---
title: "Trend — amika purple shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/amika-purple-shampoo/trend"
last_updated: "2026-08-09T14:31:50.001Z"
locale: en
meta:
  description: "Niche score 49/100 · $736K/yr market · 153K searches/yr · $32.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $736K/yr market · 153K searches/yr · $32.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — amika purple shampoo - Flapen"
---

# **amika purple shampoo**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 70Growth 30Conversion 97Competition 0Returns 96Price range 95Avg price 95Brand share 0Review moat 61Quality gap 23

**Conversion**

**Incredible****14.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$32.54**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$27.40–$42.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$736K**

$736K/yr · 153K searches

**Review moat**

**Good****1,071.67**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+4.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend