---
title: "Anti Dandruff — $85K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/anti-dandruff"
last_updated: "2026-08-09T08:09:55.814Z"
locale: en
meta:
description: "Niche score 54/100 · $85K/yr market · 124K searches/yr · $17.39 avg price. A small market ($85K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $85K/yr market · 124K searches/yr · $17.39 avg price. A small market ($85K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Anti Dandruff — $85K/yr Amazon US Niche (2026) - Flapen"
---
# **anti dandruff**
**Worth a look**
Shows low returns (0.5%), but a small market ($85K/yr) keeps it on the watch list.
Market size 21Growth 53Conversion 49Competition 62Returns 98Price range 77Avg price 81Brand share 63Review moat 22Quality gap 33
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.39**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.12–$53.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+24.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,715.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$85K**
$85K/yr · 124K searches
According to Flapen's Amazon United States niche tracking, anti dandruff is a $85K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anti dandruff market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$104K–$139K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#119**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**138**
**Top-5 brand share**
**67%**
Top 20: 97%
**Top-5 click share**
**48%**
Top 20: 84%
**Open market**
**28%**
- Nizoral25% - MAELOVE20% - CeraVe8% - Shea Moisture8% - Head & Shoulders6% - PHARM TO TABLE5%
## **Demand**
Weekly Amazon search volume, last 48 weeks — +24.6% search growth over the last 90 days.
3K2KSpike '25Holiday '25Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/anti-dandruff/trend)
## **Top anti dandruff search terms**
- **anti dandruff**52K/yr-1.1%4.9% conv. - **maelove shampoo**10K/yr+788.5%0.8% conv. - **maelove full follicle shampoo**7K/yr>1,000%0.8% conv. - **caspa**18K/yr-14.2%2.8% conv. - **scalp moisturizer for men**18K/yr-28.7%3.4% conv. - **dandruff treatment for men**5K/yr-37.3%7.6% conv. - **dandruff treatment black hair**3K/yr+3.3%2.7% conv. - **dandruff cream for scalp**3K/yr+0.5%2.9% conv. - **severe dandruff treatment**5K/yr-75.3%8.3% conv. - **dry scalp moisturizer for men**3K/yr-72.4%2.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/anti-dandruff/search-terms)
## **Top anti dandruff products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$13K20%$17K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole Fresh Scent 7 Fl Oz**Nizoral**$15.71**4.6★111,209 rev](https://www.amazon.com/dp/B00AINMFAC) [2**Maelove Full Follicle Advanced Scalp Serum with Peptides and Growth Factors - Hair Thickening & Volumizing Treatment for Hormonal & Age-related Thinning**MAELOVE**$53.35**4.9★68 rev](https://www.amazon.com/dp/B0G67H8QXH) [3**CeraVe Hydrating Anti Dandruff Shampoo 1% Pyrithione Zinc Dandruff Treatment With Ceramides Niacinamide & Hyaluronic Acid Helps Eliminate Flakes & Provides Itchy Scalp Relief Sulfate Free 12 Oz**CeraVe**$9.66**4.6★5,724 rev](https://www.amazon.com/dp/B0DV43L7J8) [4**Leave In Conditioner Spray - Tea Tree Scalp Treatment - Anti-Dandruff and Dry & Itchy Scalp Treatment Hydrating & Medicated Formula for Psoriasis and Scalp Care - Detangles & Nourishes Hair.**PHARM TO TABLE**$12.41**4.5★9,674 rev](https://www.amazon.com/dp/B07PNW95P9) [5**Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole 14 Fl Oz Fresh Scent Anti Fungal Shampoo**Nizoral**$26.76**4.8★8,350 rev](https://www.amazon.com/dp/B0BP8BXZ8M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Maelove Full Follicle Advanced Scalp Serum with Peptides and Growth Factors - Hair Thickening & Volumizing Treatment for Hormonal & Age-related Thinning**MAELOVE**$53.35**68 rev6mo ago](https://www.amazon.com/dp/B0G67H8QXH) [**SheaMoisture Dandruff Treatment Scalp Repair Technology & Hydrate Serum with Salicylic Acid Deeply Hydrates to Reduce Flakes & Itch 2 fl oz**Shea Moisture**$12.68**123 rev7mo ago](https://www.amazon.com/dp/B0FWMW143H) [**SheaMoisture Dandruff Treatment Instant Scalp Refresh Spray with Salicylic Acid & Scalp Repair Technology Hydrates & Controls Itch & Flakes 4 fl oz**Shea Moisture**$12.02**145 rev7mo ago](https://www.amazon.com/dp/B0FWKVR155) [**Head & Shoulders Anti-Dandruff Shampoo with 1% Selenium Sulfide Clinical Strength Advanced Oil Control Twin Pack Seborrheic Dermatitis Relief Oily Scalp 13.5 Fl Oz**Head & Shoulders**$11.27**13,110 rev8mo ago](https://www.amazon.com/dp/B0FTKCSDJ5) [**Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole 14 Fl Oz Peppermint and Tea Tree Scent Anti Fungal Shampoo For All Hair Types**Nizoral**$27.31**8,350 rev8mo ago](https://www.amazon.com/dp/B0FYQXRV77)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maelove Full Follicle Advanced Scalp Serum with Peptides and Growth Factors - Hair Thickening & Volumizing Treatment for Hormonal & Age-related Thinning**MAELOVE**$53.35**4.9★**▲ 274%**](https://www.amazon.com/dp/B0G67H8QXH) [**medicube Rosemary PDRN Clarifying Thickening Shampoo | Cooling Clarifying Care for Thinning Weak & Flaky Hair | Amino Acid Complex for Stronger Thicker-Looking Hair | Korean Hair Care 13.52 fl.oz**medicube**$20.99**4.4★**▲ 244%**](https://www.amazon.com/dp/B0FY6DB6MR) [**SheaMoisture Dandruff Treatment Instant Scalp Refresh Spray with Salicylic Acid & Scalp Repair Technology Hydrates & Controls Itch & Flakes 4 fl oz**Shea Moisture**$12.02**4.6★**▲ 181%**](https://www.amazon.com/dp/B0FWKVR155) [**MAELOVE Peptide Squad Collagen Renewal Serum with Copper Peptides Argireline Matrixyl 3000 + Hyaluronic Acid and Niacinamide for Wrinkles Fine Lines and Skin Elasticity**MAELOVE**$49.85**4.6★**▲ 180%**](https://www.amazon.com/dp/B0DCZTW7PF) [**SheaMoisture Dandruff Treatment Scalp Repair Technology & Hydrate Serum with Salicylic Acid Deeply Hydrates to Reduce Flakes & Itch 2 fl oz**Shea Moisture**$12.68**4.4★**▲ 174%**](https://www.amazon.com/dp/B0FWMW143H)
**~~View all trending →~~**
## **What buyers say about anti dandruff**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**12%
*“Amazing Scent”*
**Quality-Overall**11%
*“Great quality, exactly as described, and arrived on time”*
**Efficiency**8%
*“delivers great results”*
**Hair Growth**6%
*“It helps hair grow”*
**Allergies**6%
*“No allergies”*
**Moist/Dry**5%
*“Great moisturizer”*
**Value For Money**5%
*“Great deal”*
**Soft Feel**5%
*“Leaves hair soft”*
**Cleansing**4%
*“it cleans your hair”*
**Advertised Vs Actual Product**3%
*“As described”*
### **What buyers complain about **
**Allergies**14%
*“Very irritating”*
**Smell**14%
*“smells disgusting”*
**Functionality-Overall**8%
*“Not effective”*
**Moist/Dry**6%
*“Its not very moisturizing”*
**Value For Money**5%
*“Expensive”*
**Hair Related**4%
*“your hair will look awful”*
**Size-Overall**3%
*“Its a small bottle”*
**Oily/Greasy**2%
*“Oily”*
**Color**1%
*“It is not blue”*
**Quality-Overall**1%
*“why would the company not test on the quality”*
### **Top return reasons **
**Functionality-Overall**17%
**Leak-Proof**13%
**Smell**11%
**Advertised Vs Actual Product**9%
**Size-Overall**7%
**Value For Money**6%
**Damage/Burn Hair**5%
**Moist/Dry**4%
**Product Condition**3%
**Ingredients-Overall**3%
## **Common questions**
- **Is anti dandruff profitable to sell on Amazon United States?**
- The niche generates $85K/yr across 33 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +24.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the anti dandruff niche?**
- 23 brands and 138 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in anti dandruff?**
- Top complaints mined from reviews: Allergies, Smell, Functionality-Overall. The return rate is 0.5%.
- **What does it cost to enter the anti dandruff niche?**
- Listings span $4.12–$53.35; the average listing price is $17.39 (sweet spot $15–$100). The average incumbent carries 9,715 reviews — the moat a new listing must climb.
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