---
title: "Search terms — anastasia mascara - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/anastasia-mascara/search-terms"
last_updated: "2026-08-09T11:22:51.194Z"
locale: en
meta:
  description: "Niche score 55/100 · $1.9M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $1.9M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — anastasia mascara - Flapen"
---

# **anastasia mascara**

**Worth a look**

Shows low returns (1.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 94Growth 27Conversion 94Competition 5Returns 95Price range 86Avg price 87Brand share 0Review moat 22Quality gap 73

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.9M**

$1.9M/yr · 819K searches

**Conversion**

**Great****11.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$19.86**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.74–$24.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+1.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****10,369.14**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****94%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms