---
title: "Amika Perk Up Plus Dry Shampoo — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/amika-perk-up-plus-dry-shampoo"
last_updated: "2026-08-09T07:16:14.829Z"
locale: en
meta:
description: "Niche score 45/100 · $51K/yr market · 21K searches/yr · $29.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $51K/yr market · 21K searches/yr · $29.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amika Perk Up Plus Dry Shampoo — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **amika perk up plus dry shampoo**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 51Conversion 81Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 23Quality gap 62
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.25**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.82–$42.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+22.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,145**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$51K**
$51K/yr · 21K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amika perk up plus dry shampoo is a $51K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amika perk up plus dry shampoo market data**
- **Units sold / yr**
- **2K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$59K–$73K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Amika100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.4% search growth over the last 90 days.
1K750Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/amika-perk-up-plus-dry-shampoo/trend)
## **Top amika perk up plus dry shampoo search terms**
- **amika perk up plus dry shampoo**11K/yr+40.7%10.6% conv. - **amika perk up plus**4K/yr-17.4%7.5% conv. - **perk up plus dry shampoo**4K/yr-5.5%12.9% conv. - **amika dry shampoo perk up plus**1K/yr+60.5%10.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/amika-perk-up-plus-dry-shampoo/search-terms)
## **Top amika perk up plus dry shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$10K40%$21K60%$31K80%$41K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**amika perk up plus extended clean dry shampoo 5.3oz | revitalizes roots + boosts time between washes with no residue or build up | for all hair types**Amika**$29.71**4.4★2,739 rev](https://www.amazon.com/dp/B0BDSGTCHH) [2**amika perk up plus extended clean dry shampoo 9.5oz | revitalizes roots + boosts time between washes with no residue or build up | for all hair types**Amika**$42.96**4.4★2,739 rev](https://www.amazon.com/dp/B0D4GNSHQC) [3**amika Perk Up Plus Extended Clean Dry Shampoo 2.5oz | revitalizes roots + boosts time between washes with no residue or build up | for all hair types**Amika**$17.82**4.4★2,739 rev](https://www.amazon.com/dp/B0GH9KTQK4) [4**amika Perk Up Dry Shampoo 5.3 oz. (Pack of 1)**Amika**$26.50**4.3★20,363 rev](https://www.amazon.com/dp/B07H349CVV)
### **Newest**
by launch date
[**amika Perk Up Plus Extended Clean Dry Shampoo 2.5oz | revitalizes roots + boosts time between washes with no residue or build up | for all hair types**Amika**$17.82**2,739 rev5mo ago](https://www.amazon.com/dp/B0GH9KTQK4) [**amika perk up plus extended clean dry shampoo 9.5oz | revitalizes roots + boosts time between washes with no residue or build up | for all hair types**Amika**$42.96**2,739 rev2y ago](https://www.amazon.com/dp/B0D4GNSHQC) [**amika perk up plus extended clean dry shampoo 5.3oz | revitalizes roots + boosts time between washes with no residue or build up | for all hair types**Amika**$29.71**2,739 rev3y ago](https://www.amazon.com/dp/B0BDSGTCHH) [**amika Perk Up Dry Shampoo 5.3 oz. (Pack of 1)**Amika**$26.50**20,363 rev7y ago](https://www.amazon.com/dp/B07H349CVV)
### **Trending**
90-day click momentum
[**amika Perk Up Plus Extended Clean Dry Shampoo 2.5oz | revitalizes roots + boosts time between washes with no residue or build up | for all hair types**Amika**$17.82**4.4★**▲ 272%**](https://www.amazon.com/dp/B0GH9KTQK4) [**amika perk up plus extended clean dry shampoo 9.5oz | revitalizes roots + boosts time between washes with no residue or build up | for all hair types**Amika**$42.96**4.4★**— 1%**](https://www.amazon.com/dp/B0D4GNSHQC) [**amika perk up plus extended clean dry shampoo 5.3oz | revitalizes roots + boosts time between washes with no residue or build up | for all hair types**Amika**$29.71**4.4★**— 7%**](https://www.amazon.com/dp/B0BDSGTCHH) [**amika Perk Up Dry Shampoo 5.3 oz. (Pack of 1)**Amika**$26.50**4.3★**▼ 16%**](https://www.amazon.com/dp/B07H349CVV)
## **What buyers say about amika perk up plus dry shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**30%
*“This is the best dry shampoo spray I have ever used”*
**Smell**26%
*“my hair smells good”*
**Quality-Overall**10%
*“Great Product”*
**Hair Growth**5%
*“It also gives my hair a lift and appears fuller”*
**Value For Money**4%
*“It is an affordable”*
**Ease Of Use**2%
*“Overall, it is easy to use and very effective”*
**Suitability Colored Hair**2%
*“Keeps my hair looking fresh”*
**Adhesion/Stickiness**2%
*“distributes evenly so you dont end up with powder spots showing”*
**Suitability Oily Skin**2%
*“Excellent for oily hair”*
**Absorbency**1%
*“Absorbs oil fast, adds volume, and actually makes your hair look clean again”*
### **What buyers complain about **
**Value For Money**23%
*“Not a great value”*
**Smell**13%
*“I don't like the weird smell”*
**Durability**10%
*“Bottle stopped working after a few uses”*
**Ease Of Use**8%
*“Can't use product”*
**Quality-Overall**5%
*“Quality has gone down”*
**Residue**4%
*“I have not found one that doesnt leave a little residue”*
**Strength**3%
*“Not very effective”*
**Functionality-Overall**3%
*“It did not do anything for my hair”*
**Oily/Greasy**2%
*“Product did not fresh hair or minimize oil”*
**Hair Related**2%
*“it doesnt fully bring my hair back to a clean”*
## **Common questions**
- **Is amika perk up plus dry shampoo profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the amika perk up plus dry shampoo niche?**
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in amika perk up plus dry shampoo?**
- Top complaints mined from reviews: Value For Money, Smell, Durability. The return rate is 0.0%.
- **When does demand for amika perk up plus dry shampoo peak?**
- Demand peaks in Jul–Oct; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the amika perk up plus dry shampoo niche?**
- Listings span $17.82–$42.96; the average listing price is $29.25 (sweet spot $15–$100). The average incumbent carries 7,145 reviews — the moat a new listing must climb.
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