---
title: "Anti Frizz Cream — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/anti-frizz-cream"
last_updated: "2026-08-09T06:23:40.541Z"
locale: en
meta:
description: "Niche score 60/100 · $1.2M/yr market · 748K searches/yr · $15.97 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $1.2M/yr market · 748K searches/yr · $15.97 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Anti Frizz Cream — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **anti frizz cream**
**Launch it**
A $1.2M/yr market growing +32.1% this quarter with returns at 0.8% — clears our launch bar.
Market size 81Growth 58Conversion 88Competition 47Returns 96Price range 75Avg price 77Brand share 2Review moat 24Quality gap 42
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.2M**
$1.2M/yr · 748K searches
**Avg price**
**Great****$15.97**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.47–$35.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+32.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,230.25**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, anti frizz cream is a $1.2M/yr Amazon United States market (748K searches/yr). The top 5 brands hold 99% of demand. Verdict: Launch it — 60/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anti frizz cream market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.6M–$2.0M**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#196**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**94**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 92%
**Open market**
**0%**
- John Frieda68% - TIGI17% - COLOR WOW8% - Moroccanoil5% - KERATHERAPY2% - NUTRAHARMONY1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +32.1% search growth over the last 90 days.
40K30KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/anti-frizz-cream/trend)
## **Top anti frizz cream search terms**
- **john frieda frizz ease**264K/yr+37.7%10.2% conv. - **frizz ease**169K/yr+23.7%12.2% conv. - **john frieda frizz**17K/yr>1,000%0.7% conv. - **bed head after party**41K/yr-12.3%16.9% conv. - **keratherapy**28K/yr+10.2%2.6% conv. - **smoothing cream**23K/yr-6.6%2.0% conv. - **after party bed head**20K/yr+34.2%13.2% conv. - **wow one minute transformation cream**34K/yr+42.5%19.0% conv. - **bed head after party smoothing cream**17K/yr+28.8%13.3% conv. - **bedhead after party**18K/yr-23.3%19.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/anti-frizz-cream/search-terms)
## **Top anti frizz cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$48K8%$97K12%$145K16%$194K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**John Frieda Frizz Ease Extra Strength Hair Serum for Thick & Coarse Hair Anti-Frizz Smoothing Serum with Argan & Coconut Oil 1.69 fl oz**John Frieda**$9.92**4.4★19,708 rev](https://www.amazon.com/dp/B0G5T91S3F) [2**John Frieda Frizz Ease Secret Weapon Touch-Up Creme for Frizzy Hair Anti-Frizz Smoothing Cream with Avocado Oil 4 fl oz**John Frieda**$8.74**4.5★11,254 rev](https://www.amazon.com/dp/B0G4NNX48Q) [3**TIGI Bed Head After Party Super Smoothing Cream Anti Frizz Hair Styling Product Humidity Protection for Frizzy Dull or Coarse Hair 3.38 fl oz**TIGI**$14.05**4.7★3,972 rev](https://www.amazon.com/dp/B08X8MTQWF) [4**COLOR WOW One Minute Transformation Nourishing Styling Cream for Instant Frizz Control and Smoother Hair**COLOR WOW**$22.68**4.1★18,811 rev](https://www.amazon.com/dp/B00G187CP6) [5**John Frieda Frizz Ease Daily Nourishment Leave-In Conditioner for Frizzy Hair Detangler & Lightweight Hydration 8 fl oz**John Frieda**$8.80**4.4★7,413 rev](https://www.amazon.com/dp/B0G4NH87BK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**John Frieda Straight Fixation Styling Creme Straight Hair Styling Cream for Women and Men 5 oz**John Frieda**$11.88**6,078 rev4mo ago](https://www.amazon.com/dp/B0GHSP1Q3P) [**John Frieda Frizz Ease Extra Strength Hair Serum for Thick & Coarse Hair Anti-Frizz Smoothing Serum with Argan & Coconut Oil 1.69 fl oz**John Frieda**$9.92**19,708 rev6mo ago](https://www.amazon.com/dp/B0G5T91S3F) [**John Frieda Frizz Ease Secret Weapon Touch-Up Creme for Frizzy Hair Anti-Frizz Smoothing Cream with Avocado Oil 4 fl oz**John Frieda**$8.74**11,254 rev6mo ago](https://www.amazon.com/dp/B0G4NNX48Q) [**John Frieda Frizz Ease Moisture Barrier Firm Hold Hairspray Humidity-Blocking Frizz Control Spray with 24-Hour Hold 12 fl oz**John Frieda**$8.80**230 rev6mo ago](https://www.amazon.com/dp/B0G66ZQ225) [**John Frieda Frizz Ease Dream Curls Curl Reviver Mousse Anti Frizz Hair Mousse for Curls 7.2 oz Pack of 2**John Frieda**$21.02**1,273 rev6mo ago](https://www.amazon.com/dp/B0G4SLKNMD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**John Frieda Straight Fixation Styling Creme Straight Hair Styling Cream for Women and Men 5 oz**John Frieda**$11.88**4.4★**▲ 192%**](https://www.amazon.com/dp/B0GHSP1Q3P) [**John Frieda Frizz Ease Extra Strength Hair Serum for Thick & Coarse Hair Anti-Frizz Smoothing Serum with Argan & Coconut Oil 1.69 fl oz Pack of 2**John Frieda**$17.27**4.7★**▲ 183%**](https://www.amazon.com/dp/B0G62PZB4C) [**John Frieda Frizz Ease Moisture Barrier Firm Hold Hairspray Humidity-Blocking Frizz Control Spray with 24-Hour Hold 12 fl oz**John Frieda**$8.80**4.1★**▲ 179%**](https://www.amazon.com/dp/B0G66ZQ225) [**John Frieda Frizz Ease Daily Nourishment Leave-In Conditioner Anti-Frizz Leave-in Conditioner Spray 8 fl oz Pack of 2**John Frieda**$16.70**4.5★**▲ 163%**](https://www.amazon.com/dp/B0GD88NRP9) [**John Frieda Frizz Ease Secret Weapon Touch-Up Crme Anti Frizz Hair Smoothing Cream 4 Oz Pack of 2**John Frieda**$14.14**4.6★**▲ 149%**](https://www.amazon.com/dp/B0GC8FJFRV)
**~~View all trending →~~**
## **What buyers say about anti frizz cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**15%
*“Light Fragrance”*
**Suitability Curly Hair**10%
*“This product does help with frizzy hair”*
**Soft Feel**9%
*“Leaves hair soft”*
**Quality-Overall**9%
*“Good product for the most part”*
**Value For Money**6%
*“Excellent value”*
**Hair Styling**5%
*“It both defines curls and keeps straight styles smooth and sleek”*
**Moist/Dry**3%
*“helps to moisturize”*
**Brightness/Shine/Glow**3%
*“Nice shine too”*
**Efficiency**3%
*“I like this spray so far it works well”*
**Suitability Straight Hair**3%
*“I like to keep my hair straight”*
### **What buyers complain about **
**Smell**21%
*“Overpowering scent”*
**Hair Related**6%
*“Unfortunately, it did not work well for my hair”*
**Functionality-Overall**6%
*“Does not work great”*
**Suitability Curly Hair**5%
*“not so good for frizz”*
**Moist/Dry**4%
*“Makes your hair very dry”*
**Value For Money**4%
*“A bit pricey”*
**Oily/Greasy**3%
*“Makes your hair super greasy”*
**Quality-Overall**3%
*“Quality lacking”*
**Suitability Short Hair**2%
*“Doesnt work on my hair for some reason”*
**Advertised Vs Actual Product**2%
*“Not the same product”*
### **Top return reasons **
**Leak-Proof**16%
**Functionality-Overall**12%
**Advertised Vs Actual Product**11%
**Smell**9%
**Motor Power**7%
**Suitability Short Hair**6%
**Oily/Greasy**5%
**Suitability Straight Hair**4%
**Suitability Curly Hair**3%
**Size-Overall**3%
## **Common questions**
- **Is anti frizz cream profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 28 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +32.1%. Flapen's verdict: Launch it (60/100).
- **How competitive is the anti frizz cream niche?**
- 6 brands and 94 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in anti frizz cream?**
- Top complaints mined from reviews: Smell, Hair Related, Functionality-Overall. The return rate is 0.8%.
- **When does demand for anti frizz cream peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the anti frizz cream niche?**
- Listings span $8.47–$35.05; the average listing price is $15.97 (sweet spot $15–$100). The average incumbent carries 5,230 reviews — the moat a new listing must climb.
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