---
title: "Trend — anti frizz shampoo and conditioner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/anti-frizz-shampoo-and-conditioner/trend"
last_updated: "2026-08-09T05:43:05.763Z"
locale: en
meta:
  description: "Niche score 57/100 · $317K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $317K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — anti frizz shampoo and conditioner - Flapen"
---

# **anti frizz shampoo and conditioner**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 24Conversion 72Competition 65Returns 98Price range 84Avg price 91Brand share 47Review moat 24Quality gap 38

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$21.30**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.40–$61.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$317K**

$317K/yr · 222K searches

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-2.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,739.64**

avg incumbent reviews — the moat a new listing must climb

## Trend