---
title: "Amika Set — $136K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/amika-set"
last_updated: "2026-08-09T07:51:23.123Z"
locale: en
meta:
description: "Niche score 42/100 · $136K/yr market · 132K searches/yr · $50.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $136K/yr market · 132K searches/yr · $50.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amika Set — $136K/yr Amazon US Niche (2026) - Flapen"
---
# **amika set**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 16Conversion 26Competition 33Returns 95Price range 85Avg price 93Brand share 0Review moat 90Quality gap 47
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$50.30**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****205.06**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$26.31–$111.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$136K**
$136K/yr · 132K searches
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-17.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, amika set is a $136K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amika set market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$201K–$252K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#510**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **▼falling
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- Amika100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.1% search growth over the last 90 days.
60K40KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 9.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/amika-set/trend)
## **Top amika set search terms**
- **amika set**53K/yr+22.7%2.2% conv. - **amika gift set**25K/yr-17.4%3.1% conv. - **amika sets**19K/yr-64.1%1.7% conv. - **amika kit**8K/yr+13.0%2.7% conv. - **amika hair set**12K/yr-30.7%2.0% conv. - **amika hair products set**16K/yr-55.8%1.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/amika-set/search-terms)
## **Top amika set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$7K10%$14K15%$20K20%$27K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**amika signature saviors essential trial set**Amika**$27.61**4.6★468 rev](https://www.amazon.com/dp/B0D384QQ9W) [2**amika everyday magic bestsellers set | gift set for all hair types TSA travel-size approved**Amika**$30.33**4.8★76 rev](https://www.amazon.com/dp/B0FL4NVM1J) [3**amika hydro dream hair routine trial set**Amika**$30.96**4.5★629 rev](https://www.amazon.com/dp/B0C2FFT2BR) [4**amika soft strand stars nourishing wash + care set**Amika**$52.42**4.4★202 rev](https://www.amazon.com/dp/B0F6X8BV6V) [5**amika inner strength repair routine set | gift set for dry damaged hair from bleach color chemical or heat use**Amika**$56.71**4.5★132 rev](https://www.amazon.com/dp/B0FL4MLR9B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**amika supersized superfruit nourish + style set | for fine-to-thick hair types 1-3c seeking softer and more conditioned hair liter set for soft hair**Amika**$110.66**57 rev9mo ago](https://www.amazon.com/dp/B0FWTBQRMC) [**amika inner strength repair routine set | gift set for dry damaged hair from bleach color chemical or heat use**Amika**$56.71**132 rev9mo ago](https://www.amazon.com/dp/B0FL4MLR9B) [**amika everyday magic bestsellers set | gift set for all hair types TSA travel-size approved**Amika**$30.33**76 rev10mo ago](https://www.amazon.com/dp/B0FL4NVM1J) [**amika big mood volumizing styling set | gift set for touchable volume + texture**Amika**$46.24**84 rev10mo ago](https://www.amazon.com/dp/B0FL51LHF9) [**amika moisture-minded hydration routine set | gift set for dry hair TSA travel approved**Amika**$49.10**44 rev10mo ago](https://www.amazon.com/dp/B0FL4KYGM9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**amika inner strength repair routine set | gift set for dry damaged hair from bleach color chemical or heat use**Amika**$56.71**4.5★**▲ 86%**](https://www.amazon.com/dp/B0FL4MLR9B) [**amika everyday magic bestsellers set | gift set for all hair types TSA travel-size approved**Amika**$30.33**4.8★**▲ 33%**](https://www.amazon.com/dp/B0FL4NVM1J) [**amika Mighty Moisture Jumbo Hydration Set**Amika**$111.01**4.3★**▲ 33%**](https://www.amazon.com/dp/B0DMHM81L4) [**amika moisture-minded hydration routine set | gift set for dry hair TSA travel approved**Amika**$49.10**4.6★**▲ 25%**](https://www.amazon.com/dp/B0FL4KYGM9) [**amika hydro dream hair routine trial set**Amika**$30.96**4.5★**▲ 12%**](https://www.amazon.com/dp/B0C2FFT2BR)
**~~View all trending →~~**
## **What buyers say about amika set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**24%
*“Great smell”*
**Quality-Overall**14%
*“The Good: Miracle Bond-Repair and Immediate Strength”*
**Value For Money**12%
*“Great value”*
**Moist/Dry**8%
*“moisturizes every stand I love it”*
**Soft Feel**6%
*“My hair is so soft”*
**Size-Overall**5%
*“This is a good size too”*
**Hair Growth**3%
*“Helping my hair”*
**Suitability Curly Hair**3%
*“Keeps my hair looking effortlessly flawless, and frizz free”*
**Hair Styling**3%
*“It makes my hair look and feel healthy”*
**Suitability Straight Hair**2%
*“Best product for my hair”*
### **What buyers complain about **
**Value For Money**12%
*“Wasted money”*
**Hair Related**6%
*“My hair has been really struggling recently”*
**Moist/Dry**6%
*“NOT MOISTURIZING”*
**Oily/Greasy**6%
*“Greasy and sticky”*
**Ease Of Use**5%
*“Very frustrating, especially for a product thats supposed to be quick and convenient to use”*
**Size-Overall**5%
*“The product was smaller than I expected”*
**Product Condition**4%
*“These were clearly used”*
**Functionality-Overall**4%
*“Not having any difference outcome from my other shampoo”*
**Smell**3%
*“Smells plesant”*
**Suitability Short Hair**3%
*“Did not work for my hair - very drying”*
### **Top return reasons **
**Size-Overall**17%
**Smell**9%
**Moist/Dry**9%
**Advertised Vs Actual Product**8%
**Product Condition**8%
**Defective Material/Parts**7%
**Suitability Short Hair**7%
**Functionality-Overall**6%
**Oily/Greasy**5%
**Value For Money**4%
## **Common questions**
- **Is amika set profitable to sell on Amazon United States?**
- The niche generates $136K/yr across 16 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the amika set niche?**
- 1 brands and 2 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in amika set?**
- Top complaints mined from reviews: Value For Money, Hair Related, Moist/Dry. The return rate is 1.0%.
- **When does demand for amika set peak?**
- Demand peaks in Nov–Dec; the busiest month runs 9.3× the quietest.
- **What does it cost to enter the amika set niche?**
- Listings span $26.31–$111.01; the average listing price is $50.30 (sweet spot $15–$100). The average incumbent carries 205 reviews — the moat a new listing must climb.
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