---
title: "Amika Thermal Brush — $178K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/amika-thermal-brush"
last_updated: "2026-08-09T04:44:29.584Z"
locale: en
meta:
description: "Niche score 39/100 · $178K/yr market · 133K searches/yr · $50.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $178K/yr market · 133K searches/yr · $50.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amika Thermal Brush — $178K/yr Amazon US Niche (2026) - Flapen"
---
# **amika thermal brush**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 22Conversion 34Competition 3Returns 82Price range 94Avg price 93Brand share 0Review moat 25Quality gap 75
**Price range**
**Great****$14.38–$95.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$50.01**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$178K**
$178K/yr · 133K searches
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,718.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, amika thermal brush is a $178K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amika thermal brush market data**
- **Units sold / yr**
- **3K–4K**
- avg 500–750/product
- **Revenue / yr**
- **$150K–$200K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#251**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Amika67% - wavytalk27% - AIMIKE6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.
150K100KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 30.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/amika-thermal-brush/trend)
## **Top amika thermal brush search terms**
- **amika thermal brush**41K/yr-35.5%2.1% conv. - **hot hair brush**24K/yr+15.6%0.3% conv. - **amika blowout babe thermal brush**11K/yr+1.1%3.0% conv. - **amika brush**9K/yr+4.0%2.4% conv. - **amika round brush**5K/yr+64.6%3.2% conv. - **amika hair brush**6K/yr-8.7%1.8% conv. - **amika hot brush**5K/yr-0.1%3.7% conv. - **hair brush iron**4K/yr+25.8%0.3% conv. - **hot tools thermal brush**5K/yr-8.9%0.1% conv. - **amika hair tools**5K/yr-18.9%0.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/amika-thermal-brush/search-terms)
## **Top amika thermal brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$27K30%$54K45%$80K60%$107K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**amika blowout babe thermal ionic hairbrush ionic ceramic round hot styling brush for smoothing & volume add shine & tame frizz (barrel 1.5) styling tool (black)**Amika**$94.54**4.0★242 rev](https://www.amazon.com/dp/B01I5N817W) [2**Wavytalk Thermal Brush Blowout Boost 1.5 inch Heated Round Brush for Blowout Look Dual Voltage Pink Sakura Tourmaline Ceramic Negative Ion Technology 5 Temperature Settings Less Damage**wavytalk**$47.36**4.2★5,639 rev](https://www.amazon.com/dp/B0CQSNXLJR) [3**amika Hair Blow Dryer Brush 2.0**Amika**$95.06**4.3★267 rev](https://www.amazon.com/dp/B0B94MXLCL) [4**Wavytalk Thermal Brush 1 1/2 inch Heated Round Brush with Detachable Head Velvet Pouch and Dual Voltage for Travel Easy to Create Blowout Look Rose Gold**wavytalk**$31.22**4.2★4,823 rev](https://www.amazon.com/dp/B0CKTDHSRB) [5**AIMIKE Round Brush for Blow Out Medium Round Hair Brush Nano Thermal Ceramic & Ionic Tech for Blow Drying & Styling Curling and Shine - 2.9 inch Barrel w/Boar Bristles**AIMIKE**$14.38**4.5★16,629 rev](https://www.amazon.com/dp/B082WVW7PH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AIMIKE NaturaVol Round Brush for Blow Out Round Hair Brush Nano Thermal Ceramic & Ionic Tech for Blow Drying & Salon-like Styling at-home Maximum Volume Shine - 1.7 Barrel 2.5 w/Bristle**AIMIKE**$17.51**712 rev12mo ago](https://www.amazon.com/dp/B0FHKVMFYH) [**Wavytalk Thermal Brush Blowout Boost 1.5 inch Heated Round Brush for Blowout Look Dual Voltage Pink Sakura Tourmaline Ceramic Negative Ion Technology 5 Temperature Settings Less Damage**wavytalk**$47.36**5,639 rev2y ago](https://www.amazon.com/dp/B0CQSNXLJR) [**Wavytalk Thermal Brush 1 1/2 inch Heated Round Brush with Detachable Head Velvet Pouch and Dual Voltage for Travel Easy to Create Blowout Look Rose Gold**wavytalk**$31.22**4,823 rev2y ago](https://www.amazon.com/dp/B0CKTDHSRB) [**amika Hair Blow Dryer Brush 2.0**Amika**$95.06**267 rev3y ago](https://www.amazon.com/dp/B0B94MXLCL) [**AIMIKE Round Brush for Blow Out Medium Round Hair Brush Nano Thermal Ceramic & Ionic Tech for Blow Drying & Styling Curling and Shine - 2.9 inch Barrel w/Boar Bristles**AIMIKE**$14.38**16,629 rev6y ago](https://www.amazon.com/dp/B082WVW7PH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AIMIKE NaturaVol Round Brush for Blow Out Round Hair Brush Nano Thermal Ceramic & Ionic Tech for Blow Drying & Salon-like Styling at-home Maximum Volume Shine - 1.7 Barrel 2.5 w/Bristle**AIMIKE**$17.51**4.6★**▲ 198%**](https://www.amazon.com/dp/B0FHKVMFYH) [**AIMIKE Round Brush for Blow Out Medium Round Hair Brush Nano Thermal Ceramic & Ionic Tech for Blow Drying & Styling Curling and Shine - 2.9 inch Barrel w/Boar Bristles**AIMIKE**$14.38**4.5★**▲ 27%**](https://www.amazon.com/dp/B082WVW7PH) [**Wavytalk Thermal Brush Blowout Boost 1.5 inch Heated Round Brush for Blowout Look Dual Voltage Pink Sakura Tourmaline Ceramic Negative Ion Technology 5 Temperature Settings Less Damage**wavytalk**$47.36**4.2★**▲ 23%**](https://www.amazon.com/dp/B0CQSNXLJR) [**amika blowout babe thermal ionic hairbrush ionic ceramic round hot styling brush for smoothing & volume add shine & tame frizz (barrel 1.5) styling tool (black)**Amika**$94.54**4.0★**— 2%**](https://www.amazon.com/dp/B01I5N817W) [**amika Hair Blow Dryer Brush 2.0**Amika**$95.06**4.3★**▼ 20%**](https://www.amazon.com/dp/B0B94MXLCL)
**~~View all trending →~~**
## **What buyers say about amika thermal brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**13%
*“Easy to handle”*
**Hair Styling**10%
*“It gave beautiful big curls”*
**Quality-Overall**10%
*“Amazing high quality hair tool for the price”*
**Heating**9%
*“Great heat”*
**Brush Quality**9%
*“Very nice brush, high quality”*
**Suitability Straight Hair**6%
*“Hair straightening perfect dor every hair”*
**Value For Money**4%
*“Good value for money”*
**Soft Feel**3%
*“It does smooth my hair”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Weight Light**3%
*“Light weight and easy to handle”*
### **What buyers complain about **
**Heating**10%
*“Extremely Hot”*
**Hair Related**9%
*“Doesnt do anything to your hair”*
**Durability**9%
*“Breaks very quickly”*
**Functionality-Overall**8%
*“Doesnt work well”*
**Suitability Short Hair**8%
*“The bristles are so short it couldnt grasp onto my hair”*
**Damage/Burn Hair**5%
*“it damaged my hair pretty bad”*
**Quality-Overall**4%
*“Disappointed in the quality”*
**Suitability Curly Hair**4%
*“it doesnt smoothens frizzy hair”*
**Value For Money**3%
*“Waste of money”*
**Suitability Straight Hair**3%
*“Makes my hair too flat”*
### **Top return reasons **
**Size-Overall**25%
**Functionality-Overall**12%
**Suitability Short Hair**9%
**Advertised Vs Actual Product**8%
**Heating**8%
**Damage/Burn Hair**4%
**Suitability Long Hair**3%
**Product Condition**3%
**Quality-Overall**3%
**Value For Money**3%
## **Common questions**
- **Is amika thermal brush profitable to sell on Amazon United States?**
- The niche generates $178K/yr across 6 tracked products. 90-day search growth is -6.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the amika thermal brush niche?**
- 3 brands and 7 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in amika thermal brush?**
- Top complaints mined from reviews: Heating, Hair Related, Durability. The return rate is 1.6%.
- **When does demand for amika thermal brush peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 30.3× the quietest.
- **What does it cost to enter the amika thermal brush niche?**
- Listings span $14.38–$95.06; the average listing price is $50.01 (sweet spot $15–$100). The average incumbent carries 4,719 reviews — the moat a new listing must climb.
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