[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-amika-normcore-shampoo-and-conditioner":3,"research-sidebar-rollups":688},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":47,"baselines":86,"demand":91,"seasonality":401,"brandShare":414,"products":418,"feedback":479,"searchTerms":633,"related":653,"lastUpdated":34},"70be0424b720dab6904a0c092d874825","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":21,"returnRate":29,"successfulLaunches360":21,"newProducts360":21,"amazonNicheId":4,"title":30,"slug":31,"href":32,"leafCategoryName":33,"scrapedAt":34,"brandCount":21,"brandCountYearAgo":21,"sellerCount":35,"signals":36,"avgBsr":37,"pageQuality":38,"unitsSoldMin":39,"unitsSoldAvgMin":40,"unitsSoldAvgMax":41,"revenueMin":42,"revenueMax":43,"avgBrandAgeMonths":44,"avgSellerAgeDays":45,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":46},256277,61970,1.2955,-0.1039,0.09,0.943,1,4.52,1431,45.95,23.62,110.7,6,10000,0.0076,"amika normcore shampoo and conditioner","amika-normcore-shampoo-and-conditioner","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Famika-normcore-shampoo-and-conditioner","Conditioners","2026-07-14T09:17:10.144088+00:00",4,[],534,0,8000,1000,1250,367600,459500,61,135,0.0385,{"score":48,"verdict":49,"components":50},44,"skip",[51,56,59,63,66,68,71,76,79,82],{"key":52,"score":53,"weight":54,"raw":55},"marketSize",47,0.15,256276.94,{"key":57,"score":58,"weight":54,"raw":18},"growth",20,{"key":60,"score":61,"weight":62,"raw":19},"conversion",83,0.1,{"key":64,"score":65,"weight":54,"raw":20},"competition",5,{"key":67,"score":38,"weight":62,"raw":21},"brandShare",{"key":69,"score":70,"weight":62,"raw":22},"qualityGap",38,{"key":72,"score":73,"weight":74,"raw":75},"reviewMoat",52,0.05,1430.67,{"key":77,"score":78,"weight":62,"raw":29},"returns",96,{"key":80,"score":81,"weight":74,"raw":24},"avgPrice",95,{"key":83,"score":84,"weight":74,"raw":85},"priceRange",85,0.877124483233808,{"avgRating":87,"medianPrice":88,"medianReturnRate":89,"nichesTracked":90},4.42,24.38,0.0215,115062,{"points":92,"droppedPartialWeek":400},[93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147,150,153,156,159,162,165,168,171,174,177,180,183,186,189,192,195,198,201,204,207,210,213,216,219,222,225,228,231,233,236,239,241,244,247,250,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,398],{"week":94,"volume":95},"2024-07-21",1268,{"week":97,"volume":98},"2024-07-28",939,{"week":100,"volume":101},"2024-08-04",1249,{"week":103,"volume":104},"2024-08-11",1115,{"week":106,"volume":107},"2024-08-18",867,{"week":109,"volume":110},"2024-08-25",899,{"week":112,"volume":113},"2024-09-01",736,{"week":115,"volume":116},"2024-09-08",789,{"week":118,"volume":119},"2024-09-15",874,{"week":121,"volume":122},"2024-09-22",982,{"week":124,"volume":125},"2024-09-29",919,{"week":127,"volume":128},"2024-10-06",883,{"week":130,"volume":131},"2024-10-13",1376,{"week":133,"volume":134},"2024-10-20",937,{"week":136,"volume":137},"2024-10-27",934,{"week":139,"volume":140},"2024-11-03",783,{"week":142,"volume":143},"2024-11-10",850,{"week":145,"volume":146},"2024-11-17",893,{"week":148,"volume":149},"2024-11-24",1023,{"week":151,"volume":152},"2024-12-01",1173,{"week":154,"volume":155},"2024-12-08",1159,{"week":157,"volume":158},"2024-12-15",966,{"week":160,"volume":161},"2024-12-22",954,{"week":163,"volume":164},"2024-12-29",796,{"week":166,"volume":167},"2025-01-05",989,{"week":169,"volume":170},"2025-01-12",770,{"week":172,"volume":173},"2025-01-19",823,{"week":175,"volume":176},"2025-01-26",721,{"week":178,"volume":179},"2025-02-02",838,{"week":181,"volume":182},"2025-02-09",717,{"week":184,"volume":185},"2025-02-16",752,{"week":187,"volume":188},"2025-02-23",894,{"week":190,"volume":191},"2025-03-02",876,{"week":193,"volume":194},"2025-03-09",866,{"week":196,"volume":197},"2025-03-16",804,{"week":199,"volume":200},"2025-03-23",915,{"week":202,"volume":203},"2025-03-30",1117,{"week":205,"volume":206},"2025-04-06",897,{"week":208,"volume":209},"2025-04-13",744,{"week":211,"volume":212},"2025-04-20",623,{"week":214,"volume":215},"2025-04-27",648,{"week":217,"volume":218},"2025-05-04",670,{"week":220,"volume":221},"2025-05-11",587,{"week":223,"volume":224},"2025-05-18",589,{"week":226,"volume":227},"2025-05-25",645,{"week":229,"volume":230},"2025-06-01",713,{"week":232,"volume":119},"2025-06-08",{"week":234,"volume":235},"2025-06-15",819,{"week":237,"volume":238},"2025-06-22",837,{"week":240,"volume":238},"2025-06-29",{"week":242,"volume":243},"2025-07-06",935,{"week":245,"volume":246},"2025-07-13",1704,{"week":248,"volume":249},"2025-07-20",842,{"week":251,"volume":119},"2025-07-27",{"week":253,"volume":254},"2025-08-03",1027,{"week":256,"volume":257},"2025-08-10",944,{"week":259,"volume":260},"2025-08-17",1044,{"week":262,"volume":263},"2025-08-24",987,{"week":265,"volume":266},"2025-08-31",888,{"week":268,"volume":269},"2025-09-07",875,{"week":271,"volume":272},"2025-09-14",781,{"week":274,"volume":275},"2025-09-21",827,{"week":277,"volume":278},"2025-09-28",872,{"week":280,"volume":281},"2025-10-05",1052,{"week":283,"volume":284},"2025-10-12",1543,{"week":286,"volume":287},"2025-10-19",1269,{"week":289,"volume":290},"2025-10-26",1256,{"week":292,"volume":293},"2025-11-02",1151,{"week":295,"volume":296},"2025-11-09",1226,{"week":298,"volume":299},"2025-11-16",1081,{"week":301,"volume":302},"2025-11-23",1233,{"week":304,"volume":305},"2025-11-30",1859,{"week":307,"volume":308},"2025-12-07",1538,{"week":310,"volume":311},"2025-12-14",1415,{"week":313,"volume":314},"2025-12-21",1508,{"week":316,"volume":317},"2025-12-28",1302,{"week":319,"volume":320},"2026-01-04",1524,{"week":322,"volume":323},"2026-01-11",1330,{"week":325,"volume":326},"2026-01-18",1397,{"week":328,"volume":329},"2026-01-25",1353,{"week":331,"volume":332},"2026-02-01",1307,{"week":334,"volume":335},"2026-02-08",1361,{"week":337,"volume":338},"2026-02-15",1207,{"week":340,"volume":341},"2026-02-22",1278,{"week":343,"volume":344},"2026-03-01",1357,{"week":346,"volume":347},"2026-03-08",1599,{"week":349,"volume":350},"2026-03-15",1104,{"week":352,"volume":353},"2026-03-22",1167,{"week":355,"volume":356},"2026-03-29",1240,{"week":358,"volume":359},"2026-04-05",1213,{"week":361,"volume":362},"2026-04-12",1147,{"week":364,"volume":365},"2026-04-19",1155,{"week":367,"volume":368},"2026-04-26",1182,{"week":370,"volume":371},"2026-05-03",1063,{"week":373,"volume":374},"2026-05-10",962,{"week":376,"volume":377},"2026-05-17",1082,{"week":379,"volume":380},"2026-05-24",963,{"week":382,"volume":383},"2026-05-31",1132,{"week":385,"volume":386},"2026-06-07",1003,{"week":388,"volume":389},"2026-06-14",1013,{"week":391,"volume":392},"2026-06-21",1077,{"week":394,"volume":395},"2026-06-28",2463,{"week":397,"volume":206},"2026-07-05",{"week":399,"volume":40},"2026-07-12",false,[402,403,404,405,406,407,408,409,410,411,412,413],1.066824522287125,1.0005896552359541,1.0583205881810978,0.9113582339825682,0.8190393123964776,1.0259018346876978,1.0131658958152905,0.9603190689998995,0.8149936223053471,1.1079069081796236,1.07519537448226,1.150998830926598,{"top":415,"otherBrandCount":38,"otherClickShare":38},[416],{"brand":417,"clickShare":21},"Amika",[419,430,438,449,459,469],{"asin":420,"title":421,"brand":417,"imageUrl":422,"price":423,"rating":424,"reviews":425,"clickShare90":426,"clickShare360":427,"launchDate":428,"amazonUrl":429},"B0B441Y59B","amika normcore signature shampoo 275ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31SSPAKgVuL.jpg",24.89,4.6,3386,0.4951,0.4694,"2022-06-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B441Y59B",{"asin":431,"title":432,"brand":417,"imageUrl":433,"price":25,"rating":424,"reviews":434,"clickShare90":435,"clickShare360":436,"launchDate":428,"amazonUrl":437},"B0B439SDBN","amika normcore signature conditioner 275ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31E3xYXQ8BL.jpg",4069,0.2345,0.2887,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B439SDBN",{"asin":439,"title":440,"brand":417,"imageUrl":441,"price":442,"rating":443,"reviews":444,"clickShare90":445,"clickShare360":446,"launchDate":447,"amazonUrl":448},"B0F6X8BV6V","amika soft strand stars nourishing wash + care set","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41QI09sqvkL.jpg",52.41,4.4,208,0.089,0.0925,"2025-06-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F6X8BV6V",{"asin":450,"title":451,"brand":417,"imageUrl":452,"price":26,"rating":453,"reviews":454,"clickShare90":455,"clickShare360":456,"launchDate":457,"amazonUrl":458},"B0FWTBQRMC","amika supersized superfruit nourish + style set | for fine-to-thick hair types 1-3c seeking softer and more conditioned hair liter set for soft hair","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4118C6h0jML.jpg",4.3,60,0.0655,0.053,"2025-10-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FWTBQRMC",{"asin":460,"title":461,"brand":417,"imageUrl":462,"price":463,"rating":424,"reviews":464,"clickShare90":465,"clickShare360":466,"launchDate":467,"amazonUrl":468},"B0B41BDDKL","amika normcore signature shampoo 500ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F412hiZZeEsL.jpg",35.94,387,0.0589,0.0437,"2022-06-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B41BDDKL",{"asin":470,"title":471,"brand":417,"imageUrl":472,"price":473,"rating":424,"reviews":474,"clickShare90":475,"clickShare360":476,"launchDate":477,"amazonUrl":478},"B0D384QQ9W","amika signature saviors essential trial set","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31WyJaBLqcL.jpg",28.12,474,0.057,0.0527,"2024-05-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D384QQ9W",{"love":480,"hate":549,"returnReasons":609},[481,488,495,502,509,515,522,529,536,542],{"topic":482,"percentOfMentions":483,"verbatims":484},"Smell",0.31489999999999996,[485,486,487],"Awesome smell","thr smell is divine","Everything in this set smells divine",{"topic":489,"percentOfMentions":490,"verbatims":491},"Soft Feel",0.1364,[492,493,494],"my hair feels softer","leaves my hair feeling so soft","My hair is so soft",{"topic":496,"percentOfMentions":497,"verbatims":498},"Quality-Overall",0.1182,[499,500,501],"Great quality","Good product","Its not bad",{"topic":503,"percentOfMentions":504,"verbatims":505},"Size-Overall",0.0747,[506,507,508],"This is a good size too","Bought these for traveling perfect size for airline approval","Love these travel size containers",{"topic":510,"percentOfMentions":455,"verbatims":511},"Value For Money",[512,513,514],"Affordable","Good value","Worth the money",{"topic":516,"percentOfMentions":517,"verbatims":518},"Hair Styling",0.0345,[519,520,521],"The best hair products on the market","hair still feels great","Tried finding a conditioner that keeps my hair sleek and fresh",{"topic":523,"percentOfMentions":524,"verbatims":525},"Moist\u002FDry",0.0329,[526,527,528],"now dry shampoo is a staple in my hair care routine","moisturized right out of the shower","Super Moisturizing",{"topic":530,"percentOfMentions":531,"verbatims":532},"Hair Growth",0.0253,[533,534,535],"Love this brand does wonders for my hair","This stuff left my hair soft","Make your hair so healthy looking, smooth,",{"topic":537,"percentOfMentions":538,"verbatims":539},"Suitability Curly Hair",0.023,[540,541],"Keeps my hair looking effortlessly flawless, and frizz free","Works great on coarse curly hair",{"topic":543,"percentOfMentions":544,"verbatims":545},"Advertised Vs Actual Product",0.0195,[546,547,548],"As advertised","Products work as described","It's does what it says it will",[550,557,563,569,576,583,590,595,600,605],{"topic":551,"percentOfMentions":552,"verbatims":553},"Oily\u002FGreasy",0.1745,[554,555,556],"Very oily do not like","leaves my hair feeling kind of oily","is really greasy",{"topic":510,"percentOfMentions":558,"verbatims":559},0.11109999999999999,[560,561,562],"Wasted money","Not worth the price","Pricey",{"topic":482,"percentOfMentions":564,"verbatims":565},0.1065,[566,567,568],"Does not smell good","And the scent is blah","smelled and was the consistency of body lotion",{"topic":570,"percentOfMentions":571,"verbatims":572},"Hair Related",0.081,[573,574,575],"The hair wizard just makes the hair stiff not soft and manageable","it doesnt work for my hair unfortunately","its making my hair fall out",{"topic":577,"percentOfMentions":578,"verbatims":579},"Damage\u002FBurn Hair",0.0579,[580,581,582],"Bumps all over my scalp","Its dried out my hair","My hair is so tangled after using I have a hard time running a brush through it",{"topic":584,"percentOfMentions":585,"verbatims":586},"Allergies",0.044000000000000004,[587,588,589],"Must be allergic","This is making my scalp extremely itchy","makes my head itch",{"topic":503,"percentOfMentions":591,"verbatims":592},0.0417,[593,594],"Its small","Good products just smaller items",{"topic":596,"percentOfMentions":591,"verbatims":597},"Ease Of Cleaning",[598,599],"have to dump everything into my hand Very messy","took forever to rinse",{"topic":496,"percentOfMentions":601,"verbatims":602},0.0278,[603,604],"for the price I am paying for high quality I expect hight quality","Poor product",{"topic":606,"percentOfMentions":601,"verbatims":607},"Color",[608],"Different packaging colors",[610,612,615,617,619,621,623,625,628,631],{"reason":482,"pct":611},0.19920000000000002,{"reason":613,"pct":614},"Suitability Short Hair",0.1081,{"reason":551,"pct":616},0.10710000000000001,{"reason":510,"pct":618},0.0825,{"reason":543,"pct":620},0.0732,{"reason":523,"pct":622},0.0663,{"reason":503,"pct":624},0.0603,{"reason":626,"pct":627},"Functionality-Overall",0.058600000000000006,{"reason":629,"pct":630},"Product Condition",0.038599999999999995,{"reason":577,"pct":632},0.0354,[634,638,643,648],{"term":30,"volume":635,"growthQoq":636,"conversionRate":637},25612,-0.1045,0.069,{"term":639,"volume":640,"growthQoq":641,"conversionRate":642},"amika normcore",18610,-0.115,0.0813,{"term":644,"volume":645,"growthQoq":646,"conversionRate":647},"amika normcore shampoo",10624,0.0339,0.1098,{"term":649,"volume":650,"growthQoq":651,"conversionRate":652},"amika normcore conditioner",7124,-0.2493,0.1815,[654,661,666,672,677,682],{"title":655,"href":656,"score":657,"verdict":658,"marketSize":659,"growth90":660},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":662,"href":663,"score":657,"verdict":658,"marketSize":664,"growth90":665},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":667,"href":668,"score":657,"verdict":669,"marketSize":670,"growth90":671},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":673,"href":674,"score":657,"verdict":658,"marketSize":675,"growth90":676},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":678,"href":679,"score":657,"verdict":669,"marketSize":680,"growth90":681},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":683,"href":684,"score":685,"verdict":658,"marketSize":686,"growth90":687},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[689,696,699,706,713,720,727,734,741,748,755,762,769,776,783,790,797,804,811,818],{"nodeId":690,"label":691,"slug":692,"href":693,"nichesTracked":694,"marketSizeTotal":695},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":697,"marketSizeTotal":698},10978,8129370268,{"nodeId":700,"label":701,"slug":702,"href":703,"nichesTracked":704,"marketSizeTotal":705},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":707,"label":708,"slug":709,"href":710,"nichesTracked":711,"marketSizeTotal":712},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":714,"label":715,"slug":716,"href":717,"nichesTracked":718,"marketSizeTotal":719},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":721,"label":722,"slug":723,"href":724,"nichesTracked":725,"marketSizeTotal":726},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":728,"label":729,"slug":730,"href":731,"nichesTracked":732,"marketSizeTotal":733},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":735,"label":736,"slug":737,"href":738,"nichesTracked":739,"marketSizeTotal":740},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":742,"label":743,"slug":744,"href":745,"nichesTracked":746,"marketSizeTotal":747},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":749,"label":750,"slug":751,"href":752,"nichesTracked":753,"marketSizeTotal":754},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":756,"label":757,"slug":758,"href":759,"nichesTracked":760,"marketSizeTotal":761},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":763,"label":764,"slug":765,"href":766,"nichesTracked":767,"marketSizeTotal":768},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":770,"label":771,"slug":772,"href":773,"nichesTracked":774,"marketSizeTotal":775},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":777,"label":778,"slug":779,"href":780,"nichesTracked":781,"marketSizeTotal":782},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":784,"label":785,"slug":786,"href":787,"nichesTracked":788,"marketSizeTotal":789},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":791,"label":792,"slug":793,"href":794,"nichesTracked":795,"marketSizeTotal":796},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":798,"label":799,"slug":800,"href":801,"nichesTracked":802,"marketSizeTotal":803},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":805,"label":806,"slug":807,"href":808,"nichesTracked":809,"marketSizeTotal":810},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":812,"label":813,"slug":814,"href":815,"nichesTracked":816,"marketSizeTotal":817},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":819,"label":820,"slug":821,"href":822,"nichesTracked":823,"marketSizeTotal":824},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]