---
title: "Anastasia Brow Gel — $2.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/anastasia-brow-gel"
last_updated: "2026-08-09T04:46:04.001Z"
locale: en
meta:
description: "Niche score 59/100 · $2.2M/yr market · 1.5M searches/yr · $22.51 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $2.2M/yr market · 1.5M searches/yr · $22.51 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Anastasia Brow Gel — $2.2M/yr Amazon US Niche (2026) - Flapen"
---
# **anastasia brow gel**
**Launch it**
A $2.2M/yr market growing +20.3% this quarter with returns at 1.1% — clears our launch bar.
Market size 95Growth 50Conversion 69Competition 44Returns 94Price range 88Avg price 94Brand share 0Review moat 24Quality gap 40
**Market size**
**Incredible****$2.2M**
$2.2M/yr · 1.5M searches
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.43–$51.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+20.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,238.71**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, anastasia brow gel is a $2.2M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jun–Oct–Dec. Verdict: Launch it — 59/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anastasia brow gel market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.8M–$2.3M**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#202**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **90%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 99%
**Open market**
**0%**
- Anastasia Beverly Hills71% - L'Oreal Paris23% - Rare Beauty4% - Generic2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.3% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jun, Oct, Dec · busiest ÷ quietest = 6.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/anastasia-brow-gel/trend)
## **Top anastasia brow gel search terms**
- **anastasia beverly hills**365K/yr+31.3%0.6% conv. - **anastasia brow gel**312K/yr+8.3%11.7% conv. - **anastasia**311K/yr+15.3%0.5% conv. - **rare beauty brow gel**98K/yr+56.6%2.4% conv. - **anastasia brow**119K/yr+43.7%2.7% conv. - **loreal brow lamination**83K/yr+2.1%16.1% conv. - **loreal eyebrow gel**28K/yr+10.4%12.2% conv. - **rare beauty eyebrow gel**40K/yr-22.9%2.4% conv. - **loreal brow gel**25K/yr-6.8%9.6% conv. - **anastasia makeup**27K/yr-2.8%0.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/anastasia-brow-gel/search-terms)
## **Top anastasia brow gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$219K20%$439K30%$658K40%$878K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Infallible Up To 24H Wear Brow Lamination Water-Resistant Longwear Eyebrow Gel Make Up Clear/Transparent 0.16 Fl Oz**L'Oreal Paris**$11.43**4.5★5,249 rev](https://www.amazon.com/dp/B0CXZHMR7J) [2**Anastasia Beverly Hills Clear Brow Gel - Lightweight Clear Eyebrow Setting Gel for Flexible Long-Lasting Hold Controls and Sets Brows for a Clean Polished Natural Finish**Anastasia Beverly Hills**$19.55**4.6★163 rev](https://www.amazon.com/dp/B0FST6LLR3) [3**Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold**Anastasia Beverly Hills**$14.32**4.4★654 rev](https://www.amazon.com/dp/B0CRWMWS1V) [4**Anastasia Beverly Hills DIPBROW Pomade - Full-Pigment Smudge-Proof Eyebrow Pomade Long-Wearing Waterproof Formula for Natural Hair Texture - Medium Brown**Anastasia Beverly Hills**$21.13**4.7★7,055 rev](https://www.amazon.com/dp/B00KNEDQ72) [5**Anastasia Beverly Hills Brow Freeze Gel - Clear Extreme-Hold Wax-Gel Hybrid Brow Styler with Triple-Action Comb for Shaping Sculpting & Laminated Brow**Anastasia Beverly Hills**$22.46**4.5★408 rev](https://www.amazon.com/dp/B0CS4DY1SB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rare Beaute Brow Harmony Flexible Lifting Gel 0.15 oz | 4.5g**Generic**$51.45**3 rev3mo ago](https://www.amazon.com/dp/B0GT793J6P) [**Rare Lash & Brow Essentials Set Mini Volumizing Mascara and Clear Lifting Brow Gel Duo for Fuller Lashes and Sculpted Brows**Rare Beauty**$34.36**18 rev8mo ago](https://www.amazon.com/dp/B0FYCG3VFR) [**Anastasia Beverly Hills Clear Brow Gel - Lightweight Clear Eyebrow Setting Gel for Flexible Long-Lasting Hold Controls and Sets Brows for a Clean Polished Natural Finish**Anastasia Beverly Hills**$19.55**163 rev9mo ago](https://www.amazon.com/dp/B0FST6LLR3) [**Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold**Anastasia Beverly Hills**$14.55**4,067 rev9mo ago](https://www.amazon.com/dp/B0FSTK6T7C) [**Anastasia Beverly Hills Microstroke Brow Pen - Waterproof Long-Wear Liquid Brow Definer with Superfine Brush Tip for Full-Looking Brows - Medium Brown**Anastasia Beverly Hills**$25.24**178 rev1y ago](https://www.amazon.com/dp/B0FFBSJ5S3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rare Beaute Brow Harmony Flexible Lifting Gel 0.15 oz | 4.5g**Generic**$51.45**5.0★**▲ 177%**](https://www.amazon.com/dp/B0GT793J6P) [**Anastasia Beverly Hills Volumizing Tinted Brow Gel - Lightweight Buildable Volumizing Brow Gel for Natural Tint Fullness & Definition with Long-Wearing Up to 24-Hour Hold - Taupe**Anastasia Beverly Hills**$22.66**4.4★**▲ 138%**](https://www.amazon.com/dp/B0DDVN3C6W) [**Anastasia Beverly Hills Brow Definer - 3-in-1 Triangular-Tipped Retractable Eyebrow Pencil with Spoolie - Multi-Functional Definer to Fill Detail & Blend Brows - Taupe**Anastasia Beverly Hills**$21.92**4.6★**▲ 92%**](https://www.amazon.com/dp/B01ADKNJPO) [**Anastasia Beverly Hills Mini Clear Brow Gel - Travel-Size Lightweight Eyebrow Setting Gel with Invisible Long-Lasting Flexible Hold**Anastasia Beverly Hills**$14.55**4.6★**▲ 84%**](https://www.amazon.com/dp/B0FSTK6T7C) [**Anastasia Beverly Hills Brow Wiz - Ultra-Slim Retractable Eyebrow Pencil for Hair-Like Strokes Natural Precision Definition Longwear Waterproof Smudge-Proof for Filling & Shaping Brows**Anastasia Beverly Hills**$22.34**4.6★**▲ 51%**](https://www.amazon.com/dp/B00GI21NW8)
**~~View all trending →~~**
## **What buyers say about anastasia brow gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“High quality, gorgeous color palette”*
**Color**17%
*“The color matches really well”*
**Ease Of Use**7%
*“easy to Apply”*
**Durability**6%
*“And it stays put all day”*
**Ease Of Application**6%
*“application is really easy”*
**Value For Money**5%
*“Good value for money”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Residue**3%
*“Doesnt leave residue”*
**Smudge Resistance**2%
*“Non smear”*
**Adhesion/Stickiness**2%
*“also they stay in place”*
### **What buyers complain about **
**Moist/Dry**13%
*“it may be dry already”*
**Durability**10%
*“breaks off after a handful of uses”*
**Residue**9%
*“White residue”*
**Value For Money**8%
*“To expensive”*
**Color**8%
*“I ordered the wrong color”*
**Thickness**4%
*“not thick at all”*
**Adhesion/Stickiness**4%
*“No stick, complete fail”*
**Quality-Overall**3%
*“have experienced this poor quality housing in the last 2 years”*
**Ease Of Cleaning**2%
*“Otherwise it can get a bit messy”*
**Advertised Vs Actual Product**2%
*“This product completely does not match its description”*
### **Top return reasons **
**Color**39%
**Functionality-Overall**10%
**Advertised Vs Actual Product**10%
**Moist/Dry**7%
**Product Condition**5%
**Defective Material/Parts**5%
**Size-Overall**4%
**Adhesion/Stickiness**3%
**Value For Money**3%
**Residue**2%
## **Common questions**
- **Is anastasia brow gel profitable to sell on Amazon United States?**
- The niche generates $2.2M/yr across 21 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +20.3%. Flapen's verdict: Launch it (59/100).
- **How competitive is the anastasia brow gel niche?**
- 4 brands and 39 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in anastasia brow gel?**
- Top complaints mined from reviews: Moist/Dry, Durability, Residue. The return rate is 1.1%.
- **When does demand for anastasia brow gel peak?**
- Demand peaks in Jan–Jun–Oct–Dec; the busiest month runs 6.5× the quietest.
- **What does it cost to enter the anastasia brow gel niche?**
- Listings span $11.43–$51.45; the average listing price is $22.51 (sweet spot $15–$100). The average incumbent carries 5,239 reviews — the moat a new listing must climb.
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