---
title: "Trend — amika hair mask - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/amika-hair-mask/trend"
last_updated: "2026-08-10T06:50:19.899Z"
locale: en
meta:
  description: "Niche score 53/100 · $3.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $3.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — amika hair mask - Flapen"
---

# **amika hair mask**

**Worth a look**

Shows a $3.1M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 96Growth 37Conversion 86Competition 10Returns 95Price range 95Avg price 95Brand share 0Review moat 24Quality gap 27

**Market size**

**Incredible****$3.1M**

$3.1M/yr · 892K searches

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$35.95**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$19.61–$43.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+9.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,249**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****88%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend