---
title: "Amika Purple Shampoo — $736K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/amika-purple-shampoo"
last_updated: "2026-08-09T10:06:51.592Z"
locale: en
meta:
description: "Niche score 49/100 · $736K/yr market · 153K searches/yr · $32.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $736K/yr market · 153K searches/yr · $32.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amika Purple Shampoo — $736K/yr Amazon US Niche (2026) - Flapen"
---
# **amika purple shampoo**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 70Growth 30Conversion 97Competition 0Returns 96Price range 95Avg price 95Brand share 0Review moat 61Quality gap 23
**Conversion**
**Incredible****14.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$32.54**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$27.40–$42.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$736K**
$736K/yr · 153K searches
**Review moat**
**Good****1,071.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+4.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amika purple shampoo is a $736K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amika purple shampoo market data**
- **Units sold / yr**
- **20K–25K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$651K–$814K**
- units × avg price
- **Conversion rate**
- **14.8%**
- **Avg BSR**
- **#168**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Amika100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/amika-purple-shampoo/trend)
## **Top amika purple shampoo search terms**
- **amika purple shampoo**54K/yr+20.0%11.7% conv. - **amika bust your brass**25K/yr+12.5%8.7% conv. - **amika bust your brass shampoo**12K/yr+6.3%14.0% conv. - **amika purple shampoo and conditioner set**19K/yr-44.3%3.1% conv. - **amika purple conditioner**8K/yr+15.3%16.9% conv. - **amika purple**6K/yr+21.1%8.4% conv. - **bust your brass**3K/yr+36.3%7.9% conv. - **purple shampoo amika**4K/yr+0.4%11.8% conv. - **amika blonde shampoo**3K/yr+23.9%8.8% conv. - **amika blue shampoo**4K/yr-3.9%4.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/amika-purple-shampoo/search-terms)
## **Top amika purple shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$147K40%$294K60%$441K80%$589K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**amika bust your brass cool blonde strength repair shampoo 275ml**Amika**$27.54**4.6★1,703 rev](https://www.amazon.com/dp/B0C7DSKJ1D) [2**amika bust your brass cool blonde strength repair conditioner 275ml**Amika**$27.40**4.8★513 rev](https://www.amazon.com/dp/B0BTB8PVW7) [3**amika bust your brass toning + strength repair mask 250ml**Amika**$42.67**4.5★999 rev](https://www.amazon.com/dp/B08RZ1222Z)
### **Newest**
by launch date
[**amika bust your brass cool blonde strength repair conditioner 275ml**Amika**$27.40**513 rev2y ago](https://www.amazon.com/dp/B0BTB8PVW7) [**amika bust your brass cool blonde strength repair shampoo 275ml**Amika**$27.54**1,703 rev3y ago](https://www.amazon.com/dp/B0C7DSKJ1D) [**amika bust your brass toning + strength repair mask 250ml**Amika**$42.67**999 rev5y ago](https://www.amazon.com/dp/B08RZ1222Z)
### **Trending**
90-day click momentum
[**amika bust your brass toning + strength repair mask 250ml**Amika**$42.67**4.5★**▲ 11%**](https://www.amazon.com/dp/B08RZ1222Z) [**amika bust your brass cool blonde strength repair shampoo 275ml**Amika**$27.54**4.6★**— 7%**](https://www.amazon.com/dp/B0C7DSKJ1D) [**amika bust your brass cool blonde strength repair conditioner 275ml**Amika**$27.40**4.8★**▼ 23%**](https://www.amazon.com/dp/B0BTB8PVW7)
## **What buyers say about amika purple shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**31%
*“My hair was also soft and smelled beautiful”*
**Moist/Dry**11%
*“does not dry out hair too bad”*
**Suitability Colored Hair**9%
*“My hairdresser recommended this product to keep my highlights fresh and bright”*
**Soft Feel**9%
*“My hair is so soft”*
**Value For Money**8%
*“Great value for the money”*
**Color**7%
*“Not only did it bring my color back”*
**Suitability Straight Hair**4%
*“Absolutely great product for your hair”*
**Quality-Overall**4%
*“Great product”*
**Brightness/Shine/Glow**4%
*“It is so soft and shiny too”*
**Thickness**2%
*“this one has a great consistency that isnt too thick”*
### **What buyers complain about **
**Value For Money**23%
*“Yes, its pricey,”*
**Moist/Dry**22%
*“Drying”*
**Functionality-Overall**6%
*“Didnt work”*
**Hair Related**6%
*“Brassy color hair is gone”*
**Quality-Overall**6%
*“Not quite as good as my other brand”*
**Smell**3%
*“The smell is unpleasant”*
**Suitability Long Hair**3%
*“I have very, very thick hair and if I use the wrong products, they make my hair gross looking”*
**Product Condition**3%
*“It looks like it was previously returned”*
**Suitability Short Hair**3%
*“To harsh for my hair”*
**Suitability Colored Hair**3%
*“Brassy color hair is gone”*
### **Top return reasons **
**Functionality-Overall**17%
**Advertised Vs Actual Product**10%
**Moist/Dry**9%
**Smell**8%
**Value For Money**7%
**Color**7%
**Suitability Short Hair**6%
**Suitability Colored Hair**6%
**Product Condition**6%
**Damage/Burn Hair**3%
## **Common questions**
- **Is amika purple shampoo profitable to sell on Amazon United States?**
- The niche generates $736K/yr across 3 tracked products. 90-day search growth is +4.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the amika purple shampoo niche?**
- 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in amika purple shampoo?**
- Top complaints mined from reviews: Value For Money, Moist/Dry, Functionality-Overall. The return rate is 0.9%.
- **When does demand for amika purple shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the amika purple shampoo niche?**
- Listings span $27.40–$42.67; the average listing price is $32.54 (sweet spot $15–$100). The average incumbent carries 1,072 reviews — the moat a new listing must climb.
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