---
title: "Amika Refill — $92K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/amika-refill"
last_updated: "2026-08-09T09:00:51.797Z"
locale: en
meta:
description: "Niche score 46/100 · $92K/yr market · 20K searches/yr · $47.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $92K/yr market · 20K searches/yr · $47.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amika Refill — $92K/yr Amazon US Niche (2026) - Flapen"
---
# **amika refill**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 40Conversion 87Competition 19Returns 96Price range 84Avg price 94Brand share 0Review moat 48Quality gap 38
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$47.36**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$11.55–$110.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,736.54**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+11.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$92K**
$92K/yr · 20K searches
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amika refill is a $92K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amika refill market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$71K–$95K**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#542**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Amika100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.
800600Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/amika-refill/trend)
## **Top amika refill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$28K40%$37K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**amika normcore signature shampoo 500ml**Amika**$35.94**4.6★387 rev](https://www.amazon.com/dp/B0B41BDDKL) [2**amika hydro rush intense moisture shampoo with hyaluronic acid 500ml**Amika**$30.22**4.6★182 rev](https://www.amazon.com/dp/B0C1LV6CMN) [3**Mirrorball High Shine + Protect Antioxidant Conditioner 500ml | amika**Amika**$39.75**4.4★1,002 rev](https://www.amazon.com/dp/B0C29K1W5F) [4**amika normcore signature shampoo 275ml**Amika**$24.89**4.6★3,386 rev](https://www.amazon.com/dp/B0B441Y59B) [5**amika the kure strength repair shampoo 1000ml**Amika**$72.77**4.7★2,880 rev](https://www.amazon.com/dp/B08RYVWRPR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**amika supersized superfruit nourish + style set | for fine-to-thick hair types 1-3c seeking softer and more conditioned hair liter set for soft hair**Amika**$110.70**60 rev9mo ago](https://www.amazon.com/dp/B0FWTBQRMC) [**amika forget frizz anti-frizz shampoo 1000ml | smoothing humidity protection up to 72 hour frizz control + lightweight hydration for medium to thick coarse hair types 2a-4c**Amika**$72.85**161 rev10mo ago](https://www.amazon.com/dp/B0F6WFQ9MC) [**Mirrorball High Shine + Protect Antioxidant Conditioner 500ml | amika**Amika**$39.75**1,002 rev3y ago](https://www.amazon.com/dp/B0C29K1W5F) [**amika Forever Friend Refillable Conditioner Bottle**Amika**$11.55**262 rev3y ago](https://www.amazon.com/dp/B0C24T3QSF) [**amika hydro rush intense moisture shampoo with hyaluronic acid 500ml**Amika**$30.22**182 rev3y ago](https://www.amazon.com/dp/B0C1LV6CMN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**amika forget frizz anti-frizz shampoo 1000ml | smoothing humidity protection up to 72 hour frizz control + lightweight hydration for medium to thick coarse hair types 2a-4c**Amika**$72.85**4.5★**▲ 139%**](https://www.amazon.com/dp/B0F6WFQ9MC) [**amika the kure strength repair shampoo 1000ml**Amika**$72.77**4.7★**▲ 88%**](https://www.amazon.com/dp/B08RYVWRPR) [**amika the kure strength repair shampoo 275ml**Amika**$27.32**4.7★**▲ 78%**](https://www.amazon.com/dp/B0B44G1V73) [**amika hydro rush intense moisture shampoo with hyaluronic acid 500ml**Amika**$30.22**4.6★**▲ 23%**](https://www.amazon.com/dp/B0C1LV6CMN) [**Mirrorball High Shine + Protect Antioxidant Conditioner 500ml | amika**Amika**$39.75**4.4★**▲ 18%**](https://www.amazon.com/dp/B0C29K1W5F)
**~~View all trending →~~**
## **What buyers say about amika refill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**22%
*“Awesome smell”*
**Moist/Dry**14%
*“Great hydration”*
**Quality-Overall**12%
*“The quality is impressive in the hair very recommended”*
**Soft Feel**10%
*“My hair is soft”*
**Value For Money**8%
*“Good value”*
**Size-Overall**5%
*“This is a good size too”*
**Hair Growth**4%
*“given life back into my hair”*
**Suitability Curly Hair**4%
*“Works great on coarse curly hair”*
**Suitability Straight Hair**2%
*“Love how great my hair feels”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Oily/Greasy**12%
*“Very oily do not like”*
**Moist/Dry**11%
*“it left my hair even more dry”*
**Value For Money**10%
*“overpriced”*
**Smell**10%
*“Does not smell good”*
**Hair Related**8%
*“The hair wizard just makes the hair stiff not soft and manageable”*
**Damage/Burn Hair**5%
*“This shampoo burned my scalp in several places”*
**Ease Of Cleaning**4%
*“Doesn't clean the same”*
**Color**4%
*“even the color is different”*
**Lather**3%
*“it does not lather nearly like the first two bottles did”*
**Suitability Short Hair**3%
*“I do not recommend for any hair types”*
### **Top return reasons **
**Smell**12%
**Oily/Greasy**12%
**Moist/Dry**11%
**Suitability Short Hair**9%
**Value For Money**7%
**Advertised Vs Actual Product**7%
**Size-Overall**6%
**Functionality-Overall**5%
**Product Condition**4%
**Damage/Burn Hair**3%
## **Common questions**
- **Is amika refill profitable to sell on Amazon United States?**
- The niche generates $92K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the amika refill niche?**
- 1 brands and 4 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in amika refill?**
- Top complaints mined from reviews: Oily/Greasy, Moist/Dry, Value For Money. The return rate is 0.8%.
- **When does demand for amika refill peak?**
- Demand peaks in Apr; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the amika refill niche?**
- Listings span $11.55–$110.70; the average listing price is $47.36 (sweet spot $15–$100). The average incumbent carries 1,737 reviews — the moat a new listing must climb.
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