---
title: "Anew Ultimate Day Cream — $599K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/anew-ultimate-day-cream"
last_updated: "2026-08-09T07:14:34.710Z"
locale: en
meta:
description: "Niche score 52/100 · $599K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $599K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Anew Ultimate Day Cream — $599K/yr Amazon US Niche (2026) - Flapen"
---
# **anew ultimate day cream**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Market size 64Growth 22Conversion 28Competition 76Returns 99Price range 81Avg price 95Brand share 13Review moat 39Quality gap 32
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.46**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.02–$60.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Market size**
**Good****$599K**
$599K/yr · 1.1M searches
**Review moat**
**Okay****2,562.56**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-5.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, anew ultimate day cream is a $599K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anew ultimate day cream market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **$637K–$764K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#793**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **68%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**8 **▼falling
**Sellers**
**155**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 77%
**Open market**
**2%**
- AVON71% - Bath & Body Works11% - Bodycology6% - Avon5% - Generic3% - Body Fantasies3% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.8% search growth over the last 90 days.
25K15KSpike '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/anew-ultimate-day-cream/trend)
## **Top anew ultimate day cream search terms**
- **avon**254K/yr+16.8%0.7% conv. - **avon perfume for women**182K/yr-14.9%1.5% conv. - **avon products**155K/yr-14.4%0.5% conv. - **avon perfume**68K/yr-3.6%1.2% conv. - **haiku perfume for women**69K/yr-23.7%3.9% conv. - **cherry blossom perfume**64K/yr-18.5%2.3% conv. - **haiku**35K/yr-3.5%0.8% conv. - **haiku perfume**30K/yr-17.7%3.0% conv. - **japanese cherry blossom perfume**33K/yr+2.0%3.6% conv. - **korean perfume**27K/yr+1.1%0.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/anew-ultimate-day-cream/search-terms)
## **Top anew ultimate day cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$24K8%$48K12%$72K16%$96K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AVON Haiku Eau de Parfum for Women Nature Inspired Womens Fragrances Fresh Green Floral Long Lasting Perfumes for Women with Japanese Yuzu 1.7 fl oz Womens Signature Perfume for Daily Zen Wear**AVON**$28.02**4.7★7,202 rev](https://www.amazon.com/dp/B0001ZWP6Q) [2**AVON Far Away Eau de Parfum for Women - Amber Floral Scent - Signature Fragrance for Special Occasions Long Lasting Perfume Spray - Elegant Parfum for Her 1.7 fl oz Travel Size Spray**AVON**$29.40**4.6★8,238 rev](https://www.amazon.com/dp/B001167ZQE) [3**AVON Haiku Kyoto Flower Eau de Parfum for Women Fresh Green Floral Perfumes for Women with Violet Leaves & White Peony Long Lasting Womens Fragrance Spring/Summer designer scent 1.7 fl oz**AVON**$29.33**4.6★2,989 rev](https://www.amazon.com/dp/B00YJYFBBQ) [4**Bodycology Long-Lasting Fragrance Body Mist Cherry Blossom 8 fl oz**Bodycology**$5.02**4.5★3,036 rev](https://www.amazon.com/dp/B0D23654ZR) [5**AVON Skin So Soft Original Bath Oil Spray - Moisturizing Shower Oil with Jojoba Oil & Vitamin E - Non-Greasy Formula for Dry Skin Care - After Shower Moisturizer for Women - Hydrating Spray 5 Fl Oz**Avon**$21.18**4.6★9,618 rev](https://www.amazon.com/dp/B00EJD6WQ0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Generic - Far Away 50ml**AVON**$32.12**44 rev1y ago](https://www.amazon.com/dp/B0FMS9L4GX) [**AVON SKIN SO SOFT Original Dry Oil Spray Lightweight Moisturizing Body Oil with Jojoba & Vitamin E Fast Absorbing Non-Greasy 8.45 fl oz (250 ML)**AVON**$21.98**1,924 rev1y ago](https://www.amazon.com/dp/B0D11RZBL6) [**Bodycology Long-Lasting Fragrance Body Mist Cherry Blossom 8 fl oz**Bodycology**$5.02**3,036 rev2y ago](https://www.amazon.com/dp/B0D23654ZR) [**AVON - Body Lotion - Skin So Soft Original Body Lotion 11.8 fl oz New Packaging**AVON**$19.68**1,049 rev2y ago](https://www.amazon.com/dp/B0CG2MJMRR) [**Body Fantasies Signature Fragrance Body Spray Japanese Cherry Blossom 8 fl oz (Pack of 2)**Body Fantasies**$12.26**1,749 rev5y ago](https://www.amazon.com/dp/B096WGPXHJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AVON Skin So Soft Bonus-Size Original Bath Oil for Women - Jojoba Moisturizing Body & Shower Oil for Dry Skin Care Bath Additive for 48-Hour Intense Hydration & Silky Soft Skin 24.6 fl oz**AVON**$31.64**4.8★**▲ 256%**](https://www.amazon.com/dp/B07FWBKRRP) [**KyotoPink Eau de Parfum 1.7oz**Generic**$19.89**4.4★**▲ 242%**](https://www.amazon.com/dp/B0GP859HB3) [**Generic - Far Away 50ml**AVON**$32.12**4.5★**▲ 103%**](https://www.amazon.com/dp/B0FMS9L4GX) [**AVON Skin So Soft Original Bath Oil Spray - Moisturizing Shower Oil with Jojoba Oil & Vitamin E - Non-Greasy Formula for Dry Skin Care - After Shower Moisturizer for Women - Hydrating Spray 5 Fl Oz**Avon**$21.18**4.6★**▲ 87%**](https://www.amazon.com/dp/B00EJD6WQ0) [**AVON SKIN SO SOFT Original Dry Oil Spray Lightweight Moisturizing Body Oil with Jojoba & Vitamin E Fast Absorbing Non-Greasy 8.45 fl oz (250 ML)**AVON**$21.98**4.4★**▲ 82%**](https://www.amazon.com/dp/B0D11RZBL6)
**~~View all trending →~~**
## **What buyers say about anew ultimate day cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**46%
*“Long lasting fragrance”*
**Soft Feel**13%
*“Makes my skin soft”*
**Quality-Overall**7%
*“Reliable product”*
**Value For Money**4%
*“Good value for price”*
**Advertised Vs Actual Product**4%
*“Exactly what I ordered”*
**Moist/Dry**3%
*“Moisturizes great”*
**Efficiency**2%
*“Doing a great job keeping bugs off my pets”*
**Durability**2%
*“Looks great will last me along time”*
**Suitability Combination Skin**2%
*“feels good on your skin”*
**Suitability Dry Skin**1%
*“No more dry skin”*
### **What buyers complain about **
**Smell**42%
*“NO SMELL”*
**Value For Money**7%
*“So expensive”*
**Size-Overall**3%
*“Large”*
**Oily/Greasy**3%
*“It is oily”*
**Allergies**3%
*“Something c. Was allergic”*
**Leak-Proof**2%
*“First of all this leaked all over the box of items I ordered”*
**Advertised Vs Actual Product**2%
*“not as advertized”*
**Functionality-Overall**2%
*“Deet doesnt work well for me”*
**Durability**2%
*“the top broke fast”*
**Strength**2%
*“Very flimsy”*
### **Top return reasons **
**Smell**38%
**Advertised Vs Actual Product**12%
**Leak-Proof**9%
**Size-Overall**9%
**Value For Money**6%
**Oily/Greasy**6%
**Functionality-Overall**5%
**Defective Material/Parts**2%
**Ingredients-Overall**2%
**Product Condition**1%
## **Common questions**
- **Is anew ultimate day cream profitable to sell on Amazon United States?**
- The niche generates $599K/yr across 41 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the anew ultimate day cream niche?**
- 8 brands and 155 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in anew ultimate day cream?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.3%.
- **When does demand for anew ultimate day cream peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the anew ultimate day cream niche?**
- Listings span $5.02–$60.13; the average listing price is $25.46 (sweet spot $15–$100). The average incumbent carries 2,563 reviews — the moat a new listing must climb.
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