---
title: "Anew Ultimate Night Cream — $80K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/anew-ultimate-night-cream"
last_updated: "2026-08-09T07:14:47.864Z"
locale: en
meta:
description: "Niche score 45/100 · $80K/yr market · 26K searches/yr · $34.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $80K/yr market · 26K searches/yr · $34.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Anew Ultimate Night Cream — $80K/yr Amazon US Niche (2026) - Flapen"
---
# **anew ultimate night cream**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 8Conversion 82Competition 46Returns 93Price range 95Avg price 95Brand share 0Review moat 94Quality gap 21
**Avg price**
**Incredible****$34.62**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$20.70–$48.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****111.2**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$80K**
$80K/yr · 26K searches
**Growth**
**Bad****-33.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, anew ultimate night cream is a $80K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anew ultimate night cream market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$69K–$87K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#2,298**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **18.4%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**0%**
- AVON47% - Generic39% - AVON SKIN SO SOFT10% - GLOWICTION4%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -33.5% search growth over the last 90 days.
800600Spike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/anew-ultimate-night-cream/trend)
## **Top anew ultimate night cream search terms**
- **anew ultimate night cream**9K/yr-20.5%6.4% conv. - **anew platinum day cream**7K/yr-17.4%12.1% conv. - **avon night cream**3K/yr-37.0%9.2% conv. - **avon anew platinum day cream**4K/yr-55.2%14.1% conv. - **avon anew ultimate multi-performance night cream**4K/yr-57.1%5.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/anew-ultimate-night-cream/search-terms)
## **Top anew ultimate night cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$16K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AVON Anew Ultimate Multi-Performance Night Cream for Women Anti-Aging Facial Moisturizer with Celluvive Complex Firming Wrinkle Cream for Face Jawline & Neck 1.7 oz**AVON**$40.21**4.2★91 rev](https://www.amazon.com/dp/B096YVQVPN) [2**AVON Anew Platinum Day Lifting Cream**AVON**$24.05**4.6★378 rev](https://www.amazon.com/dp/B08L6X5PHK) [3**Platinum Lift & Tighten Day Cream with SPF 20 2 Pack 2 x 1.7 fl oz**Generic**$34.99**5.0★8 rev](https://www.amazon.com/dp/B0GSKXDXDJ) [4**Ultimate Night Cream Anti Aging Anti Wrinkle Cream**Generic**$20.70**5.0★7 rev](https://www.amazon.com/dp/B0GCNPBFD2) [5**AVON Anew Platinum DAY and NIGHT Cream (Two Pack Set) Pack of 2**AVON SKIN SO SOFT**$36.44**4.7★64 rev](https://www.amazon.com/dp/B0D4QT23XY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Platinum Lift & Tighten Day Cream with SPF 20 2 Pack 2 x 1.7 fl oz**Generic**$34.99**8 rev4mo ago](https://www.amazon.com/dp/B0GSKXDXDJ) [**AVON Anew Platinum Lift & Tighten Day & Night Cream with Protinol 2 x 1.7 fl oz**AVON**$39.95**6 rev4mo ago](https://www.amazon.com/dp/B0GX2HFCT5) [**Platinum Day Cream Anti Aging Anti Wrinkle 1.7 Fl Oz (Pack of 1)**Generic**$20.98**0 rev4mo ago](https://www.amazon.com/dp/B0GQGHML97) [**Platinum Day & Night Cream Set Anti-Aging Moisturizer with SPF 20 2 x 1.7 fl oz**Generic**$36.99**13 rev5mo ago](https://www.amazon.com/dp/B0GJN75CDT) [**Ultimate Day Cream Anti-Aging Moisturizer for Women 40-65 SPF 20 1.7 fl oz Set of 2**Generic**$34.74**17 rev5mo ago](https://www.amazon.com/dp/B0GJMW51SD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Avon Anew Ultimate Day & Night Cream 1.7 oz Pack of 2**AVON SKIN SO SOFT**$40.02**4.8★**▲ 241%**](https://www.amazon.com/dp/B0F35JYL93) [**AVON Anew Platinum Lift & Tighten Day & Night Cream with Protinol 2 x 1.7 fl oz**AVON**$39.95**4.6★**▲ 238%**](https://www.amazon.com/dp/B0GX2HFCT5) [**Platinum Lift & Tighten Day Cream with SPF 20 2 Pack 2 x 1.7 fl oz**Generic**$34.99**5.0★**▲ 234%**](https://www.amazon.com/dp/B0GSKXDXDJ) [**AVON Anew Platinum Day Lifting Cream**AVON**$24.05**4.6★**▲ 139%**](https://www.amazon.com/dp/B08L6X5PHK) [**Platinum Day Cream Anti Aging Anti Wrinkle 1.7 Fl Oz (Pack of 1)**Generic**$20.98**0.0★**▲ 73%**](https://www.amazon.com/dp/B0GQGHML97)
**~~View all trending →~~**
## **What buyers say about anew ultimate night cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Great value and consistent quality”*
**Moist/Dry**17%
*“Very moisturizing”*
**Value For Money**13%
*“Definitely worth the money”*
**Soft Feel**9%
*“Feels smooth”*
**Wrinkle**8%
*“have no wrinkles”*
**Suitability Combination Skin**7%
*“It smooths into skin easily”*
**Suitability Dry Skin**6%
*“Anti aging day & night moisturizer”*
**Efficiency**5%
*“Effective”*
**Smell**3%
*“I enjoy the fragrance and it is creamy and spreads easily”*
**Symptom Reduction**3%
*“Good results after just a few days”*
### **What buyers complain about **
**Smell**16%
*“the night cream is scented which bothers my allergies”*
**Ingredients-Overall**14%
*“Cheaper ingredients and is most definitely not what they use to carry”*
**Thickness**7%
*“it is a bit thinner than the Anew Night cream I have gotten in the past from my Avon rep”*
**Size-Overall**7%
*“the jars are smaller”*
**Oily/Greasy**7%
*“TOO TOO OILY”*
**Design-Overall**7%
*“Bad jar design resulting in product waste”*
**Language Issues**7%
*“Expired and not in English”*
**Hard Feel**4%
*“Product hard and dry”*
**Functionality-Overall**4%
*“Didnt work for me”*
**Suitability Dry Skin**4%
*“May not work on all skin”*
### **Top return reasons **
**Advertised Vs Actual Product**35%
**Smell**17%
**Product Condition**14%
**Defective Material/Parts**5%
**Suitability Dry Skin**4%
**Size-Overall**4%
**Suitability Combination Skin**4%
**Color**4%
**Sensitivity-Overall**2%
**Value For Money**2%
## **Common questions**
- **Is anew ultimate night cream profitable to sell on Amazon United States?**
- The niche generates $80K/yr across 20 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -33.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the anew ultimate night cream niche?**
- 4 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in anew ultimate night cream?**
- Top complaints mined from reviews: Smell, Ingredients-Overall, Thickness. The return rate is 1.1%.
- **When does demand for anew ultimate night cream peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the anew ultimate night cream niche?**
- Listings span $20.70–$48.74; the average listing price is $34.62 (sweet spot $15–$100). The average incumbent carries 111 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)