---
title: "Anastasia Contour Palette — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/anastasia-contour-palette"
last_updated: "2026-08-09T08:18:02.108Z"
locale: en
meta:
description: "Niche score 36/100 · $28K/yr market · 49K searches/yr · $27.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $28K/yr market · 49K searches/yr · $27.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Anastasia Contour Palette — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **anastasia contour palette**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 7Growth 41Conversion 26Competition 15Returns 64Price range 95Avg price 95Brand share 4Review moat 60Quality gap 50
**Avg price**
**Incredible****$27.59**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.43–$40.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,089.77**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+13.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$28K**
$28K/yr · 49K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, anastasia contour palette is a $28K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–Dec. Verdict: Skip it — 36/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anastasia contour palette market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$41K–$55K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#216**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **16.4%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**7**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Anastasia Beverly Hills80% - Smashbox6% - Elizabeth Mott6% - Aesthetica4% - Milk Makeup2% - LORAC2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.0% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/anastasia-contour-palette/trend)
## **Top anastasia contour palette search terms**
- **anastasia contour stick**19K/yr+7.8%1.8% conv. - **anastasia contour**9K/yr+23.2%2.1% conv. - **anastasia contour palette**10K/yr-9.2%2.3% conv. - **anastasia beverly hills contour stick**5K/yr+31.1%1.3% conv. - **anastasia contour kit**3K/yr+70.2%2.4% conv. - **anastasia beverly hills contour kit**2K/yr+21.9%0.7% conv. - **anastasia fawn contour stick**1K/yr+4.0%1.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/anastasia-contour-palette/search-terms)
## **Top anastasia contour palette products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$8K40%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Anastasia Beverly Hills Smooth Blur Contour Stick - High-Pigment Weightless Cream Bronzer Stick for Seamless Contouring & Instant Definition - Basetone**Anastasia Beverly Hills**$30.39**4.5★81 rev](https://www.amazon.com/dp/B0FZWPXPVM) [2**Anastasia Beverly Hills Smooth Blur Contour Stick - High-Pigment Weightless Cream Bronzer Stick for Seamless Contouring & Instant Definition - Greyscale**Anastasia Beverly Hills**$29.32**4.5★81 rev](https://www.amazon.com/dp/B0FZWMJFBK) [3**Anastasia Beverly Hills Contour Stick - Lightweight Cream-to-Powder Face Sculpting Stick for High-Definition Definition and Warmth - Shadow**Anastasia Beverly Hills**$21.55**4.5★1,564 rev](https://www.amazon.com/dp/B071SCTTRQ) [4**Anastasia Beverly Hills Smooth Blur Contour Stick - High-Pigment Weightless Cream Bronzer Stick for Seamless Contouring & Instant Definition - Shadow**Anastasia Beverly Hills**$29.46**4.5★81 rev](https://www.amazon.com/dp/B0DYWPFFZR) [5**Smashbox Step-By-Step Contour Palette | Sculpt + Glow All-In-One Contour Kit with Blendable + Buildable Formulas Light/Medium 0.3 Ounce**Smashbox**$28.68**4.6★93 rev](https://www.amazon.com/dp/B0FTMS4VCP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Smashbox Step-By-Step Contour Palette | Sculpt + Glow All-In-One Contour Kit with Blendable + Buildable Formulas Light/Medium 0.3 Ounce**Smashbox**$28.68**93 rev6mo ago](https://www.amazon.com/dp/B0FTMS4VCP) [**Anastasia Beverly Hills Smooth Blur Bronzer - Weightless Sun-Kissed Pressed Powder for Sculpting Warming and Blurring Skin Texture - Golden Beach Glow**Anastasia Beverly Hills**$32.06**44 rev11mo ago](https://www.amazon.com/dp/B0FFCMG9XW) [**Anastasia Beverly Hills Smooth Blur Contour Stick - High-Pigment Weightless Cream Bronzer Stick for Seamless Contouring & Instant Definition - Shadow**Anastasia Beverly Hills**$29.46**81 rev1y ago](https://www.amazon.com/dp/B0DYWPFFZR) [**Anastasia Beverly Hills Smooth Blur Contour Stick - High-Pigment Weightless Cream Bronzer Stick for Seamless Contouring & Instant Definition - Basetone**Anastasia Beverly Hills**$30.39**81 rev1y ago](https://www.amazon.com/dp/B0FZWPXPVM) [**Anastasia Beverly Hills Smooth Blur Contour Stick - High-Pigment Weightless Cream Bronzer Stick for Seamless Contouring & Instant Definition - Greyscale**Anastasia Beverly Hills**$29.32**81 rev1y ago](https://www.amazon.com/dp/B0FZWMJFBK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anastasia Beverly Hills Smooth Blur Contour Stick - High-Pigment Weightless Cream Bronzer Stick for Seamless Contouring & Instant Definition - Greyscale**Anastasia Beverly Hills**$29.32**4.5★**▲ 178%**](https://www.amazon.com/dp/B0FZWMJFBK) [**Anastasia Beverly Hills Contour Stick - Lightweight Cream-to-Powder Face Sculpting Stick for High-Definition Definition and Warmth - Shadow**Anastasia Beverly Hills**$21.55**4.5★**▲ 150%**](https://www.amazon.com/dp/B071SCTTRQ) [**Elizabeth Mott Bronzer Contour Kit & Highlighter Powder Makeup 6 Blendable Shades for a Natural Sun-Kissed Glow Long-Lasting Lightweight Cruelty-Free & Paraben-Free Face Makeup**Elizabeth Mott**$17.93**4.3★**▲ 87%**](https://www.amazon.com/dp/B07CZQNS4M) [**Smashbox Step-By-Step Contour Palette | Sculpt + Glow All-In-One Contour Kit with Blendable + Buildable Formulas Light/Medium 0.3 Ounce**Smashbox**$28.68**4.6★**▲ 61%**](https://www.amazon.com/dp/B0FTMS4VCP) [**Anastasia Beverly Hills Smooth Blur Contour Stick - High-Pigment Weightless Cream Bronzer Stick for Seamless Contouring & Instant Definition - Basetone**Anastasia Beverly Hills**$30.39**4.5★**▲ 44%**](https://www.amazon.com/dp/B0FZWPXPVM)
**~~View all trending →~~**
## **What buyers say about anastasia contour palette**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“Color is perfect”*
**Quality-Overall**15%
*“Quality good”*
**Suitability Combination Skin**9%
*“Works great and looks natural”*
**Value For Money**5%
*“Was able to purchase with a very nice discount”*
**Texture/Consistency-Overall**5%
*“I love the texture”*
**Soft Feel**4%
*“Feels good on skin”*
**Shape/Style**3%
*“Perfect bronzer and contour”*
**Cutting/Trimming**3%
*“If done correctly shave off 10 to 15 lbs on your face”*
**Coverage**3%
*“Good coverage”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Color**18%
*“It is too dark”*
**Size-Overall**11%
*“Very small”*
**Value For Money**11%
*“cost so much”*
**Product Condition**8%
*“Product doesnt appear new”*
**Smell**6%
*“It smells like rancid crisco”*
**Durability**5%
*“Broken and useless”*
**Moist/Dry**4%
*“is really dry”*
**Quality-Overall**3%
*“Poor quality”*
**Functionality-Overall**3%
*“wont work”*
**Ease Of Use**3%
*“Not easy to blend”*
### **Top return reasons **
**Color**42%
**Adhesion/Stickiness**12%
**Product Condition**6%
**Size-Overall**6%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**5%
**Smell**4%
**Functionality-Overall**4%
**Value For Money**2%
**Moist/Dry**2%
## **Common questions**
- **Is anastasia contour palette profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Skip it (36/100).
- **How competitive is the anastasia contour palette niche?**
- 6 brands and 7 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in anastasia contour palette?**
- Top complaints mined from reviews: Color, Size-Overall, Value For Money. The return rate is 2.4%.
- **When does demand for anastasia contour palette peak?**
- Demand peaks in Apr–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the anastasia contour palette niche?**
- Listings span $17.43–$40.64; the average listing price is $27.59 (sweet spot $15–$100). The average incumbent carries 1,090 reviews — the moat a new listing must climb.
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