazon United States?**
- The niche generates $180K/yr across 19 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the anti grey hair supplements niche?**
- 10 brands and 27 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in anti grey hair supplements?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.1%.
- **When does demand for anti grey hair supplements peak?**
- Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the anti grey hair supplements niche?**
- Listings span $7.91–$145.56; the average listing price is $47.55 (sweet spot $15–$100). The average incumbent carries 1,305 reviews — the moat a new listing must climb.
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