---
title: "Amika Hair Mask — $3.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/amika-hair-mask"
last_updated: "2026-08-10T01:45:12.719Z"
locale: en
meta:
description: "Niche score 53/100 · $3.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $3.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Amika Hair Mask — $3.1M/yr Amazon US Niche (2026) - Flapen"
---
# **amika hair mask**
**Worth a look**
Shows a $3.1M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 96Growth 37Conversion 86Competition 10Returns 95Price range 95Avg price 95Brand share 0Review moat 24Quality gap 27
**Market size**
**Incredible****$3.1M**
$3.1M/yr · 892K searches
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$35.95**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.61–$43.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+9.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,249**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amika hair mask is a $3.1M/yr Amazon United States market (892K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amika hair mask market data**
- **Units sold / yr**
- **80K–100K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$2.9M–$3.6M**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Amika84% - Moroccanoil11% - COLOR WOW5%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +9.3% search growth over the last 90 days.
40K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jun, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/amika-hair-mask/trend)
## **Top amika hair mask search terms**
- **amika hair mask**368K/yr-10.4%8.8% conv. - **amika soulfood nourishing hair mask**96K/yr+92.5%13.0% conv. - **moroccan oil hair mask**91K/yr-9.9%4.6% conv. - **amika mask**42K/yr+14.8%8.4% conv. - **amika soulfood**39K/yr-10.0%10.3% conv. - **amika soulfood nourishing mask**20K/yr+135.1%12.8% conv. - **money hair mask**30K/yr+25.1%8.5% conv. - **davines hair mask**31K/yr+0.9%0.0% conv. - **moroccanoil intense hydrating mask**18K/yr+50.4%4.5% conv. - **moroccan oil mask**21K/yr+20.9%4.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/amika-hair-mask/search-terms)
## **Top amika hair mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$466K30%$933K45%$1.4M60%$1.9M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**amika soulfood nourishing mask 250ml**Amika**$31.66**4.7★8,264 rev](https://www.amazon.com/dp/B07H3GBSC3) [2**amika soulfood nourishing mask 100ml**Amika**$19.61**4.7★8,264 rev](https://www.amazon.com/dp/B09RLLKK4T) [3**Moroccanoil Intense Hydrating Mask 8.5 Fl. Oz.**Moroccanoil**$43.43**4.6★19,219 rev](https://www.amazon.com/dp/B002N5MKMG) [4**amika the kure intense strength repair mask 250ml**Amika**$40.78**4.6★2,956 rev](https://www.amazon.com/dp/B09B8YQ6RF) [5**amika hydro rush intense moisture mask with hyaluronic acid 250ml | for dry textured or coarse low porosity hair types 2c-4c for long-lasting hydration**Amika**$42.16**4.6★904 rev](https://www.amazon.com/dp/B0CC33KQ6F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**amika hydro rush intense moisture mask with hyaluronic acid 250ml | for dry textured or coarse low porosity hair types 2c-4c for long-lasting hydration**Amika**$42.16**904 rev2y ago](https://www.amazon.com/dp/B0CC33KQ6F) [**amika soulfood nourishing mask 100ml**Amika**$19.61**8,264 rev4y ago](https://www.amazon.com/dp/B09RLLKK4T) [**amika the kure intense strength repair mask 100ml**Amika**$23.70**2,956 rev4y ago](https://www.amazon.com/dp/B09RNSFPXW) [**COLOR WOW Money Masque Deep Hydrating Conditioning Treatment by Celebrity Stylist Chris Appleton Vegan Formula**COLOR WOW**$43.32**3,382 rev4y ago](https://www.amazon.com/dp/B08RQDG6H6) [**amika the kure intense strength repair mask 250ml**Amika**$40.78**2,956 rev4y ago](https://www.amazon.com/dp/B09B8YQ6RF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Moroccanoil Weightless Hydrating Mask 8.5 Fl. Oz.**Moroccanoil**$42.97**4.5★**▲ 26%**](https://www.amazon.com/dp/B0068M4E6A) [**amika soulfood nourishing mask 100ml**Amika**$19.61**4.7★**▲ 24%**](https://www.amazon.com/dp/B09RLLKK4T) [**amika soulfood nourishing mask 250ml**Amika**$31.66**4.7★**▲ 10%**](https://www.amazon.com/dp/B07H3GBSC3) [**COLOR WOW Money Masque Deep Hydrating Conditioning Treatment by Celebrity Stylist Chris Appleton Vegan Formula**COLOR WOW**$43.32**4.4★**— 9%**](https://www.amazon.com/dp/B08RQDG6H6) [**Moroccanoil Intense Hydrating Mask 8.5 Fl. Oz.**Moroccanoil**$43.43**4.6★**▼ 11%**](https://www.amazon.com/dp/B002N5MKMG)
**~~View all trending →~~**
## **What buyers say about amika hair mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**19%
*“Softens hair”*
**Moist/Dry**18%
*“Great hydration”*
**Smell**17%
*“It smells heavenly”*
**Quality-Overall**11%
*“Good quality”*
**Value For Money**6%
*“Worth every penny”*
**Hair Growth**5%
*“This has helped the health of my hair more than I ever thought possible”*
**Suitability Straight Hair**4%
*“untangles your hair so smoothly”*
**Hair Styling**3%
*“It is good for frizz control, adds shine, and smooths out your hair”*
**Brightness/Shine/Glow**2%
*“adds shine”*
**Advertised Vs Actual Product**2%
*“As described”*
### **What buyers complain about **
**Value For Money**22%
*“Not worth the price”*
**Moist/Dry**11%
*“Dryness”*
**Smell**8%
*“The smell got even stronger after rinsing out”*
**Quality-Overall**7%
*“A cheap substance in the right container”*
**Damage/Burn Hair**7%
*“This product ruined my hair”*
**Hair Related**6%
*“noticed no difference in my hair at all”*
**Functionality-Overall**4%
*“Does not work”*
**Suitability Colored Hair**3%
*“Not for gray hair”*
**Size-Overall**2%
*“the size isnt exactly what I would go for”*
**Allergies**2%
*“this mask gave me blotchy red skin”*
### **Top return reasons **
**Smell**14%
**Functionality-Overall**11%
**Product Condition**10%
**Suitability Short Hair**10%
**Moist/Dry**9%
**Value For Money**8%
**Advertised Vs Actual Product**8%
**Size-Overall**5%
**Damage/Burn Hair**3%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is amika hair mask profitable to sell on Amazon United States?**
- The niche generates $3.1M/yr across 8 tracked products. 90-day search growth is +9.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the amika hair mask niche?**
- 3 brands and 8 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in amika hair mask?**
- Top complaints mined from reviews: Value For Money, Moist/Dry, Smell. The return rate is 0.9%.
- **When does demand for amika hair mask peak?**
- Demand peaks in Jun–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the amika hair mask niche?**
- Listings span $19.61–$43.43; the average listing price is $35.95 (sweet spot $15–$100). The average incumbent carries 6,249 reviews — the moat a new listing must climb.
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